When the Colonial Williamsburg Foundation aired its first ever super Bowl ad ever in 2016, I’m sure the organization’s leadership hoped their effort would be met with widespread acclaim and praise. Instead, they faced a heap of criticism for showing a clip with the World Trade Center towers on September 11, 2001, collapsing [more]

Understanding the experiences of military children over the last decade plus of war in Iraq and Afghanistan requires tremendous understanding. Steppingstone LLC’s Ami Neiberger-Miller worked with WAMU reporter Kavitha Cardoza on the “Breaking Ground” radio documentary about military children.

Cardoza [more]

This incredible and beautifully written story about teens coping with the death of a loved one who served in the military was featured on the CNN.com home page when it published. Steppingstone LLC’s Ami Neiberger-Miller had several conversations with author Chelsea J. Carter in advance of the TAPS National Good Grief Camp [more]

This moving story interviewed children of fallen service members for a Memorial Day weekend piece in 2012 featured on CNN’s Anderson Cooper 360. Steppingstone LLC’s Ami Neiberger-Miller worked with the producers on a concept for the story and then she worked with TAPS staff to locate children who would be comfortable [more]

During the TAPS National Military Survivor Seminar & Good Grief Camp in 2014, Ami Neiberger-Miller worked with a number of reporters doing stories about this nonprofit organization’s programs assisting families of fallen military troops.

Ami had sent the station a news release and called the assignment desk to pitch [more]

Media pitching and on-site event support can be challenging due to the subject matter. In October 2014, Steppingstone LLC’s Ami Neiberger-Miller provided media relations support and on-site management for the TAPS National Military Suicide Survivor Seminar. This annual event brings together for care and healing hundreds [more]

Have I ever gotten an interview for a client by pitching a journalist cold through Twitter? Yes. Here’s the story:

When the Chronicle of Philanthropy posted it was looking for charities who had done work around 9/11 for an upcoming anniversary piece, I knew one of my ongoing clients would fit the bill.

But I couldn’t direct [more]

Two months ago I went to Florida to support media relations for the TAPS National Military Suicide Survivor Seminar. It was a time of healing, sharing and comfort for hundreds of people grieving painful losses.

I still remember the first time TAPS held the event in San Diego in 2009.  It was the first time the organization devoted  [more]

The American Society of Journalists and Authors (ASJA) posted online a recording of a panel discussion from its 2014 conference on how to tell the stories of trauma survivors with grace and dignity.

It was an interesting panel discussion and I enjoyed hearing the recording even though I could not attend the session. Dave Cullen wrote [more]

The Atlantic has an interesting story, “What It’s Like to Deliver Bad News for a Living,” by Carrie Seims on people who deliver death notifications, upsetting news, and fire people en masse – and the negative impacts these roles can have on their lives.

Seims cited research from 2006 (human resource [more]

Ami spoke in 2014 at Columbia University for a group of journalism students on how to cover traumatic events with sensitivity. She talked about the challenges inherent in trying to report about traumatic events that have hurt people and used her experiences with TAPS since 2007 as a case study for discussion.

The students asked a number [more]

When a Soldier, Airman, Marine, or Sailor dies in service to country, it’s not uncommon to see thousands of people line the streets to witness a funeral procession and honor that military service member’s life. Iconic images of families receiving folded flags at funerals are snapped by the news media and run in our newspapers.

The [more]

In December 2008, the National Veterans Legal Services Program (NVLSP) filed a class action lawsuit, Sabo v. United States, on behalf of seven veterans from the U.S. Army, U.S. Navy, U.S. Marine Corps, and U.S. Air Force. The seven veterans were discharged from military service as a result of a finding by a Physical Evaluation Board [more]

The National Center for Missing & Exploited Children (NCMEC) is well-known for its work in missing child cases, but in 2003, many did not realize it also supported services to assist survivors of child sexual exploitation.

One in five girls and one in ten boys will be sexually victimized before reaching adulthood. With the [more]

Twitter and media critics pounced last night on skier-turned-reporter Christin Cooper and NBC for airing an emotional interview with bronze medalist Bode Miller, where Cooper asked about his brother who died and his emotions. Miller handled the interview as tears slid down his cheeks and he finally bent over to cry with cameras rolling [more]

In a post today on Susan DiMickele’s blog, Ami Neiberger-Miller talks about work-life balance and her journey as a working mom, public relations consultant and writer.

When asked about her greatest struggle, Ami discusses her brother’s death in the Iraq war and how his loss impacted her perspective on life.

My definition [more]

The May rescue of Amanda Berry, Gina DeJesus and Michelle Knight from years in captivity was miraculous, but it also ignited a media firestorm, with news crews camped outside the house where they were held, and their families shielding them from cameras and onlookers as they returned home as free women – free women who had lost years [more]

I spoke yesterday on “We’re Not Victims, We’re Survivors: Engaging the Media on Sensitive Topics” at the PRSA Mid-Atlantic District Chesapeake Conference. The conference was well-organized and I enjoyed talking with other PR professionals about social media and got a little inspiration to improve communications [more]

The term “victim” has become a pet peeve for me. After working for so many years with nonprofits supporting survivors of trauma, I no longer like to see the word “victim” used solely to describe the amazing and courageous people I meet and support who are figuring out how to put one foot in front of the other again [more]

The late Ambassador Christopher Stevens

CNN drew a sharp rebuke from the State Department this weekend, which called the network’s behavior “disgusting” after the network broke a promise to his grieving family to not report on the existence of a journal kept by slain US Ambassador Christopher Stevens, who died [more]

US Ambassador Christopher Stevens

I followed the news this week about the killing of US Ambassador Christopher Stevens and three other Americans, as well as their Libyan guards, at the consulate in Benghazi on the eleventh anniversary of the September 11, 2001 terrorist attacks on the United States.

Yesterday I was horrified to see [more]

Center for Public Integrity writer Kristen Lombardi talks about interviewing 50 survivors of rape on colleges campuses and cultivating advocates and intermediaries to help connect with survivors.

It’s not easy to report on trauma and intimate partner violence. In this video from the Dart Center for Journalism and Trauma’s [more]

I originally read Rebecca Skloot’s New York Times bestseller, The Immortal Life of Henrietta Lacks for a book club, but it offers a cautionary tale for communicators and organizations. Henrietta Lacks was a poor black woman whose cells – which were taken from her without her knowledge in 1951 – became an important [more]

I spent several years on the Board of Directors for a local domestic violence prevention agency in Northern Virginia and worked with media for several years on the issue of intimate partner violence. While many of the reporters we worked with were great and wanted to share about our programs and how we were helping people re-start their [more]

Image courtesy of TVGnus

The Washington Post ran an interesting article this week looking at morning TV news bookers, and their frantic rush  to reach out and book people who’ve experienced trauma or crime – often unknowns who have never been on television before or never dealt with the media. The rapid pace of bookers [more]

Top