Authenticity. Clarity. Effectiveness. Honesty. These are all things your organization needs in its communications.Our Approach
Effective communication is powerful, persuasive, and incisive – it clears the fog and gives clarity.
We deliver engaging design, concise copy, and targeted strategies to our customers. But more … [more]
Defining your brand through fonts, colors and usability standards distinguishes you from competitors and shapes your organization’s personality. We guide your conversations to help you define your brand and teach you how apply your brand through visuals, logos and templates. … [more]
Identifying story angles, building connections with journalists, and pitching your story at the right time gets you in front of the press. We can help you manage your media relations, assist in developing an outreach strategy, manage media on-site at your gala or special event, and train staff or volunteers. … [more]
Seeking to craft a social media outreach strategy, outsource your social media engagement, train your team, or embrace blogging? We have worked with a variety of organizations to help them take advantage of all social media has to offer on platforms like Facebook, Twitter and YouTube. … [more]
We are a full service communications agency. Some of our supporting services are offered exclusively for existing clients. While we do not specialize in these areas, we have in-house capabilities for event planning and management, product and model photography, video production, website monetization, customer relations … [more]
Empowering our clients to take their work to the next level of professional excellence is the goal of our coaching and training efforts. We deliver one-on-one coaching, seminars and training to improve media relations, social media, writing, and branding skills. … [more]
If you want to improve your association’s news coverage, your association’s online press room should be an information and resource hub for journalists. An online press room should share association news clearly, provide easy-to-find contact information for journalists, and make the life of a reporter easier. Here’s … [more]
Stacked rocks, or cairns, like the ones in the photo above, are often used on trails to show that you are on the right path. Cairns are markers guiding you forward to the correct trail. When navigation is difficult, the cairn helps you find your way so you don’t get lost. Today, as the COVID-19 pandemic continues to decimate the U.S. … [more]
When the owner of the Grille at Rose Hill in Gaithersburg, Maryland took to Facebook to denounce a customer for complaining to the county health department that the restaurant’s staff were not wearing face masks (mandated in the county where the restaurant is located right now) and for placing customers too close together, the … [more]
We are now more than three months into the COVID-19 pandemic in the United States, and if you are like me, you have been juggling a lot. Overnight, some of my clients went into crisis mode. One had to lay off lots of people right away and needed my help in crafting the messaging. One put my contract on pause and never called back, and another put … [more]
We’ve compiled the following list of resources to help nonprofit organizations, associations, and small businesses during the Coronavirus (COVID-19) pandemic.
For Nonprofit Organizations Note: Check with state and local organizations for nonprofits and foundations, as some are offering webinars and information tailored … [more]
Self-care is important. Many public relations professionals I know have been scrambling for the last couple of weeks and very busy working to issue information about how their organizations or businesses are being affected by the Coronavirus pandemic. Many are now working from home and juggling family responsibilities while trying … [more]
From 2009-2019, Steppingstone LLC assisted with the annual Benefit Reception organized by the National Veterans Legal Services Program (NVLSP). This event raised tens of thousands of dollars annually to support their work assisting veterans, while also spotlighting the valuable work of lawyers and advocates who assisted veterans … [more]
Sometimes the most effective voices for an organization, are the people who have had their lives changed by it. If they’ve been through a lot and want to help the organization, they still need to consider carefully the impact that news coverage can have on their lives and careers.
This is certainly true for treatment court graduates … [more]
Impact Lab invited Steppingstone LLC’s Ami Neiberger-Miller to interview for a podcast interview with Key Elements Group LLC President and CEO Lynette Zimmerman. In the interview, she talks about messaging and working with reporters to improve coverage of suicide in the military. She also discusses her own family’s … [more]
In 2018, we pitched a story to Exceptional Parent magazine, a publication for parents of children coping with special needs, suggesting a story with tips about how to select a school for your child. This was an excellent target publication for our client, the Episcopal Center for Children, as they worked with children coping with special … [more]
When the Memorial Day Flowers Foundation needed to recruit additional volunteers in less than two weeks to place more than 225,000 flowers to honor fallen military troops at Arlington National Cemetery over Memorial Day Weekend, we designed a media outreach strategy to help. Given the event fell on what is traditionally considered … [more]
Writing an effective letter to the editor can be a great way to share your reviews and inspire others to take action. Perhaps there’s an issue in your community news or in the national news that you want to comment on. Maybe you are upset about something happening in your community or want to draw attention to a problem. Or maybe … [more]
According to the Corporation for National Community Service, just over a quarter (25.3%) of Americans volunteer. That’s 62.8 million volunteers! On average, each person volunteers 32.1 volunteer hours per person, per year, which comes to 7.9 billion hours of service, the equivalent of $184 billion.
Religious activities … [more]
Your logo represents your company visually. It’s an identifier, not a mini-seller you are sticking on everything. A visually strong logo should identify at a glance your company, association, or organization. Your logo is an important part of your brand. It makes a major impact on how the public, consumers, the media and others … [more]
Do you need to hire a graphic designer to update your logo, lay out a publication or brochure, or re-design your website? Graphic designers are creative types, and that creativity is necessary for them to do a good job. A successful designer is creative, skilled and caters to your needs. Nowadays, you can go online to a variety of online … [more]
It’s important to be well-prepared for a media interview so you can convey your key message and represent yourself and your organization or business well. Some people might get nervous or feel like their old “test anxiety” from school is surging back when they are getting ready for a media interview. Others may … [more]
2020 is here, and how will you take your communications program to the next level? Let’s not talk about resolutions, let’s talk about how to make concrete plans for your communications strategy.
This process can be done with post-it notes on a big wall area, on a white board, or on your computer screen. It may take a couple of hours to … [more]
Imagine this. You log onto your computer or go online with your phone or tablet, and type in the URL for your nonprofit organization’s website. Instead of seeing your well-organized home page and graphics, a red backdrop and warning messages tell you that this is a potentially dangerous website. Your home page is nowhere to be found. … [more]
With the rise of smartphones and do-it-yourself quality video, how do you maximize your video reach for your nonprofit organization?
First, realize the promise that video offers for reaching people. Video content is immensely popular. Forty-five percent of people watch more than an hour of Facebook or YouTube videos a week. Nearly … [more]