Mining editorial calendars can help you plan your PR outreach efforts and be successful. Photo via Creative Commons.

There’s a secret tool to help public relations professionals plan their story pitches in advance for magazines, major blogs and other … [more]

Thanks to Rocio Lara for the image. Licensed under Creative Commons.

An article in the Dallas Morning News examines how nonprofits are using crowdfunding to raise needed funds for new projects. The author describes how one nonprofit hoped to raise $50,000 but actually … [more]

A nonprofit organization in San Diego, Turn Our Hearts, got itself into  public relations trouble when NBC San Diego investigated its IRS filings and found out that the organization had falsified the list of Board of Directors on its 990 forms. Some of the prominent … [more]

Zack Miller of Hatch Norfolk talks about the value of building community at TedX Norfolk and how it is happening in the tech startup community. He argues for creating smaller companies and thinking internationally and nationally. He argues we should be sharing … [more]

Facebook page reach is on the decline, notes this article from TechCrunch, as people like more pages and add more friends. News feeds are increasingly log-jammed with updates and information, and nonprofits, associations and businesses are in greater competition … [more]

The Atlantic has an interesting story, “What It’s Like to Deliver Bad News for a Living,” by Carrie Seims on people who deliver death notifications, upsetting news, and fire people en masse - and the negative impacts these roles can have … [more]

Monday, October 7, 2013

Authenticity. Clarity. Effectiveness. Honesty. These are all things your organization needs in its communications.

Our Approach

Effective communication is powerful, persuasive, and incisive – it clears the fog and gives clarity.

We  deliver engaging … [more]

Ami will be leading a workshop session for the Association for Death Education and Counseling on Saturday, April 26 called "Sharing Your Message in the Community: PR 101 for Grief." The session offers a “how to” approach for public relations planning for bereavement support organizations using the Tragedy Assistance Program for Survivors (TAPS) as a case study. Ami will offer an overview of PR basics and discuss how all the different communication tools (social media, video, photography, media relations, community outreach, etc.) interplay when sharing a story. Ami Neiberger-Miller is a public relations strategist and writer. She is the founder of Steppingstone LLC, a virtual and independent public relations practice near Washington, D.C. that provides public relations counsel, social media advice, writing services, and creative design work for publications and websites.

With the heyday of self-publishing and on-demand printing in full swing, anyone can become a book author for minimal cost. Nonprofit organizations are among those who are starting to publish their own books. Writing a book can help your nonprofit organization in … [more]

I am often amazed at how often I hear nonprofit organizations talk about hiring or using interns for social media. Inevitably, the organization has no presence on social media or a very limited one that is not updated. The person says they realize social media is an … [more]

Ami spoke last week at Columbia University for a group of journalism students on how to cover traumatic events with sensitivity. She spoke from her slides and talked about the challenges inherent in trying to report about traumatic events that have hurt people and … [more]

Magazine Writing: Crisis PR

Monday, March 31, 2014

Ami Neiberger-Miller wrote this article offering tips for rescue mission staff on coping with public relations during a crisis. She interviewed staff from the Portland Rescue Mission in Oregon and City Rescue Mission in Oklahoma City. The article reminded readers … [more]

Member association organizations want to know how their members engage and want to be communicated with. But assessing what works requires a holistic approach that examines both staff perspectives on what works and what members really think and do. Steppingstone … [more]

Sister Cities International is a nonprofit member organization focused on building peace and global understanding by linking communities in the United States with communities abroad. The organization needed a brochure that could be utilized for multiple purposes, … [more]

The sister city movement links together hundreds of grassroots and autonomous local nonprofit organizations. To help its member organizations improve their public relations outreach, Sister Cities International issued a communications toolkit to assist … [more]

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When a new Army public service announcement aired during pre-game coverage for the Superbowl in 2014, it drew America’s attention to the thousands of military families who have lost a loved one in military service to America. To expand on that attention, TAPS … [more]

When a Soldier, Airman, Marine, or Sailor dies in service to country, it’s not uncommon to see thousands of people line the streets to witness a funeral procession and honor that military service member’s life. Iconic images of families receiving folded flags … [more]

Steppingstone LLC’s Ami Neiberger-Miller played a key role in  creating Peace Through People: 50 Years of Global Citizenship, a 250-page book that was published in 2006 by Butler Books. This book was created to celebrate the 50th anniversary of the sister … [more]

When the University of Florida’s program in agricultural safety needed help designing a curriculum and training materials for a public safety program, it turned to Steppingstone LLC for help.

Researchers and educators knew that people were more likely … [more]

Change and experimentation are coming to the Washington Post, according to Chris Jenkins, who spoke the Independent Public Relations Alliance (IPRA) in January 2014. The October 2013 announcement of the Post’s sale to Jeff Bezos, founder of Amazon.com, … [more]

The 2014 Nonprofit Employment Practices Survey offers some helpful data for public relations professionals working at nonprofits and associations to consider.

The good news – there is job growth across the nonprofit sector – with plans to hire in … [more]

Situation: In 2003, the 4-H Cooperative Curriculum System was facing a crisis. A curriculum design team had fallen more than a year behind schedule after a key leader was no longer able to lead the project. The 4-H horse education series was woefully out of date, and … [more]

The National Center for Missing & Exploited Children (NCMEC) is well-known for its work in missing child cases, but in 2003, many did not realize it also supported services to assist survivors of child sexual exploitation.

One in five girls and one in ten … [more]

Treat all content as if it will be published forever. It is a near impossibility to remove information from the Internet, so think twice before posting any content you might regret later.

