We are doing an intermittent survey of online press rooms, and are calling out the things we see that work that others can learn from. Today, we are looking at the American Heart Association & American Stroke Association’s comprehensive and well-stocked press room and highlighting some of its key features. The American … [more]
Imagine this. You log onto your computer or go online with your phone or tablet, and type in the URL for your nonprofit organization’s website. Instead of seeing your well-organized home page and graphics, a red backdrop and warning messages tell you that this is a potentially dangerous website. Your home page is nowhere to be found. … [more]
Is your website mobile-friendly? It needs to be. On April 21, 2015, Google changed its search algorithm to make mobile-friendliness a ranking signal for search results. Google also recently announced that more Google searches take place on mobile devices than on computers in 10 countries including the United States and Japan. If you … [more]
Nonprofit organizations can now register .NGO and .ONG domain names – and even better – they can also get the support of an online community to help them build awareness for, raise funds, and generate support for their missions.
This can be a great way to add another domain name to point to your existing website, or to pick up … [more]
With reporters increasingly working from their desks and online, your online newsroom is becoming even more important. Reporters are likely to look at your online presence before they even pick up the phone to call your nonprofit or association. Here’s a key list of elements for a successful online newsroom:Clear contact information … [more]