In the last decade, public relations professionals have become accustomed  to giving clients advice about text messaging for fundraising campaigns and customer relations. A 2008 text messaging campaign conducted by the United Way raised less than $10,000, and just a few years later, the American Red Cross raised $32 million for [more]

There was a great article in Nonprofit Quarterly on text-messaging and how it can be used to communicate with hard-to-reach audiences. This is what got me interested:

For organizations that serve historically marginalized communities, text messaging is particularly appealing. Unlike other technologies that require computers [more]

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