The following interview was published by Mint.com and offers some advice from Steppingstone LLC’s Ami Neiberger-Miller:
We are living in interesting times as far as the business world is concerned. The inter-connectivity of the Internet allows smaller businesses to compete with the majors with many of the same tools and resources. … [more]
In 2019, Steppingstone LLC’s Ami Neiberger-Miller began writing a bimonthly column on public relations for Instigate Magazine, which is published by Citygate (formerly the Association of Gospel Rescue Missions). The purpose of the column was to help their members improve how they communicate with the public, and better share … [more]
You probably rely on social media to engage with supporters, volunteers, client alumni, and the community. You may have a Facebook page, a Twitter feed, or an Instagram account. What practical steps can you take to improve your outreach and engagement?
Advance schedule posts. Facebook allows you to schedule posts for up to six months … [more]
We help clients think strategically about building connections with core audiences, and our advice often includes sharing content from within their industry, not only information they’ve generated on their own. After all, you can’t talk about just yourself, all the time. That’s boring. You need a good mix … [more]
Many nonprofit organizations have now been on social media for more than a decade. New start-up nonprofit organizations can easily set up a Facebook page, Twitter feed and Instagram account to share their work, attract donors, and engage volunteers. But what value do nonprofits really get out of social media? And how are they leveraging … [more]
Do you log in with guilt realizing your last tweet was 2 weeks ago? Are you wondering if anyone is paying attention to your Twitter feed, and are they really the people you want? In “Twitter Tune-Up: How to Build Engagement and Followers Without Spending All Day Tweeting” Ami Neiberger-Miller talked about how to take your … [more]
Client: Society for Public Health Education (SOPHE)
Situation: SOPHE was awarded a three-year national grant by the Centers for Disease Control for a project with four other national organizations preventing chronic disease – the American Heart Association, the American Planning Association, the National WIC Association … [more]
The demand for stock images is going up for nonprofits, trade associations and small businesses. More images are needed for social media channels, videos, publications, and other materials. We all need to get stock images or artwork to jazz things up and vary what people are seeing. Sometimes, you need to hunt for just the right image … [more]
If you’re working in marketing, you’re marketing to Millennials. According to Forbes, there are 80 million Millennials in the United States, and they have about $200 billion in buying power. Connecting with them through content marketing is a must for any business or nonprofit aiming to survive in the digital age. And yet the internet … [more]
Twitter can be a great platform for building your influence. This presentation on Twitter basics was created in February 2017 for a group of people who were new to using social media. They wanted to be more engaged politically and wanted pointers on how to grow a Twitter following and be efficient. I talked during the discussion time about … [more]
Helping people eat well and spend less is the point of this infographic, which is structured like a board game. It was created on behalf of the Society for Public Health Education (SOPHE). The infographic was created for distribution in February 2016 for National Nutrition Month by a group of organizations participating in a federal … [more]
Eating more fruits and vegetables is better for teen health. This infographic illustrates how to add fruits and veggies to a few favorites – hamburgers, pizza and tacos. The infographic was created for the Society for Public Health Education (SOPHE) as part of a nationwide grant to prevent chronic disease, and was distributed … [more]
Ever wonder what is your most engaging tweet? Or what tweets from a competitor or client are their best? There are lots of tools out there (and many are integrated into social media management platforms like Hootsuite), but if you just need to know which tweet comes out on top, MyTopTweet delivers.
It’s a simple matter to log in to … [more]
Facebook recently launched Facebook for Nonprofits – a group of resources to help the many nonprofit organizations using Facebook. Organizers say the resources will help you:Build and grow your Facebook presence Raise awareness about your cause Activate your supporters & volunteers Raise funds
We, of course, immediately … [more]
I was an early fan of the Always #LikeAGirl campaign – finding it bold, empowering and with a worthwhile message. So much of what passes for advertising these days is dribble that sounds and looks like it oozed out of snarky teen consciousness, but this campaign targeting young people ages 16-24 stood out from the start. Here’s … [more]
With support from Facebook, ActionSprout is helping nonprofits try out and use Facebook ads for free this holiday giving season.
Registered US 501(c)3 organizations can apply by November 15, 2015 to get access to up to $1,500 in ad credits to use from December through February. With the support of Facebook, ActionSprout is giving … [more]
Using social media to create events and conferences that everyone talks about, is not that hard, it just requires some planning and time. It’s about way more than just deciding on a hashtag and sticking it on a couple of PowerPoint slides. Here are a few tips to help:
Tip #1: Involve attendees at the start in formulating aspects of … [more]
What is the best time to tweet and get attention and engagement? The staff at Buffer analyzed 4.8 million tweets across 10,000 profiles to share the skinny on when to post to get the most clicks, favorites and re-tweets. And you might find some of the results surprising.
They found that the super early morning hours appear to be the time in … [more]
Ami Neiberger-Miller enjoyed speaking for the 2015 annual meeting for Association Media & Publishing today! She was especially pleased to get to work with her co-presenter, Charles Day, of the American Institute of Physics.
Here is their session description:
Social media channels are important for sharing content with members … [more]
Are you running on social media overload? Looking for tips on how to save time and link strategically to your goals? Or are you seeking some inspiration? Would you like to know how one association has attracted 2.1 million Facebook fans?
Our very own Ami Neiberger-Miller will be speaking at the Association Media & Publishing 2015 … [more]
Ami Neiberger-Miller was recently interviewed by Mint.com for a story offering social media advice for small businesses, nonprofits and associations. Ami began the interview by pointing out how strategy and goals need to guide the tactics you select, saying:
I find that many clients struggle with strategy; they know they need a website … [more]
Three out of four journalists say they are feeling more pressure to think about how a story could potentially be shared on social media, says a new survey by Muckrack and Edelman of 251 journalists in late 2014. This means the stakes are going up for everyone who hopes to see a story in print, on the air, in the sound waves or online. We have … [more]
If you use a twitter manager like Hootsuite for your personal and work-related twitter accounts, then you know how easy it can be to accidentally blast a personal tweet onto a personal account. So when it happens – how do you recover? The American Red Cross shows that a little humor and grace can go a long way to mucking up the mayhem. … [more]
From August to October of 2011, CraigConnects analyzed the top 5 nonprofits in the following categories (based on total expenses provided by Charity Navigator) and how frequently they post and are talked about on Facebook and Twitter:Animal Children Cultural Disaster Relief Environment Health Veterans & Military Women … [more]