Friday, October 7, 2016

Authenticity. Clarity. Effectiveness. Honesty. These are all things your organization needs in its communications.

Our Approach

Effective communication is powerful, persuasive, and incisive – it clears the fog and gives clarity.

We  deliver engaging design, concise copy, and targeted strategies to our customers. But more [more]

Ami Neiberger-Miller, Founder

Tuesday, February 18, 2014
Media relations, writing, strategic communications and social media are all part of Ami Neiberger-Miller's daily workload. She provides clients with strategic counsel, designs campaigns, builds relationships with journalists, and crafts copy for social media, press releases, and publications. Helping nonprofit organizations, associations and businesses communicate more effectively has been Ami Neiberger-Miller's passion ...

Rick Miller, Creative Director

Tuesday, January 27, 2015
As a creative director with a passion for clean design elements, Rick Miller brings a complex simplicity to his work. He is known for his experience with nonprofit organizations and associations, his savvy business and product marketing sense, his design capabilities, and his willingness to listen to his clients and meet their needs. Rick Miller has designed websites, brochures, displays, marketing campaigns ...

Branding

Friday, February 27, 2015

Defining your brand through fonts, colors and usability standards distinguishes you from competitors and shapes your organization’s personality. We guide your conversations to help you define your brand and teach you how apply your brand through visuals, logos and templates. [more]

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Creative Services

Friday, February 27, 2015

Professional graphic design helps you stand out from the crowd and convey information clearly. We help organizations and businesses create publications, brochures, logos, and other materials. [more]

Curriculum Development

Friday, February 27, 2015

Our clean graphic design and quality writing aid comprehension and learner interest. We have designed engaging and successful educational curricula for youth and adults. [more]

E-Commerce

Friday, February 27, 2015

Businesses and organizations today rely on e-commerce websites to showcase products and generate sales. Our product merchandising expertise and web savvy deliver e-commerce solutions that convert browsers to customers. [more]

Media Relations

Friday, February 27, 2015

Identifying story angles, building connections with journalists, and pitching your story at the right time gets you in front of the press. We can help you manage your media relations, assist in developing an outreach strategy, manage media on-site at your gala or special event, and train staff or volunteers. [more]

Social Media Engagement

Friday, February 27, 2015

Seeking to craft a social media outreach strategy, outsource your social media engagement, train your team, or embrace blogging? We have worked with a variety of organizations to help them take advantage of all social media has to offer on platforms like Facebook, Twitter and YouTube. [more]

Strategic Communications

Friday, February 27, 2015

Need to market a program, create a campaign, or change an audience’s perception? We craft and implement public service, information and education campaigns for our clients that deliver results. [more]

Supporting Services

Friday, February 27, 2015

We are a full service communications agency. Some of our supporting services are offered exclusively for existing clients. While we do not specialize in these areas, we have in-house capabilities for event planning and management, product and model photography, video production, website monetization, customer relations [more]

Training & Coaching

Friday, February 27, 2015

Empowering our clients to take their work to the next level of professional excellence is the goal of our coaching and training efforts. We deliver one-on-one coaching, seminars and training to improve media relations, social media, writing, and branding skills. [more]

Website Design

Friday, February 27, 2015

Your website is a portal into your organization, association or business. We can help you re-design an existing website or create a new one that resonates your brand voice. [more]

Writing & Editing

Friday, February 27, 2015

Our busy “pens” crank out press releases, website text, social media copy, magazine stories, publications, event scripts, annual reports, brochures, and curriculum. [more]

Do you log in with guilt realizing your last tweet was 2 weeks ago? Are you wondering if anyone is paying attention to your Twitter feed, and are they really the people you want? In “Twitter Tune-Up: How to Build Engagement and Followers Without Spending All Day Tweeting” Ami Neiberger-Miller talked  about how to take your [more]

On February 14, 2018, the nation was shocked when a gunman opened fire at Marjory Stoneman Douglas High School in Parkland, Florida, killing seventeen students and staff members and injuring seventeen others.

Only 3 days after the shooting that shocked the nation, Steppingstone LLC got a call from a group called Teens for Gun Reform, [more]

It’s every public relations professional’s worst nightmare – a press release typo becomes front page news. So how do you recover?

The Women’s March issued a news release this week attacking President Donald Trump’s new Supreme Court justice nominee, but there was one problem.

The space for the nominee’s [more]

Drawing on her media relations experience and a series of roundtables with a group of treatment court graduates, Ami Neiberger-Miller assembled a guide, “Sharing Your Treatment Court Story: A Guide to Help You Prepare.” Published by the National Association of Drug Court Professionals (NADCP), the guide offers [more]

When you work in nonprofit public relations, you often get asked to help with pro-bono projects, where you assist a nonprofit agency free of charge. This is often a great public service, allows a public relations professional to volunteer for a cause that he or she cares about, and provides a cash-strapped nonprofit organization with [more]

Infographic: Keep Kids Fit

Tuesday, February 13, 2018

Client: Society for Public Health Education (SOPHE)

