Blogging can do a lot for a nonprofit organization, an association or a small business. But many people struggle to find the motivation to blog and wonder why they should invest the effort and time into blogging. I try to blog regularly on my website and I’ve also advised clients about blogging. I find you often don’t realize [more]

I encouraged a nonprofit organization client to start a blog a few years ago because their website voice did not match their functional reality. In person, on the phone, and at events, the organization projected an image that was touchy-feely, compassionate, informal, accepting and embracing for the people it was trying to help, [more]

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