Cramming your social media updates with hashtags may make you feel like you are in the know, but does it make your social media content more discoverable? I was on Twitter this evening and checking the hashtag for the town I live in outside DC, and found a realtor had posted seven listings in a twenty minute period for a rental property he [more]

Making friends and marketing yourself or your organization on Twitter may seem daunting to someone who is just starting. Or you may have joined Twitter a while ago, but feel like your efforts have stagnated. How do you go about getting a foothold on Twitter and finding friends? Here are five tips to help:

Tip #1 – Know what you want [more]

If you’ve ever wondered how to use location technology to illustrate the impact of your nonprofit’s efforts, there’s a number of ways to illustrate your work creatively now available. TechSoup, the awesome website that offers technology news and support for nonprofits, is offering a free webinar on Thursday, [more]
A new study called Communicating with Congress: Perceptions of Citizen Advocacy by the Congressional Management Foundation offers helpful insights for organizations and ordinary people who want to have their voices heard in the corridors of power on capitol hill.

The survey was conducted October-December 2010 and included 260 [more]

Getting your nonprofit or association CEO and key leaders engaged in social media can be tougher than it looks. Some are leery of social media or don’t understand it. Others, want for social media to be something they can delegate to others. I even met a nonprofit CEO who didn’t like having his own social media feeds because [more]

Can one tweet make a difference on an important issue, when sent out succinctly, with facts and in a timely way while news is still breaking? Oh yes.

Shaun Dakin,  one of my online PR colleagues who participates in Progressive Communicators, sent out this tweet on Friday. He was touched by the shooting and found these facts published [more]
Thanks to Mary Fletcher Jones of Fletcher Prince for this photo According to Guy Kawasaki, “There is no right or wrong way to use Facebook and Twitter.” But those organizations that have tapped the power of social media to interact with new and existing supporters and customers understand that success is based on authenticity and [more]

Treat all content as if it will be published forever. It is a near impossibility to remove information from the Internet, so think twice before posting any content you might regret later.

Respect others’ copyrights and trademarks. Avoid copying and pasting pictures and logos from other websites without proper permission.

Keep [more]

Quite often, I hear about nonprofit organizations starting a Facebook page and floundering. They launch a Facebook page without consideration for the medium, the audience, or their own goals and needs for their organization. To make it even worse, usually someone in charge (who did not launch the page) has heard a rumor about [more]

Are the top nonprofit organizations using social media effectively and how are people responding? CraigConnects examined Facebook and Twitter postings by the top 50 nonprofit organizations in August and September 2011. All of the organizations in the study had net incomes over $277 million dollars.

Far and away, PBS had the most comments [more]

Getting your social media outreach and other campaigns in synch can be challenging. Care2 is offering a free webinar on Tuesday, September 28 at 2pm EDT on “Cutting Edge Integrated Social Media Strategies.” Here’s the description:

Join Alan Rosenblatt, Associate Director of Online Advocacy at Center for American [more]

Nonprofit Quarterly ran an interesting article about the Kony 2012 campaign fizzling out. The writer looks at several issues, including issues with Invisible Children effectively mobilizing its base for Make Kony Famous and Cover the Night  on April 20, questions about where the money raised is going, the fact that Ugandans (including [more]

We PR people often have to protect our clients from, ahem, themselves. And social media sites offer plenty of opportunity for clients to do a great job promoting themselves and the companies and organizations they work with and support. Unfortunately, they also open up an abyss of trouble.

Recently, as part of a copyright infringement [more]

In this magazine article, Ami Neiberger-Miller discusses social media engagement for rural telecommunications providers. She interviewed a number of rural telecommunications communicators about their efforts to implement social media to communicate with customers and the public. The article was published in the May/June 2010 [more]

Ami Neiberger-Miller enjoyed writing a story for the Christian Camp & Conference Association’s InSite magazine on social media and how to better engage and connect with audiences online. She interviewed Justin Brackett (Abiah, a Christian brand strategy and development firm),  Matt McCormick (Forrest Home Christian [more]

If your New Year’s resolution was to improve your presence on Twitter for yourself, your business or your employer, then here are a few problem behaviors to avoid with some tips on how to improve:

Problem #1: Not educating yourself about Twitter. It takes time to learn about hashtags, craft witty (or at least interesting) 140 [more]

Disgusted at seeing Wal-Mart shoppers duke it out on CNN for Black Friday deals? Want to see charity come back to our holiday season? Arriving on the heels of CyberMonday, #GivingTuesday is a movement to create a national day of giving on the Tuesday after Thanksgiving. Consultants, nonprofits and others have been tweeting excitement [more]

The Independent Public Relations Alliance  recently held a packed house lunchtime program “Secrets to Getting Ink in Traditional and Digital Media” near Tyson’s Corner with journalists from The Huffington Post and USA Today. There was plenty of practical advice on pitching that will ring true for PR pros.

Gwen [more]

Have I ever gotten an interview for a client by pitching a journalist cold through Twitter? Yes. Here’s the story:

When the Chronicle of Philanthropy posted it was looking for charities who had done work around 9/11 for an upcoming anniversary piece, I knew one of my ongoing clients would fit the bill.

But I couldn’t direct [more]

Associated Press (AP) religion reporter Tom Breen recently gave a lengthy interview to Get Religion, about his perspective on covering faith and religion for one of the largest news agencies in the world. He was originally drawn to the religion beat by genuine interest in the types of stories waiting to be told and shared.

He was helped [more]

Whether you are one of those nonprofit organizations poised to gingerly dip its toe into the web 2.0 pool, or one that has already leapt off the high dive and plunged right in, you’ll find plenty of useful advice in Ben Rigby’s and Rock the Vote’s Mobilizing Generation2.0: A Practical Guide to Using Web 2.0 Technologies to Recruit, [more]
The 2012 Nonprofit Social Network Benchmark Report is out and has some interesting new insights on how nonprofit organizations are utilizing social media. The report was sponsored by the Nonprofit Technology Network, Blackbaud and Common Knowledge. I registered online for the report and here’s a few exciting observations [more]

Facebook is adding a “donate now” button for nonprofit organizations and nonprofits can sign up now to express their interest in getting a button. Donations play a key role in helping nonprofit organizations meet their missions, and Facebook has become a key platform for many nonprofits seeking to connect with new audiences, [more]

Stacey Monk, CEO and co-founder of Epic Change delivered an emotional keynote address for the Nonprofit 2.0 Unconference.

I had never heard Stacey’s story before, and was surprised to hear some parallels with my own. Stacey left her management consulting job after her brother died suddenly from a drug overdose. Taking time [more]

Great design can draw attention to a cause or nonprofit. AIGA, the professional assocation for design, is hosting “One Day for Design” today and you can participate from anywhere in the world! Designers and design enthusiasts will come together for “One Day,” 24 hours of open, real-time conversation about the future [more]
Top

Pin It on Pinterest