It all starts so promisingly. You envision a website with clean design elements, clear copy that demonstrates your organization’s passion and uniqueness, and pristine navigation that directs clients, volunteers and donors to their respective pages. On this new website, no one will ever complain about not being able to find [more]

I encouraged a nonprofit organization client to start a blog a few years ago because their website voice did not match their functional reality. In person, on the phone, and at events, the organization projected an image that was touchy-feely, compassionate, informal, accepting and embracing for the people it was trying to help, [more]

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