Eating more fruits and vegetables is better for teen health. This infographic illustrates how to add fruits and veggies to a few favorites – hamburgers, pizza and tacos. The infographic was created for the Society for Public Health Education (SOPHE) as part of a nationwide grant to prevent chronic disease, and was distributed … [more]
Ever wonder what is your most engaging tweet? Or what tweets from a competitor or client are their best? There are lots of tools out there (and many are integrated into social media management platforms like Hootsuite), but if you just need to know which tweet comes out on top, MyTopTweet delivers.
It’s a simple matter to log in to … [more]
Facebook recently launched Facebook for Nonprofits – a group of resources to help the many nonprofit organizations using Facebook. Organizers say the resources will help you:Build and grow your Facebook presence Raise awareness about your cause Activate your supporters & volunteers Raise funds
We, of course, immediately … [more]
I was an early fan of the Always #LikeAGirl campaign – finding it bold, empowering and with a worthwhile message. So much of what passes for advertising these days is dribble that sounds and looks like it oozed out of snarky teen consciousness, but this campaign targeting young people ages 16-24 stood out from the start. Here’s … [more]
With support from Facebook, ActionSprout is helping nonprofits try out and use Facebook ads for free this holiday giving season.
Registered US 501(c)3 organizations can apply by November 15, 2015 to get access to up to $1,500 in ad credits to use from December through February. With the support of Facebook, ActionSprout is giving … [more]
Using social media to create events and conferences that everyone talks about, is not that hard, it just requires some planning and time. It’s about way more than just deciding on a hashtag and sticking it on a couple of PowerPoint slides. Here are a few tips to help:
Tip #1: Involve attendees at the start in formulating aspects of … [more]
What is the best time to tweet and get attention and engagement? The staff at Buffer analyzed 4.8 million tweets across 10,000 profiles to share the skinny on when to post to get the most clicks, favorites and re-tweets. And you might find some of the results surprising.
They found that the super early morning hours appear to be the time in … [more]
Ami Neiberger-Miller enjoyed speaking for the 2015 annual meeting for Association Media & Publishing today! She was especially pleased to get to work with her co-presenter, Charles Day, of the American Institute of Physics.
Here is their session description:
Social media channels are important for sharing content with members … [more]
Are you running on social media overload? Looking for tips on how to save time and link strategically to your goals? Or are you seeking some inspiration? Would you like to know how one association has attracted 2.1 million Facebook fans?
Our very own Ami Neiberger-Miller will be speaking at the Association Media & Publishing 2015 … [more]
Ami Neiberger-Miller was recently interviewed by Mint.com for a story offering social media advice for small businesses, nonprofits and associations. Ami began the interview by pointing out how strategy and goals need to guide the tactics you select, saying:
I find that many clients struggle with strategy; they know they need a website … [more]
Three out of four journalists say they are feeling more pressure to think about how a story could potentially be shared on social media, says a new survey by Muckrack and Edelman of 251 journalists in late 2014. This means the stakes are going up for everyone who hopes to see a story in print, on the air, in the sound waves or online. We have … [more]
I encouraged a nonprofit organization client to start a blog a few years ago because their website voice did not match their functional reality. In person, on the phone, and at events, the organization projected an image that was touchy-feely, compassionate, informal, accepting and embracing for the people it was trying to help, … [more]
Cramming your social media updates with hashtags may make you feel like you are in the know, but does it make your social media content more discoverable? I was on Twitter this evening and checking the hashtag for the town I live in outside DC, and found a realtor had posted seven listings in a twenty minute period for a rental property he … [more]
Over the last year, the organic reach of Facebook page posts has plummeted – with nonprofit organizations, associations, small businesses and well-known brands struggling to connect with the fans they already have, much less reach out to people who don’t know them yet.
Organic reach is the total number of people who see a Facebook … [more]
Have I ever gotten an interview for a client by pitching a journalist cold through Twitter? Yes. Here’s the story:
When the Chronicle of Philanthropy posted it was looking for charities who had done work around 9/11 for an upcoming anniversary piece, I knew one of my ongoing clients would fit the bill.
But I couldn’t direct … [more]
You may have heard the buzz about repeating tweets from Guy Kawasaki (who chose to re-run tweets 4 times 8 hours apart), or Marketing Land where they view content as running over a lifetime (an interesting approach), or in the New York Times – is it a good practice or a bad move?
What prevents people from re-tweeting is twofold. One, … [more]
If your New Year’s resolution was to improve your presence on Twitter for yourself, your business or your employer, then here are a few problem behaviors to avoid with some tips on how to improve:
Problem #1: Not educating yourself about Twitter. It takes time to learn about hashtags, craft witty (or at least interesting) 140 … [more]
An article in the Dallas Morning News examines how nonprofits are using crowdfunding to raise needed funds for new projects. The author describes how one nonprofit hoped to raise $50,000 but actually brought in $140,000 for a new restaurant to provide culinary training to young men coming out of juvenile detention.
Crowdfunding … [more]
Facebook page reach is on the decline, notes this article from TechCrunch, as people like more pages and add more friends. News feeds are increasingly log-jammed with updates and information, and nonprofits, associations and businesses are in greater competition for user attention. The article does a good job in summarizing the … [more]
I am often amazed at how often I hear nonprofit organizations talk about hiring or using interns for social media. Inevitably, the organization has no presence on social media or a very limited one that is not updated. The person says they realize social media is an important communication stream today and that they need to “get … [more]
When a new Army public service announcement aired during pre-game coverage for the Superbowl in 2014, it drew America’s attention to the thousands of military families who have lost a loved one in military service to America. To expand on that attention, TAPS launched the #TAPSHonors campaign on Super Bowl Sunday, inviting surviving … [more]
Treat all content as if it will be published forever. It is a near impossibility to remove information from the Internet, so think twice before posting any content you might regret later.
Respect others’ copyrights and trademarks. Avoid copying and pasting pictures and logos from other websites without proper permission.
Keep … [more]
Since yesterday’s post was about how to make friends and market yourself or your organization on Twitter, it only makes sense that today I would offer some advice on behaviors to avoid on Twitter that don’t help you make friends. If you want to make more friends and engage more effectively on Twitter, you’ll want to … [more]