The printed 24-page annual report for the National Veterans Legal Services Program (NVLSP) provides an overview of a nonprofit organization’s accomplishments and finances in a year.
The presentation has a linear flow to it and the design is inviting. … [more]
The Efficient Products Warehouse website is designed to sell products to a targeted niche audience that tends to buy in quantity. The interface values business first, helping customers make purchases quickly, with less emphasis having to be placed … [more]
Ami Neiberger-Miller really enjoyed working with the National Veterans Legal Services Program to put together a discussion panel on May 27, 2015 called “Women Writing About War: Four Authors Join Judy Woodruff.”
Panel ParticipantsGayle … [more]
This moving story interviewed children of fallen service members for a Memorial Day weekend piece in 2012 featured on CNN’s Anderson Cooper 360. Steppingstone LLC’s Ami Neiberger-Miller worked with the producers on a concept for the … [more]
If you want to reach out to bloggers with a story idea or information from your nonprofit, association or small business, what are the best ways to reach out?
As a blogger, I get pitched regularly by people offering me content for my blog. Most pitches … [more]
In the September/October 2015 issue of Rescue Magazine, Ami wrote the cover story on hunger in America.
One in six Americans do not get enough to eat. The story profiled who is hungry. how they cope with hunger, the impact of hunger on children, and the effects … [more]
We conducted an in-person media relations training for an association client that sought to better understand how to work with the media and suggest ideas for story coverage.
As part of the training, participants:Understood who the media are, their … [more]
We assisted a U.S. government agency with a twitter chat to promote applications for an arts fellowship overseas. The chat was conducted in cooperation by our client and the National Endowment for the Arts.
A script drafted in advance helped guide the … [more]
Helping people eat well and spend less is the point of this infographic, which is structured like a board game. It was created on behalf of the Society for Public Health Education (SOPHE). The infographic was created for distribution in February 2016 for … [more]
The Washington Post recently caused a stir by inviting people to pitch the editorial board. Most editorial boards enjoy hearing from readers and appreciate input – especially if it is thoughtful and well-assembled. But most of them don’t do what … [more]
A majority of nonprofit organizations are using content marketing to share their work, recruit supporters, strengthen relationships, and inspire action. The Content Marketing Institute and Blackbaud’s 2015 study found 61% of nonprofits … [more]
When the Colonial Williamsburg Foundation aired its first ever super Bowl ad ever in 2016, I’m sure the organization’s leadership hoped their effort would be met with widespread acclaim and praise. Instead, they faced a heap of criticism … [more]
The Association of Fundraising Professionals released its annual survey on fundraising effectiveness recently, and its results should make everyone in the nonprofit world sit up and pay attention.
We are not doing the right things to promote donor … [more]
Intuition and strategy play big roles in media relations. There are times that you need to listen to your gut, and times when you just have to execute. But it can be easy to make a mistake, even while executing an awesome strategy. The last thing you want … [more]
The hashtag #NGOFacts encourages nonprofit organizations and charities to increase awareness by sharing interesting statistics, facts and success stories about global development. The campaign was featured by The Guardian, which has a global … [more]
The annual PR PowerLines survey of journalists was published in January 2015, and the results offer tips on getting your news release read (and used) by journalists, that can assist small business owners, nonprofit workers or association professionals. … [more]
If you’ve worked in marketing and PR for the last couple of years, then you have surely heard of David Meerman Scott’s, The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, … [more]