Friday, October 7, 2016

Authenticity. Clarity. Effectiveness. Honesty. These are all things your organization needs in its communications.

Our Approach

Effective communication is powerful, persuasive, and incisive – it clears the fog and gives clarity.

We  deliver engaging design, concise copy, and targeted strategies to our customers. But more [more]

Ami Neiberger-Miller, Founder

Tuesday, February 18, 2014
Media relations, writing, strategic communications and social media are all part of Ami Neiberger-Miller's daily workload. She provides clients with strategic counsel, designs campaigns, builds relationships with journalists, and crafts copy for social media, press releases, and publications. Helping nonprofit organizations, associations and businesses communicate more effectively has been Ami Neiberger-Miller's passion ...

Rick Miller, Creative Director

Tuesday, January 27, 2015
As a creative director with a passion for clean design elements, Rick Miller brings a complex simplicity to his work. He is known for his experience with nonprofit organizations and associations, his savvy business and product marketing sense, his design capabilities, and his willingness to listen to his clients and meet their needs. Rick Miller has designed websites, brochures, displays, marketing campaigns ...

Branding

Friday, February 27, 2015

Defining your brand through fonts, colors and usability standards distinguishes you from competitors and shapes your organization’s personality. We guide your conversations to help you define your brand and teach you how apply your brand through visuals, logos and templates. [more]

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Creative Services

Friday, February 27, 2015

Professional graphic design helps you stand out from the crowd and convey information clearly. We help organizations and businesses create publications, brochures, logos, and other materials. [more]

Curriculum Development

Friday, February 27, 2015

Our clean graphic design and quality writing aid comprehension and learner interest. We have designed engaging and successful educational curricula for youth and adults. [more]

E-Commerce

Friday, February 27, 2015

Businesses and organizations today rely on e-commerce websites to showcase products and generate sales. Our product merchandising expertise and web savvy deliver e-commerce solutions that convert browsers to customers. [more]

Media Relations

Friday, February 27, 2015

Identifying story angles, building connections with journalists, and pitching your story at the right time gets you in front of the press. We can help you manage your media relations, assist in developing an outreach strategy, manage media on-site at your gala or special event, and train staff or volunteers. [more]

Social Media Engagement

Friday, February 27, 2015

Seeking to craft a social media outreach strategy, outsource your social media engagement, train your team, or embrace blogging? We have worked with a variety of organizations to help them take advantage of all social media has to offer on platforms like Facebook, Twitter and YouTube. [more]

Strategic Communications

Friday, February 27, 2015

Need to market a program, create a campaign, or change an audience’s perception? We craft and implement public service, information and education campaigns for our clients that deliver results. [more]

Supporting Services

Friday, February 27, 2015

We are a full service communications agency. Some of our supporting services are offered exclusively for existing clients. While we do not specialize in these areas, we have in-house capabilities for event planning and management, product and model photography, video production, website monetization, customer relations [more]

Training & Coaching

Friday, February 27, 2015

Empowering our clients to take their work to the next level of professional excellence is the goal of our coaching and training efforts. We deliver one-on-one coaching, seminars and training to improve media relations, social media, writing, and branding skills. [more]

Website Design

Friday, February 27, 2015

Your website is a portal into your organization, association or business. We can help you re-design an existing website or create a new one that resonates your brand voice. [more]

Writing & Editing

Friday, February 27, 2015

Our busy “pens” crank out press releases, website text, social media copy, magazine stories, publications, event scripts, annual reports, brochures, and curriculum. [more]

The demand for stock images is going up for nonprofits, trade associations and small businesses. More images are needed for social media channels, videos, publications, and other materials. We all need to get stock images or artwork to jazz things up and vary what people are seeing. Sometimes, you need to hunt for just the right image [more]

I once spent hours going back and forth with a client over a letter to the editor. They wanted it to be just right for their president and CEO to sign. They littered clean copy with jargon and industry insider language and I kept taking out all the muck, and made the message simple and on point. Finally, we reached final draft form and I was [more]

In journalism and public relations, a news embargo or press embargo is a request that the information or news provided not be published until a certain date and time, or before certain conditions are met.

Typically, an embargo is set up by emailing a news release to reporters with “embargoed until date/time” written on the [more]

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You can have the most well-written and newsworthy press release in the world, but if you send it out on a bad day or at the wrong time, you may hurt your opportunities for news coverage. The day and time you issue a press release matter.

The key questions to consider are:

When will editors and reporters reading their email be most likely [more]
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Should I go “off the record”? It’s one of the most common questions I hear from clients I assist with media relations training and support. Even just curious people who find out I work in media relations often want to know how going off the record or “speaking on background” works. What “off the record” [more]

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Media relations can be challenging, even for those working in criminal justice or law enforcement, who interact with journalists regularly and rely on them to inform the public about information. In this July 2017 presentation at the annual conference for the National Association of Drug Court Professionals (NADCP), Ami Neiberger-Miller [more]

As a media relations expert, I am routinely asked how to craft pitching angles or get a story placed with a blog, publication or broadcast outlet. Of course, if you have news – something that is timely, breaking, uniquely interesting, or of great public value – you can often achieve coverage and placement. But what about when [more]

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PR pros who count on Google News to help them track the latest information about their clients got a rude awakening a few days ago when Google rolled out a “new look” for its news zone.

