You probably rely on social media to engage with supporters, volunteers, client alumni, and the community. You may have a Facebook page, a Twitter feed, or an Instagram account. What practical steps can you take to improve your outreach and engagement?
Advance schedule posts. Facebook allows you to schedule posts for up to six months … [more]
We help clients think strategically about building connections with core audiences, and our advice often includes sharing content from within their industry, not only information they’ve generated on their own. After all, you can’t talk about just yourself, all the time. That’s boring. You need a good mix … [more]
Do you log in with guilt realizing your last tweet was 2 weeks ago? Are you wondering if anyone is paying attention to your Twitter feed, and are they really the people you want? In “Twitter Tune-Up: How to Build Engagement and Followers Without Spending All Day Tweeting” Ami Neiberger-Miller talked about how to take your … [more]
Client: Society for Public Health Education (SOPHE)
Situation: SOPHE was awarded a three-year national grant by the Centers for Disease Control for a project with four other national organizations preventing chronic disease – the American Heart Association, the American Planning Association, the National WIC Association … [more]
Twitter can be a great platform for building your influence. This presentation on Twitter basics was created in February 2017 for a group of people who were new to using social media. They wanted to be more engaged politically and wanted pointers on how to grow a Twitter following and be efficient. I talked during the discussion time about … [more]
Ever wonder what is your most engaging tweet? Or what tweets from a competitor or client are their best? There are lots of tools out there (and many are integrated into social media management platforms like Hootsuite), but if you just need to know which tweet comes out on top, MyTopTweet delivers.
It’s a simple matter to log in to … [more]
The hashtag #NGOFacts encourages nonprofit organizations and charities to increase awareness by sharing interesting statistics, facts and success stories about global development. The campaign was featured by The Guardian, which has a global development professionals area online. This is a great opportunity to share your … [more]
What is the best time to tweet and get attention and engagement? The staff at Buffer analyzed 4.8 million tweets across 10,000 profiles to share the skinny on when to post to get the most clicks, favorites and re-tweets. And you might find some of the results surprising.
They found that the super early morning hours appear to be the time in … [more]
Ami Neiberger-Miller was recently interviewed by Mint.com for a story offering social media advice for small businesses, nonprofits and associations. Ami began the interview by pointing out how strategy and goals need to guide the tactics you select, saying:
I find that many clients struggle with strategy; they know they need a website … [more]
Three out of four journalists say they are feeling more pressure to think about how a story could potentially be shared on social media, says a new survey by Muckrack and Edelman of 251 journalists in late 2014. This means the stakes are going up for everyone who hopes to see a story in print, on the air, in the sound waves or online. We have … [more]
Building relationships with journalists is key to nurturing stories and managing your organization or company’s reputation in the news media. Twitter offers some great ways to nurture relationships with reporters and improve your visibility and understanding of what they are covering and how they work. Pitching a journalist … [more]
If you use a twitter manager like Hootsuite for your personal and work-related twitter accounts, then you know how easy it can be to accidentally blast a personal tweet onto a personal account. So when it happens – how do you recover? The American Red Cross shows that a little humor and grace can go a long way to mucking up the mayhem. … [more]
From August to October of 2011, CraigConnects analyzed the top 5 nonprofits in the following categories (based on total expenses provided by Charity Navigator) and how frequently they post and are talked about on Facebook and Twitter:Animal Children Cultural Disaster Relief Environment Health Veterans & Military Women … [more]
Cramming your social media updates with hashtags may make you feel like you are in the know, but does it make your social media content more discoverable? I was on Twitter this evening and checking the hashtag for the town I live in outside DC, and found a realtor had posted seven listings in a twenty minute period for a rental property he … [more]
Making friends and marketing yourself or your organization on Twitter may seem daunting to someone who is just starting. Or you may have joined Twitter a while ago, but feel like your efforts have stagnated. How do you go about getting a foothold on Twitter and finding friends? Here are five tips to help:
Tip #1 – Know what you want … [more]
Can one tweet make a difference on an important issue, when sent out succinctly, with facts and in a timely way while news is still breaking? Oh yes.Shaun Dakin, one of my online PR colleagues who participates in Progressive Communicators, sent out this tweet on Friday. He was touched by the shooting and found these facts published … [more]
Treat all content as if it will be published forever. It is a near impossibility to remove information from the Internet, so think twice before posting any content you might regret later.
Respect others’ copyrights and trademarks. Avoid copying and pasting pictures and logos from other websites without proper permission.
Keep … [more]
Are the top nonprofit organizations using social media effectively and how are people responding? CraigConnects examined Facebook and Twitter postings by the top 50 nonprofit organizations in August and September 2011. All of the organizations in the study had net incomes over $277 million dollars.
Far and away, PBS had the most comments … [more]
Ami Neiberger-Miller enjoyed writing a story for the Christian Camp & Conference Association’s InSite magazine on social media and how to better engage and connect with audiences online. She interviewed Justin Brackett (Abiah, a Christian brand strategy and development firm), Matt McCormick (Forrest Home Christian … [more]
If your New Year’s resolution was to improve your presence on Twitter for yourself, your business or your employer, then here are a few problem behaviors to avoid with some tips on how to improve:
Problem #1: Not educating yourself about Twitter. It takes time to learn about hashtags, craft witty (or at least interesting) 140 … [more]
Disgusted at seeing Wal-Mart shoppers duke it out on CNN for Black Friday deals? Want to see charity come back to our holiday season? Arriving on the heels of CyberMonday, #GivingTuesday is a movement to create a national day of giving on the Tuesday after Thanksgiving. Consultants, nonprofits and others have been tweeting excitement … [more]
I first heard about Matt Damon’s toilet strike campaign to raise awareness about the need for clean water from PR Newser – a great score for a nonprofit fueled by Damon’s celebrity involvement, since PRNewser usually worries more about big corporate PR failures and dust-ups in the media than nonprofit campaigns. … [more]