If you use a twitter manager like Hootsuite for your personal and work-related twitter accounts, then you know how easy it can be to accidentally blast a personal tweet onto a personal account. So when it happens – how do you recover? The American Red Cross shows that a little humor and grace can go a long way to mucking up the mayhem. … [more]
From August to October of 2011, CraigConnects analyzed the top 5 nonprofits in the following categories (based on total expenses provided by Charity Navigator) and how frequently they post and are talked about on Facebook and Twitter:Animal Children Cultural Disaster Relief Environment Health Veterans & Military Women … [more]
Baby Boomers & Older Adults Are Adopting Social Media Tools in Greater Numbers, Has Your Nonprofit Noticed?
Have you considered using Facebook,YouTube, LinkedIn or Twitter to reach older adults as volunteers or donors for your nonprofit organization? Nonprofit managers used to dismiss using these technologies to reach out to baby boomers and adults over age 65 in favor of direct mail or other techniques. Many even pooh-poohed the idea of … [more]
If you are thinking about how to message your nonprofit’s fundraising appeals online and everywhere – then you might want to check out the Chronicle … [more]
If you want to actively work with journalists and pitch a compelling and successful story about your nonprofit organization’s work, it’s important to do your homework. While using the term cyberstalking may be a bit of an exaggeration on my part – you should use the internet to research the reporter you are reaching … [more]
Steppingstone LLC’s Ami Neiberger-Miller enjoyed speaking about social media for the Association Media & Publishing lunch meeting. There were about 40 association communicators in attendance to talk about social media and ways to engage association members and audiences. Ami did a question and answer session with … [more]
Over the last year, the organic reach of Facebook page posts has plummeted – with nonprofit organizations, associations, small businesses and well-known brands struggling to connect with the fans they already have, much less reach out to people who don’t know them yet.
Organic reach is the total number of people who see a Facebook … [more]
Facebook released a guide this month to help nonprofits improve their relationship-building and marketing through Pages. If you’ve been managing a Pages account for a long time, it’s a great refresher on best practices, but there’s not a lot of new content. If you are new to managing Pages for a nonprofit or association, … [more]
Facebook page reach is on the decline, notes this article from TechCrunch, as people like more pages and add more friends. News feeds are increasingly log-jammed with updates and information, and nonprofits, associations and businesses are in greater competition for user attention. The article does a good job in summarizing the … [more]
Cramming your social media updates with hashtags may make you feel like you are in the know, but does it make your social media content more discoverable? I was on Twitter this evening and checking the hashtag for the town I live in outside DC, and found a realtor had posted seven listings in a twenty minute period for a rental property he … [more]
Making friends and marketing yourself or your organization on Twitter may seem daunting to someone who is just starting. Or you may have joined Twitter a while ago, but feel like your efforts have stagnated. How do you go about getting a foothold on Twitter and finding friends? Here are five tips to help:
Tip #1 – Know what you want … [more]
The survey was conducted October-December 2010 and included 260 … [more]
Getting your nonprofit or association CEO and key leaders engaged in social media can be tougher than it looks. Some are leery of social media or don’t understand it. Others, want for social media to be something they can delegate to others. I even met a nonprofit CEO who didn’t like having his own social media feeds because … [more]
Can one tweet make a difference on an important issue, when sent out succinctly, with facts and in a timely way while news is still breaking? Oh yes.Shaun Dakin, one of my online PR colleagues who participates in Progressive Communicators, sent out this tweet on Friday. He was touched by the shooting and found these facts published … [more]
Treat all content as if it will be published forever. It is a near impossibility to remove information from the Internet, so think twice before posting any content you might regret later.
Respect others’ copyrights and trademarks. Avoid copying and pasting pictures and logos from other websites without proper permission.
Keep … [more]
Quite often, I hear about nonprofit organizations starting a Facebook page and floundering. They launch a Facebook page without consideration for the medium, the audience, or their own goals and needs for their organization. To make it even worse, usually someone in charge (who did not launch the page) has heard a rumor about … [more]
Are the top nonprofit organizations using social media effectively and how are people responding? CraigConnects examined Facebook and Twitter postings by the top 50 nonprofit organizations in August and September 2011. All of the organizations in the study had net incomes over $277 million dollars.
Far and away, PBS had the most comments … [more]
Getting your social media outreach and other campaigns in synch can be challenging. Care2 is offering a free webinar on Tuesday, September 28 at 2pm EDT on “Cutting Edge Integrated Social Media Strategies.” Here’s the description:
Join Alan Rosenblatt, Associate Director of Online Advocacy at Center for American … [more]
Nonprofit Quarterly ran an interesting article about the Kony 2012 campaign fizzling out. The writer looks at several issues, including issues with Invisible Children effectively mobilizing its base for Make Kony Famous and Cover the Night on April 20, questions about where the money raised is going, the fact that Ugandans (including … [more]
We PR people often have to protect our clients from, ahem, themselves. And social media sites offer plenty of opportunity for clients to do a great job promoting themselves and the companies and organizations they work with and support. Unfortunately, they also open up an abyss of trouble.
Recently, as part of a copyright infringement … [more]
In this magazine article, Ami Neiberger-Miller discusses social media engagement for rural telecommunications providers. She interviewed a number of rural telecommunications communicators about their efforts to implement social media to communicate with customers and the public. The article was published in the May/June 2010 … [more]