Respect others’ copyrights and trademarks. Avoid copying and pasting … [more]

The Women’s Media Center issued a sobering report this week on the status of women in the U.S. media in 2014. This study takes a more comprehensive approach, looking at newsroom staffing, talk shows, radio and film. It summarizes a number of studies to paint … [more]

Helping nonprofit organizations and associations communicate more effectively is Ami Neiberger-Miller’s passion and focus. She founded Steppingstone LLC, an independent public relations and design firm in 2003. She provides a variety of services for … [more]

Twitter and media critics pounced last night on skier-turned-reporter Christin Cooper and NBC for airing an emotional interview with bronze medalist Bode Miller, where Cooper asked about his brother who died and his emotions. Miller handled the interview as tears … [more]

The Miami Herald recently ran an article discussing the work-life demands faced by nonprofit CEOs. Many nonprofit leaders work significant overtime, balance complex demands from competing audiences (donors, clients, board members, staff), are tightly connected … [more]

Since yesterday’s post was about how to make friends and market yourself or your organization on Twitter, it only makes sense that today I would offer some advice on behaviors to avoid on Twitter that don’t help you make friends. If you want to make more … [more]

Making friends and marketing yourself or your organization on Twitter may seem daunting to someone who is just starting. Or you may have joined Twitter a while ago, but feel like your efforts have stagnated. How do you go about getting a foothold on Twitter and finding … [more]

The 2014 DoGooder Awards recognize the creative and effective use of nonprofit video in promoting social good. Now in its 8th year, the DoGooder Awards program is dedicated to giving cause advocates that use video a place for their work to shine. If you have invested … [more]

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Giving a great speech that motivates and inspires is not easy. It requires finesse, tact, and knowledge. It’s easy when you work for a cause, to assume that giving a speech will be easier if you are passionate about the topic. After all, this isn’t your … [more]

Situation: In early 2005, the 4-H Cooperative Curriculum System was facing a crisis. A design team had fallen more than a year behind schedule, and they now needed to produce a new service learning curriculum for teens in only five months. Orders for the finished books … [more]

The Urban Institute published a brief summary of 2013 charitable giving. Nonprofit fundraisers should plan to pay attention to the giving season between October and December (make a note on your calendar now!). The other interesting facet found in IRS data – … [more]

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Steppingstone LLC Marks a Decade of Service Assisting Nonprofits & Associations

FOR IMMEDIATE RELEASE – July 30, 2013

PURCELLVILLE, Va. – Steppingstone LLC, a public relations and design practice specializing in nonprofits and associations, celebrated … [more]

The National Capital Chapter of the Public Relations Society of America featured Steppingstone LLC’s Ami Neiberger-Miller in a member spotlight in March 2013. Here are Ami’s answers to some questions about public relations, her greatest career … [more]

Saying thank you to donors is an important part of fundraising.  In this magazine article I put together for InSite magazine with Martha Krienke, we offer 11 ways to say thank you to your donors.  It’s important to customize the “thank you” … [more]

We were so pleased to see our friend Mary Fletcher Jones recommend our blog as a “must-read” for public relations students. She writes: ” Ami started her professional career as a journalist and you can tell: she really is a wonderful and intelligent … [more]

Ami Neiberger-Miller enjoyed writing a story for the Christian Camp & Conference Association’s InSite magazine on social media and how to better engage and connect with audiences online. She interviewed Justin Brackett (Abiah, a Christian brand strategy … [more]

This cover story magazine article by Ami Neiberger-Miller, “Going Green: A Crisis Powerfully Transformed a Camp’s Perspective on Care for the Environment,” examines how Warm Beach Christian Camps and Conference Center overcame an environmental … [more]

Ami Neiberger-Miller enjoyed writing this cover story article on revolutionizing food service at Forest Home Ministries for the Christian Camp & Conference Association’s InSite magazine  in its March/April 2008 edition. Listening to guests and … [more]

Helping families cope with the media spotlight after a personal tragedy can be difficult. In this article for the Forum Quarterly, Ami Neiberger-Miller discusses the challenges she has encountered in supporting families of fallen troops through TAPS and offers … [more]

Ami Neiberger-Miller wrote a great magazine article on how Christian ministries can serve diverse populations for InSite magazine, published by the Christian Camp and Conference Association in its January/February 2011 issue. She interviewed Ken Bontrager … [more]

In an article for Public Relations Tactics on why female public relations practitioners open independent practices, Ami Neiberger-Miller of Steppingstone LLC is quoted. She commented, “In many ways, I think life as an independent is the wave of the … [more]

In this magazine article, Ami Neiberger-Miller discusses social media engagement for rural telecommunications providers. She interviewed a number of rural telecommunications communicators about their efforts to implement social media to communicate with … [more]

Media Follow-Up & Key Partnerships Take an Ad Council PSA Campaign to #1

Situation: One in seven children is sexually solicited online, and the majority of these solicitations go to teen girls. Yet parents don’t know how to talk with teens about this important … [more]

Steppingstone LLC’s Ami Neiberger-Miller enjoyed speaking about social media for the Association Media & Publishing lunch meeting. There were about 40 association communicators in attendance to talk about social media and ways to engage association … [more]

In this December 2007 article for PRSA’s Tactics, Ami Neiberger-Miller reflects on what it was like to manage media attention focused on her grieving family after her 22-year-old brother was killed in Iraq. … [more]

In this article, “Going Green: How Rescue Missions Are Creating Healthier Environments for the People They Serve, Saving Money, & Aiding the Planet,” Ami Neiberger-Miller writes about how these organizations that help the homeless are transforming … [more]

This magazine article by Ami Neiberger-Miller discussed how an afterschool tutoring program in a rescue mission is helping homeless children get up to grade level and be successful academically. The article was published in Rescue magazine, which is produced … [more]

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