Over the last year, the organic reach of Facebook page posts has plummeted – with nonprofit organizations, associations, small businesses and well-known brands struggling to connect with the fans they already have, much less reach out to people who don’t know them yet.
Organic reach is the total number of people who see a Facebook … [more]
Facebook released a guide this month to help nonprofits improve their relationship-building and marketing through Pages. If you’ve been managing a Pages account for a long time, it’s a great refresher on best practices, but there’s not a lot of new content. If you are new to managing Pages for a nonprofit or association, … [more]
Facebook page reach is on the decline, notes this article from TechCrunch, as people like more pages and add more friends. News feeds are increasingly log-jammed with updates and information, and nonprofits, associations and businesses are in greater competition for user attention. The article does a good job in summarizing the … [more]
Cramming your social media updates with hashtags may make you feel like you are in the know, but does it make your social media content more discoverable? I was on Twitter this evening and checking the hashtag for the town I live in outside DC, and found a realtor had posted seven listings in a twenty minute period for a rental property he … [more]
Making friends and marketing yourself or your organization on Twitter may seem daunting to someone who is just starting. Or you may have joined Twitter a while ago, but feel like your efforts have stagnated. How do you go about getting a foothold on Twitter and finding friends? Here are five tips to help:
Tip #1 – Know what you want … [more]
The survey was conducted October-December 2010 and included 260 … [more]
Getting your nonprofit or association CEO and key leaders engaged in social media can be tougher than it looks. Some are leery of social media or don’t understand it. Others, want for social media to be something they can delegate to others. I even met a nonprofit CEO who didn’t like having his own social media feeds because … [more]
Can one tweet make a difference on an important issue, when sent out succinctly, with facts and in a timely way while news is still breaking? Oh yes.Shaun Dakin, one of my online PR colleagues who participates in Progressive Communicators, sent out this tweet on Friday. He was touched by the shooting and found these facts published … [more]
Treat all content as if it will be published forever. It is a near impossibility to remove information from the Internet, so think twice before posting any content you might regret later.
Respect others’ copyrights and trademarks. Avoid copying and pasting pictures and logos from other websites without proper permission.
Keep … [more]
Quite often, I hear about nonprofit organizations starting a Facebook page and floundering. They launch a Facebook page without consideration for the medium, the audience, or their own goals and needs for their organization. To make it even worse, usually someone in charge (who did not launch the page) has heard a rumor about … [more]
Are the top nonprofit organizations using social media effectively and how are people responding? CraigConnects examined Facebook and Twitter postings by the top 50 nonprofit organizations in August and September 2011. All of the organizations in the study had net incomes over $277 million dollars.
Far and away, PBS had the most comments … [more]
Getting your social media outreach and other campaigns in synch can be challenging. Care2 is offering a free webinar on Tuesday, September 28 at 2pm EDT on “Cutting Edge Integrated Social Media Strategies.” Here’s the description:
Join Alan Rosenblatt, Associate Director of Online Advocacy at Center for American … [more]
Nonprofit Quarterly ran an interesting article about the Kony 2012 campaign fizzling out. The writer looks at several issues, including issues with Invisible Children effectively mobilizing its base for Make Kony Famous and Cover the Night on April 20, questions about where the money raised is going, the fact that Ugandans (including … [more]
We PR people often have to protect our clients from, ahem, themselves. And social media sites offer plenty of opportunity for clients to do a great job promoting themselves and the companies and organizations they work with and support. Unfortunately, they also open up an abyss of trouble.
Recently, as part of a copyright infringement … [more]
In this magazine article, Ami Neiberger-Miller discusses social media engagement for rural telecommunications providers. She interviewed a number of rural telecommunications communicators about their efforts to implement social media to communicate with customers and the public. The article was published in the May/June 2010 … [more]
Ami Neiberger-Miller enjoyed writing a story for the Christian Camp & Conference Association’s InSite magazine on social media and how to better engage and connect with audiences online. She interviewed Justin Brackett (Abiah, a Christian brand strategy and development firm), Matt McCormick (Forrest Home Christian … [more]
If your New Year’s resolution was to improve your presence on Twitter for yourself, your business or your employer, then here are a few problem behaviors to avoid with some tips on how to improve:
Problem #1: Not educating yourself about Twitter. It takes time to learn about hashtags, craft witty (or at least interesting) 140 … [more]
Disgusted at seeing Wal-Mart shoppers duke it out on CNN for Black Friday deals? Want to see charity come back to our holiday season? Arriving on the heels of CyberMonday, #GivingTuesday is a movement to create a national day of giving on the Tuesday after Thanksgiving. Consultants, nonprofits and others have been tweeting excitement … [more]
The Independent Public Relations Alliance recently held a packed house lunchtime program “Secrets to Getting Ink in Traditional and Digital Media” near Tyson’s Corner with journalists from The Huffington Post and USA Today. There was plenty of practical advice on pitching that will ring true for PR pros.
Gwen … [more]
Have I ever gotten an interview for a client by pitching a journalist cold through Twitter? Yes. Here’s the story:
When the Chronicle of Philanthropy posted it was looking for charities who had done work around 9/11 for an upcoming anniversary piece, I knew one of my ongoing clients would fit the bill.
But I couldn’t direct … [more]
He was helped … [more]