Authenticity. Clarity. Effectiveness. Honesty. These are all things your organization needs in its communications.Our Approach
Effective communication is powerful, persuasive, and incisive – it clears the fog and gives clarity.
We deliver engaging design, concise copy, and targeted strategies to our customers. But more … [more]
Defining your brand through fonts, colors and usability standards distinguishes you from competitors and shapes your organization’s personality. We guide your conversations to help you define your brand and teach you how apply your brand through visuals, logos and templates. … [more]
Identifying story angles, building connections with journalists, and pitching your story at the right time gets you in front of the press. We can help you manage your media relations, assist in developing an outreach strategy, manage media on-site at your gala or special event, and train staff or volunteers. … [more]
Seeking to craft a social media outreach strategy, outsource your social media engagement, train your team, or embrace blogging? We have worked with a variety of organizations to help them take advantage of all social media has to offer on platforms like Facebook, Twitter and YouTube. … [more]
We are a full service communications agency. Some of our supporting services are offered exclusively for existing clients. While we do not specialize in these areas, we have in-house capabilities for event planning and management, product and model photography, video production, website monetization, customer relations … [more]
Empowering our clients to take their work to the next level of professional excellence is the goal of our coaching and training efforts. We deliver one-on-one coaching, seminars and training to improve media relations, social media, writing, and branding skills. … [more]
In the last decade, public relations professionals have become accustomed to giving clients advice about text messaging for fundraising campaigns and customer relations. A 2008 text messaging campaign conducted by the United Way raised less than $10,000, and just a few years later, the American Red Cross raised $32 million for … [more]
The way a story is told within the recovery community – in the context of support groups and AA meetings – is very different from the way a story should be told in the public eye. In this session at RISE19, organized by the National Association of Drug Court Professionals (NADCP), Ami Neiberger-Miller talked with treatment … [more]
Think associations can’t face PR problems? Think again. The mayor of the city hosting your association’s annual meeting is accused of a horrible crime and still wants to give the opening address at your conference. A program run by a member has put lives at risk and someone died. Your members openly ignore the best practices you recommend … [more]
Our work on behalf of Teens for Gun Reform supporting their White House protest after the Parkland tragedy won an award from Ragan’s PR Daily. In only 30 hours, we were able to issue a press advisory, do follow-up, and support an avalanche of media attention at the event. The resulting photos and interviews were seen worldwide. … [more]
Much of the advice in this presentation is “tried and true” but there are a couple of surprises – including the suggestion to read your copy backwards. This was presented in a roundtable discussino format for “Issues of the Day for Associations & Nonprofits” organized by the Public Relations Society … [more]
Stories of those who have experienced some of life’s worst moments can inspire us and help others coping with addiction disorders seek treatment and recovery – these stories can offer tremendous hope. At the same time, those seeking to advocate publicly and share their journeys with others need to think through privacy … [more]
On February 14, 2018, the nation was shocked when a gunman opened fire at Marjory Stoneman Douglas High School in Parkland, Florida, killing seventeen students and staff members and injuring seventeen others.
Only 3 days after the shooting that shocked the nation, Steppingstone LLC got a call from a group called Teens for Gun Reform, … [more]
It’s every public relations professional’s worst nightmare – a press release typo becomes front page news. So how do you recover?
The Women’s March issued a news release this week attacking President Donald Trump’s new Supreme Court justice nominee, but there was one problem.
The space for the nominee’s … [more]
Drawing on her media relations experience and a series of roundtables with a group of treatment court graduates, Ami Neiberger-Miller assembled a guide, “Sharing Your Treatment Court Story: A Guide to Help You Prepare.” Published by the National Association of Drug Court Professionals (NADCP), the guide offers … [more]
When you work in nonprofit public relations, you often get asked to help with pro-bono projects, where you assist a nonprofit agency free of charge. This is often a great public service, allows a public relations professional to volunteer for a cause that he or she cares about, and provides a cash-strapped nonprofit organization with … [more]
Increasingly, ministries are starting new ministries and programs serving families and people experiencing homelessness who live in rural areas. Rural homelessness is often a hidden problem – overlooked by national counts that assess the situation – and less visible than in urban areas. This article for Rescue magazine’s … [more]
I enjoyed co-leading today a great session with Brigitte W. Johnson, APR, MSM on what does success look like for PRSA-NCC‘s 7th Annual Public Relations Issues of the Day for Nonprofits and Associations. We had some wonderful discussions about measurement and evaluation – and how it really works in the field. The … [more]
Getting coverage at a trade show can be a daunting task for any professional association. After all, you might be competing with a myriad of events, announcements, and excitement. But here’s some ways we’ve been successful in positioning a trade association for successful coverage for the last three years at the most … [more]
I once spent hours going back and forth with a client over a letter to the editor. They wanted it to be just right for their president and CEO to sign. They littered clean copy with jargon and industry insider language and I kept taking out all the muck, and made the message simple and on point. Finally, we reached final draft form and I was … [more]
In journalism and public relations, a news embargo or press embargo is a request that the information or news provided not be published until a certain date and time, or before certain conditions are met.
Typically, an embargo is set up by emailing a news release to reporters with “embargoed until date/time” written on the … [more]
You can have the most well-written and newsworthy press release in the world, but if you send it out on a bad day or at the wrong time, you may hurt your opportunities for news coverage. The day and time you issue a press release matter.
The key questions to consider are:When will editors and reporters reading their email be most likely … [more]
Should I go “off the record”? It’s one of the most common questions I hear from clients I assist with media relations training and support. Even just curious people who find out I work in media relations often want to know how going off the record or “speaking on background” works. What “off the record” … [more]
Media relations can be challenging, even for those working in criminal justice or law enforcement, who interact with journalists regularly and rely on them to inform the public about information. In this July 2017 presentation at the annual conference for the National Association of Drug Court Professionals (NADCP), Ami Neiberger-Miller … [more]
As a media relations expert, I am routinely asked how to craft pitching angles or get a story placed with a blog, publication or broadcast outlet. Of course, if you have news – something that is timely, breaking, uniquely interesting, or of great public value – you can often achieve coverage and placement. But what about when … [more]
PR pros who count on Google News to help them track the latest information about their clients got a rude awakening a few days ago when Google rolled out a “new look” for its news zone.
With the help of a little caffeine to dispel my morning fog, I sat down to examine the rollout. Yes, the layout is cleaner, and the card format … [more]