Situation: SOPHE was awarded a three-year national grant by the Centers for Disease Control for a project with four other national organizations preventing chronic disease – the American Heart Association, the American Planning Association, the National WIC Association [more]

Increasingly, ministries are starting new ministries and programs serving families and people experiencing homelessness who live in rural areas. Rural homelessness is often a hidden problem – overlooked by national counts that assess the situation – and less visible than in urban areas. This article for Rescue magazine’s [more]

I enjoyed co-leading today a great session with Brigitte W. Johnson, APR, MSM on what does success look like for PRSA-NCC‘s 7th Annual Public Relations Issues of the Day for Nonprofits and Associations. We had some wonderful discussions about measurement and evaluation – and how it really works in the field. The [more]

Media Pitching: Trade Show Coverage

Tuesday, November 21, 2017

Getting coverage at a trade show can be a daunting task for any professional association. After all, you might be competing with a myriad of events, announcements, and excitement. But here’s some ways we’ve been successful in positioning a trade association for successful coverage for the last three years at the most [more]

The demand for stock images is going up for nonprofits, trade associations and small businesses. More images are needed for social media channels, videos, publications, and other materials. We all need to get stock images or artwork to jazz things up and vary what people are seeing. Sometimes, you need to hunt for just the right image [more]

I once spent hours going back and forth with a client over a letter to the editor. They wanted it to be just right for their president and CEO to sign. They littered clean copy with jargon and industry insider language and I kept taking out all the muck, and made the message simple and on point. Finally, we reached final draft form and I was [more]

In journalism and public relations, a news embargo or press embargo is a request that the information or news provided not be published until a certain date and time, or before certain conditions are met.

Typically, an embargo is set up by emailing a news release to reporters with “embargoed until date/time” written on the [more]

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You can have the most well-written and newsworthy press release in the world, but if you send it out on a bad day or at the wrong time, you may hurt your opportunities for news coverage. The day and time you issue a press release matter.

The key questions to consider are:

When will editors and reporters reading their email be most likely [more]
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Should I go “off the record”? It’s one of the most common questions I hear from clients I assist with media relations training and support. Even just curious people who find out I work in media relations often want to know how going off the record or “speaking on background” works. What “off the record” [more]

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Media relations can be challenging, even for those working in criminal justice or law enforcement, who interact with journalists regularly and rely on them to inform the public about information. In this July 2017 presentation at the annual conference for the National Association of Drug Court Professionals (NADCP), Ami Neiberger-Miller [more]

As a media relations expert, I am routinely asked how to craft pitching angles or get a story placed with a blog, publication or broadcast outlet. Of course, if you have news – something that is timely, breaking, uniquely interesting, or of great public value – you can often achieve coverage and placement. But what about when [more]

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PR pros who count on Google News to help them track the latest information about their clients got a rude awakening a few days ago when Google rolled out a “new look” for its news zone.

With the help of a little caffeine to dispel my morning fog, I sat down to examine the rollout. Yes, the layout is cleaner, and the card format [more]

Ami Neiberger-Miller (@AmazingPRMaven) had a great time talking about “Best Practices in Using Twitter for Associations” at the Association Media & Publishing annual 2017 conference (#AMP17). Her co-presenter, Mark Newman of the Endocrine Society, talked about how he has used Twitter (@Endocrine_News) to [more]

If you’re working in marketing, you’re marketing to Millennials. According to Forbes, there are 80 million Millennials in the United States, and they have about $200 billion in buying power. Connecting with them through content marketing is a must for any business or nonprofit aiming to survive in the digital age. And yet the internet [more]

Even established and well-seasoned authors need a personal platform to promote their work. This presentation talks about what goes into an author’s platform and how to build one. It offers seven tips to help authors get started on building a personal brand.

Tip #1: Start with believing in yourself.

Tip #2: Decide what your online [more]

Steppingstone LLC’s Ami Neiberger-Miller will be speaking at Writers Project Runway III on Saturday, April 1 in Leesburg, Virginia.  She is presenting: “Your Author Voice: Building a Platform.”

Learn how to build a platform so your voice as an author is noticed and heard. Traditional publishers today increasingly [more]

Twitter can be a great platform for building your influence. This presentation on Twitter basics was created in February 2017 for a group of people who were new to using social media. They wanted to be more engaged politically and wanted pointers on how to grow a Twitter following and be efficient. I talked during the discussion time about [more]

The DoGooder TV Awards honor the best work from people and organizations that are using video to create real impact for important causes. If you have made a video about your nonprofit organization or cause, this is a great opportunity to share it with the world and be recognized for your hard efforts.

There are some fun categories. There’s [more]

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In November 2016, Ami Neiberger-Miller talked about starting our business for the Independent Public Relations Alliance (I.P.R.A.) which is part of the Public Relations Society of America – National Capital Chapter. The presentation was part of “How to Start and Grow an Independent PR Practice.” She co-presented [more]

If you want to reach out to bloggers with a story idea or information from your nonprofit, association or small business, what are the best ways to reach out?

As a blogger, I get pitched regularly by people offering me content for my blog. Most pitches are awful – off-topic,  poorly written and unfamiliar with my audience.   [more]

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