With the help of a little caffeine to dispel my morning fog, I sat down to examine the rollout. Yes, the layout is cleaner, and the card format [more]

Ami Neiberger-Miller (@AmazingPRMaven) had a great time talking about “Best Practices in Using Twitter for Associations” at the Association Media & Publishing annual 2017 conference (#AMP17). Her co-presenter, Mark Newman of the Endocrine Society, talked about how he has used Twitter (@Endocrine_News) to [more]

If you’re working in marketing, you’re marketing to Millennials. According to Forbes, there are 80 million Millennials in the United States, and they have about $200 billion in buying power. Connecting with them through content marketing is a must for any business or nonprofit aiming to survive in the digital age. And yet the internet [more]

Even established and well-seasoned authors need a personal platform to promote their work. This presentation talks about what goes into an author’s platform and how to build one. It offers seven tips to help authors get started on building a personal brand.

Tip #1: Start with believing in yourself.

Tip #2: Decide what your online [more]

Steppingstone LLC’s Ami Neiberger-Miller will be speaking at Writers Project Runway III on Saturday, April 1 in Leesburg, Virginia.  She is presenting: “Your Author Voice: Building a Platform.”

Learn how to build a platform so your voice as an author is noticed and heard. Traditional publishers today increasingly [more]

Twitter can be a great platform for building your influence. This presentation on Twitter basics was created in February 2017 for a group of people who were new to using social media. They wanted to be more engaged politically and wanted pointers on how to grow a Twitter following and be efficient. I talked during the discussion time about [more]

The DoGooder TV Awards honor the best work from people and organizations that are using video to create real impact for important causes. If you have made a video about your nonprofit organization or cause, this is a great opportunity to share it with the world and be recognized for your hard efforts.

There are some fun categories. There’s [more]

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In November 2016, Ami Neiberger-Miller talked about starting our business for the Independent Public Relations Alliance (I.P.R.A.) which is part of the Public Relations Society of America – National Capital Chapter. The presentation was part of “How to Start and Grow an Independent PR Practice.” She co-presented [more]

If you want to reach out to bloggers with a story idea or information from your nonprofit, association or small business, what are the best ways to reach out?

As a blogger, I get pitched regularly by people offering me content for my blog. Most pitches are awful – off-topic,  poorly written and unfamiliar with my audience.   [more]

In the September/October 2015 issue of Rescue Magazine, Ami wrote the cover story on hunger in America.

One in six Americans do not get enough to eat. The story profiled who is hungry. how they cope with hunger, the impact of hunger on children, and the effects of hunger on everyone. A sidebar discussed which states are the hungriest.

A number [more]

Magazine Writing: Peer Mentoring

Tuesday, October 11, 2016

Published by Rescue Magazine in its September/October 2016 edition, Ami profiled the peer mentoring program offered by the Rescue Mission of Utica.

For the story, “Somebody to Lean On,” she interviewed three mentors who are on call responders who go to area emergency rooms when someone is admitted to the emergency room [more]

We conducted an in-person media relations training for an association client that sought to better understand how to work with the media and suggest ideas for story coverage.

—As part of the training, participants:

Understood who the media are, their deadlines, and working environments. Learned how to write a press release. —Discussed [more]

We assisted a U.S. government agency with a twitter chat to promote applications for an arts fellowship overseas. The chat was conducted in cooperation by our client and the National Endowment for the Arts.

A script drafted in advance helped guide the chat discussion. The script kept information flowing and there were no odd lulls. With [more]

This brochure was created for the Episcopal Center for Children to help explain the nonprofit organization’s services and programs for children coping with emotional challenges.

The brochure is used to market the Center’s programs to a variety of audiences, including parents, placing school district officials, [more]

Infographic: Eat Well, Spend Less

Monday, October 10, 2016

Helping people eat well and spend less is the point of this infographic, which is structured like a board game. It was created on behalf of the Society for Public Health Education (SOPHE). The infographic was created for distribution in February 2016 for National Nutrition Month by a group of organizations participating in a federal [more]

Infographic: Just Veggin’

Sunday, October 9, 2016

Eating more fruits and vegetables is better for teen health. This infographic illustrates how to add fruits and veggies to a few favorites – hamburgers, pizza and tacos. The infographic was created for the Society for Public Health Education (SOPHE) as part of a nationwide grant to prevent chronic disease, and was distributed [more]

The Washington Post recently caused a stir by inviting people to pitch the editorial board. Most editorial boards enjoy hearing from readers and appreciate input – especially if it is thoughtful and well-assembled. But most of them don’t do what the Post did and put up an online form to help you make your pitch. Before you pitch the [more]

Ever wonder what is your most engaging tweet? Or what tweets from a competitor or client are their best? There are lots of tools out there (and many are integrated into social media management platforms like Hootsuite), but if you just need to know which tweet comes out on top, MyTopTweet delivers.

It’s a simple matter to log in to [more]

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