You may have grown up captivated by bedtime stories as a child, but stories still hold power over us throughout our lives. Storytelling can be a powerful tool in sharing the story of your nonprofit organization with volunteers, supporters, the media, influencers and the public. But how do you put together a compelling story?
First, … [more]
Much of the advice in this presentation is “tried and true” but there are a couple of surprises – including the suggestion to read your copy backwards. This was presented in a roundtable discussino format for “Issues of the Day for Associations & Nonprofits” organized by the Public Relations Society … [more]
Increasingly, ministries are starting new ministries and programs serving families and people experiencing homelessness who live in rural areas. Rural homelessness is often a hidden problem – overlooked by national counts that assess the situation – and less visible than in urban areas. This article for Rescue magazine’s … [more]
Even established and well-seasoned authors need a personal platform to promote their work. This presentation talks about what goes into an author’s platform and how to build one. It offers seven tips to help authors get started on building a personal brand.
Tip #1: Start with believing in yourself.
Tip #2: Decide what your online … [more]
In the September/October 2015 issue of Rescue magazine, Ami Neiberger-Miller wrote a cover story on hunger in America.
One in six Americans do not get enough to eat. The story profiled who is hungry. how they cope with hunger, the impact of hunger on children, and the effects of hunger on everyone. A sidebar discussed which states are the … [more]
The printed 24-page annual report for the National Veterans Legal Services Program (NVLSP) provides an overview of a nonprofit organization’s accomplishments and finances in a year.
The presentation has a linear flow to it and the design is inviting. We utilized imagery and messaging that leads the viewer to want to turn the pages … [more]
Situation: In early 2005, the 4-H Cooperative Curriculum System was facing a crisis. A design team had fallen more than a year behind schedule, and they now needed to produce a new service learning curriculum for teens in only five months. Orders for the finished books were already in-hand from all over the country, and there were no other … [more]
Situation: In 2003, the 4-H Cooperative Curriculum System was facing a crisis. A curriculum design team had fallen more than a year behind schedule after a key leader was no longer able to lead the project. The 4-H horse education series was woefully out of date, and facing a sunset deadline on its endorsements and certifications that … [more]
For several years, Ami Neiberger-Miller has worked to support the Congressional Breakfast organized by the National Center for Missing & Exploited Children (NCMEC). The event honors law enforcement for their work in finding missing children and rescuing children from child exploitation. It also recognizes an extraordinary … [more]
Ami Neiberger-Miller published an academic essay in an anthology, Resisting the Holocaust, edited by Ruby Rohrlich, a well-known historian and early feminist. The essay was titled, “An Uncommon Bond of Friendship: Family and Survival in Auschwitz.” In the essay, she discussed how Jewish inmates at Auschwitz would … [more]
When I first started working at an international nonprofit organization as their communications director several years ago – I confronted a terrible problem familiar to many nonprofit professionals – the staff were using complicated graduate school level language when they wrote copy for the newsletter and the website. … [more]
Helping families cope with the media spotlight after a personal tragedy can be difficult. In this article for the Forum Quarterly, Ami Neiberger-Miller discusses the challenges she has encountered in supporting families of fallen troops through TAPS and offers tips to help bereavement professionals and others assisting those who … [more]
In this article, Ami Neiberger-Miller offers tips to help writers work collaboratively with public relations professionals. In a follow-up letter to the editor published in the next issue, one reader wrote: “Thank you for the article….I realize that writers must work with PR professionals to be successful. We all have … [more]
My new article, “Why Do Some Camps THRIVE While Others Fade Away?” explores this topic from the perspective of Christian camp and conference centers, who are grappling with how to balance philanthropy, ministry and business … [more]
Nonprofit and association public relations professionals are often called on to draft speeches for organizational leaders, board members or executives. Here’s a few speech writing tips to consider as you organize a draft:
#1 The Speaker’s Comfort Level – is he or she the type of person who wants a bulleted list … [more]
When I first started working in public relations, one of the first things I had to master was how to write a press release. While I wrote several press releases while working for nonprofit agencies as a community activist (thank you helpful toolkit), my first one (for cash) was about a deck of insect identification cards that the university … [more]
The sister city movement links together hundreds of grassroots and autonomous local nonprofit organizations. To help its member organizations improve their public relations outreach, Sister Cities International issued a communications toolkit to assist them. Originally compiled on a CD for distribution at the annual conference … [more]
The term “victim” has become a pet peeve for me. After working for so many years with nonprofits supporting survivors of trauma, I no longer like to see the word “victim” used solely to describe the amazing and courageous people I meet and support who are figuring out how to put one foot in front of the other again … [more]
With the heyday of self-publishing and on-demand printing in full swing, anyone can become a book author for minimal cost. Nonprofit organizations are among those who are starting to publish their own books. Writing a book can help your nonprofit organization in several ways:
(1) Tell your story on your terms – a published book … [more]