I am often amazed at how often I hear nonprofit organizations talk about hiring or using interns for social media. Inevitably, the organization has no presence on social media or a very limited one that is not updated. The person says they realize social media is an … [more]

Member association organizations want to know how their members engage and want to be communicated with. But assessing what works requires a holistic approach that examines both staff perspectives on what works and what members really think and do. Steppingstone … [more]

Sister Cities International is a nonprofit member organization focused on building peace and global understanding by linking communities in the United States with communities abroad. The organization needed a brochure that could be utilized for multiple purposes, … [more]

The sister city movement links together hundreds of grassroots and autonomous local nonprofit organizations. To help its member organizations improve their public relations outreach, Sister Cities International issued a communications toolkit to assist … [more]

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When a new Army public service announcement aired during pre-game coverage for the Superbowl in 2014, it drew America’s attention to the thousands of military families who have lost a loved one in military service to America. To expand on that attention, TAPS … [more]

When a Soldier, Airman, Marine, or Sailor dies in service to country, it’s not uncommon to see thousands of people line the streets to witness a funeral procession and honor that military service member’s life. Iconic images of families receiving folded flags … [more]

Steppingstone LLC’s Ami Neiberger-Miller played a key role in  creating Peace Through People: 50 Years of Global Citizenship, a 250-page book that was published in 2006 by Butler Books. This book was created to celebrate the 50th anniversary of the sister … [more]

When the University of Florida’s program in agricultural safety needed help designing a curriculum and training materials for a public safety program, it turned to Steppingstone LLC for help.

Researchers and educators knew that people were more likely … [more]

Change and experimentation are coming to the Washington Post, according to Chris Jenkins, who spoke the Independent Public Relations Alliance (IPRA) in January 2014. The October 2013 announcement of the Post’s sale to Jeff Bezos, founder of Amazon.com, … [more]

The 2014 Nonprofit Employment Practices Survey offers some helpful data for public relations professionals working at nonprofits and associations to consider.

The good news – there is job growth across the nonprofit sector – with plans to hire in … [more]

Situation: In 2003, the 4-H Cooperative Curriculum System was facing a crisis. A curriculum design team had fallen more than a year behind schedule after a key leader was no longer able to lead the project. The 4-H horse education series was woefully out of date, and … [more]

In December 2008, the National Veterans Legal Services Program (NVLSP) filed a class action lawsuit, Sabo v. United States, on behalf of seven veterans from the U.S. Army, U.S. Navy, U.S. Marine Corps, and U.S. Air Force. The seven veterans were discharged from … [more]

The National Center for Missing & Exploited Children (NCMEC) is well-known for its work in missing child cases, but in 2003, many did not realize it also supported services to assist survivors of child sexual exploitation.

One in five girls and one in ten … [more]

Treat all content as if it will be published forever. It is a near impossibility to remove information from the Internet, so think twice before posting any content you might regret later.

Respect others’ copyrights and trademarks. Avoid copying and pasting … [more]

This video created for Global Giving, offers helpful tips for nonprofit organizations on making videos that impact people and share their work. While some tips might not be applicable to all organizations (such as use camels), much of the advice that is offered is … [more]

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