Member association organizations want to know how their members engage and want to be communicated with. But assessing what works requires a holistic approach that examines both staff perspectives on what works and what members really think and do. … [more]

The sister city movement links together hundreds of grassroots and autonomous local nonprofit organizations. To help its member organizations improve their public relations outreach, Sister Cities International issued a communications toolkit … [more]

An interesting article by Ashley Halligan offers tips to help nonprofit organizations forge solid and mutually-beneficial partnerships with for-profit companies. There’s some interesting advice nuggets in the article. While  business … [more]

Thanks to Lisah and Jerry Silfwer for this Creative Commons licensed photo.

What do you do when you don’t have any news to share with the media related to your nonprofit organization? You’ve got no upcoming events to encourage press to cover, … [more]

Many nonprofit agencies are now investing in digital cameras and making their own video stories to share on their websites and through social media. Understanding storytelling techniques used by journalists can help share your message in a powerful … [more]

Quite often, I hear about nonprofit organizations starting a Facebook page and floundering. They launch a Facebook page without consideration for the medium, the audience, or their own goals and needs for their organization. To make it even worse, … [more]

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