Have I ever gotten an interview for a client by pitching a journalist cold through Twitter? Yes. Here’s the story:

When the Chronicle of Philanthropy posted it was looking for charities who had done work around 9/11 for an upcoming anniversary piece, I knew one of my ongoing clients would fit the bill.

But I couldn’t direct [more]

The Nonprofit 2.0 Unconference was a great success last week, and I’m blogging a few nuggets of wisdom from the event.

One of the keynotes was delivered by Robert Wolfe, co-founder of Crowdrise, an online social fundraising platform that helps people raise money and volunteer for their favorite causes and have fun while [more]

Great design can draw attention to a cause or nonprofit. AIGA, the professional assocation for design, is hosting “One Day for Design” today and you can participate from anywhere in the world! Designers and design enthusiasts will come together for “One Day,” 24 hours of open, real-time conversation about the future [more]

Research shows that photos need to be a serious part of your social media strategy, if you want to improve your user engagement.

Facebook – SimplyMeasured’s recent data on the third quarter of 2014 looking at the mega brands found that photos account for 62% of all brand posts and 77% of all engagement. By contrast, in the second [more]

You may have heard the buzz about repeating tweets from Guy Kawasaki (who chose to re-run tweets 4 times 8 hours apart), or Marketing Land where they view content as running over a lifetime (an interesting approach), or in the New York Times – is it a good practice or a bad move?

What prevents people from re-tweeting is twofold. One, [more]

It’s important for nonprofits and associations to be strategic when it comes to social media, especially when they are smaller organizations, because they don’t have a lot of resources and staff are often multi-tasked. During the discussion at my table for PRSA/NCC’s Second Annual Public Relations Issues of the Day [more]

Have you ever wondered how social media policies and engagement could enhance your nonprofit or association? And what others are doing in the field?

Last week I attended a great lunch presentation organized by PRSA-NCC’s Independent Public Relations Alliance, and our guest speaker was Beth Perell from Goodwill Industries [more]

This practical how-to guide by consultant Heather Mansfield, offers helpful advice for nonprofit organizations seeking to maximize their online presence for engagement and support. Social Media for Social Good: A How-To Guide for Nonprofits is organized into three sections with chapters.

Part 1 – Web 1.0: The Static [more]

When a new Army public service announcement aired during pre-game coverage for the Superbowl in 2014, it drew America’s attention to the thousands of military families who have lost a loved one in military service to America. To expand on that attention, TAPS launched the #TAPSHonors campaign on Super Bowl Sunday, inviting surviving [more]

Today is Labor Day in the U.S., a traditional and paid holiday for millions of workers. But if you’re a consultant like me, the work has to get done whether it’s a holiday or not. And this morning I started my day not with an inspiring post to rally people to action but with a sigh and a move for the delete button.

One of the Facebook [more]

The blogosphere and media have had a field day lampooning Kansas Governor Sam Brownback’s staff for their heavy-handed response to a rude tweet by a teenager. In case you missed the hubbub, Emma Sullivan, an 18-year-old participating in a Youth in Government program, tweeted a rude comment about the governor for her friends, [more]

During what time of day are people more likely to read your pithy comment and interact with your nonprofit organization on social media sites?

An infographic from AllTwitter on Mediabistro distills the best advice on when to post to Facebook, Twitter. LinkedIn, Pinterest and Google+ for the maximum impact looking at when traffic [more]

Only a month from today, Twestival will hold local events around the globe using Twitter as an organizing tool to raise funds and awareness for charities. On March 24, 2011, organizers in 120+ cities worldwide will hold Twestival events in their communities, raising funds and awareness for local nonprofit organizations.

While [more]

Want to know how journalists are using social media and how you can connect with them about stories? Welcome guest blogger Anne Singer, who summarized a National Press Club Panel called Twitch! (Twitter + Pitch)  that happened during Social Media Week. Anne Singer specializes in policy PR and is currently Communications Director [more]
There’s some great opportunities to raise awareness for a cause on Twitter through weekly theme days, and to build your base of supporters. It’s as simple as thanking everyone who re-tweeted or started following  to your twitter feed within the last week, and use the theme day hashtag as part of your tweet. For example, [more]

Nonprofits and associations seeking to better benchmark and get results from their tweeting efforts will enjoy reading Twitter for Good: Change the World One Tweet at a Time by Claire Diaz-Ortiz, who heads up social innovation and executive leadership at Twitter.

She outlines the slightly dorky, yet easy to remember T.W.E.E.T. model [more]

Since yesterday’s post was about how to make friends and market yourself or your organization on Twitter, it only makes sense that today I would offer some advice on behaviors to avoid on Twitter that don’t help you make friends. If you want to make more friends and engage more effectively on Twitter, you’ll want to [more]

If you are not using Twitter and Facebook for your press releases, or not including photo or video with them, you might want to reconsider your strategy. According to a PR Newswire and Crowd Factory study in November 2011 looking at thousands of press releases, news distribution is amplified when it is distributed across social media [more]

There’s a free Twitter chat on Monday, July 23rd, 2:30pm Eastern Time on hashtag #APStyleChat offering tips on how to write broadcast news coverage with Barbara Worth from the Associated Press.

While I expect some of the conversation will be related to the technical aspects of the AP Stylebook (PR pros – you should all have [more]

I am often amazed at how often I hear nonprofit organizations talk about hiring or using interns for social media. Inevitably, the organization has no presence on social media or a very limited one that is not updated. The person says they realize social media is an important communication stream today and that they need to “get [more]

The term “victim” has become a pet peeve for me. After working for so many years with nonprofits supporting survivors of trauma, I no longer like to see the word “victim” used solely to describe the amazing and courageous people I meet and support who are figuring out how to put one foot in front of the other again [more]


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