The demand for stock images is going up for nonprofits, trade associations and small businesses. More images are needed for social media channels, videos, publications, and other materials. We all need to get stock images or artwork to jazz things up and vary what people are seeing. Sometimes, you need to hunt for just the right image [more]

If you’re working in marketing, you’re marketing to Millennials. According to Forbes, there are 80 million Millennials in the United States, and they have about $200 billion in buying power. Connecting with them through content marketing is a must for any business or nonprofit aiming to survive in the digital age. And yet the internet [more]

Twitter can be a great platform for building your influence. This presentation on Twitter basics was created in February 2017 for a group of people who were new to using social media. They wanted to be more engaged politically and wanted pointers on how to grow a Twitter following and be efficient. I talked during the discussion time about [more]

Infographic: Just Veggin’

Sunday, October 9, 2016

Eating more fruits and vegetables is better for teen health. This infographic illustrates how to add fruits and veggies to a few favorites – hamburgers, pizza and tacos. The infographic was created for the Society for Public Health Education (SOPHE) as part of a nationwide grant to prevent chronic disease, and was distributed [more]

Ever wonder what is your most engaging tweet? Or what tweets from a competitor or client are their best? There are lots of tools out there (and many are integrated into social media management platforms like Hootsuite), but if you just need to know which tweet comes out on top, MyTopTweet delivers.

It’s a simple matter to log in to [more]

Facebook recently launched Facebook for Nonprofits – a group of resources to help the many nonprofit organizations using Facebook. Organizers say the resources will help you:

Build and grow your Facebook presence Raise awareness about your cause Activate your supporters & volunteers Raise funds

We, of course, immediately [more]

I was an early fan of the Always #LikeAGirl campaign – finding it bold, empowering and with a worthwhile message. So much of what passes for advertising these days is dribble that sounds and looks like it oozed out of snarky teen consciousness, but this campaign targeting young people ages 16-24 stood out from the start. Here’s [more]

With support from Facebook, ActionSprout is helping nonprofits try out and use Facebook ads for free this holiday giving season.

Registered US 501(c)3 organizations can apply by November 15, 2015 to get access to up to $1,500 in ad credits to use from December through February. With the support of Facebook, ActionSprout is giving [more]

Using social media to create events and conferences that everyone talks about, is not that hard, it just requires some planning and time. It’s about way more than just deciding on a hashtag and sticking it on a couple of PowerPoint slides. Here are a few tips to help:

Tip #1: Involve attendees at the start in formulating aspects of [more]

What is the best time to tweet and get attention and engagement? The staff at Buffer analyzed 4.8 million tweets across 10,000 profiles to share the skinny on when to post to get the most clicks, favorites and re-tweets. And you might find some of the results surprising.

They found that the super early morning hours appear to be the time in [more]

Ami Neiberger-Miller enjoyed speaking for the 2015 annual meeting for Association Media & Publishing today! She was especially pleased to get to work with her co-presenter, Charles Day, of the American Institute of Physics.

Here is their session description:

Social media channels are important for sharing content with members [more]

Are you running on social media overload? Looking for tips on how to save time and link strategically to your goals? Or are you seeking some inspiration? Would you like to know how one association has attracted 2.1 million Facebook fans?

Our very own Ami Neiberger-Miller will be speaking at the Association Media & Publishing 2015 [more]

Ami Neiberger-Miller was recently interviewed by Mint.com for a story offering social media advice for small businesses, nonprofits and associations. Ami began the interview by pointing out how strategy and goals need to guide the tactics you select, saying:

I find that many clients struggle with strategy; they know they need a website [more]

Three out of four journalists say they are feeling more pressure to think about how a story could potentially be shared on social media, says a new survey by Muckrack and Edelman of 251 journalists in late 2014. This means the stakes are going up for everyone who hopes to see a story in print, on the air, in the sound waves or online. We have [more]

The 2015 Nonprofit Employment Practices Survey was released today, and it has some good news for a sector recovering from the Great Recession. The nonprofit sector  is poised to add even more jobs in 2015 and grow its 10.7 million workforce. In fact, a larger percentage of nonprofit organizations plan to hire employees in 2015 than [more]

If you use a twitter manager like Hootsuite for your personal and work-related twitter accounts, then you know how easy it can be to accidentally blast a personal tweet onto a personal account. So when it happens – how do you recover? The American Red Cross shows that a little humor and grace can go a long way to mucking up the mayhem. [more]

From August to October of 2011, CraigConnects analyzed the top 5 nonprofits in the following categories (based on total expenses provided by Charity Navigator) and how frequently they post and are talked about on Facebook and Twitter:

Animal Children Cultural Disaster Relief Environment Health Veterans & Military Women [more]

Have you considered using Facebook,YouTube, LinkedIn or Twitter to reach older adults as volunteers or donors for your nonprofit organization? Nonprofit managers used to dismiss using these technologies to reach out to baby boomers and adults over age 65 in favor of direct mail or other techniques. Many even pooh-poohed the idea of [more]

Need ideas for your end of the year messaging to invite donors to support your nonprofit? This free chat on Tuesday 1pm ET has great experts. Image licensed under Creative Commons.

If you are thinking about how to message your nonprofit’s fundraising appeals online and everywhere – then you might want to check out the Chronicle [more]

If you want to actively work with journalists and pitch a compelling and successful story about your nonprofit organization’s work, it’s important to do your homework. While using the term cyberstalking may be a bit of an exaggeration on my part – you should use the internet to research the reporter you are reaching [more]

Steppingstone LLC’s Ami Neiberger-Miller enjoyed speaking about social media for the Association Media & Publishing lunch meeting. There were about 40 association communicators in attendance to talk about social media and ways to engage association members and audiences.  Ami did a question and answer session with [more]

Over the last year, the organic reach of Facebook page posts has plummeted – with nonprofit organizations, associations, small businesses and well-known brands struggling to connect with the fans they already have, much less reach out to people who don’t know them yet.

Organic reach is the total number of people who see a Facebook [more]

Facebook released a guide this month to help nonprofits improve their relationship-building and marketing through Pages. If you’ve been managing a Pages account for a long time, it’s a great refresher on best practices, but there’s not a lot of new content. If you are new to managing Pages for a nonprofit or association, [more]

Facebook page reach is on the decline, notes this article from TechCrunch, as people like more pages and add more friends. News feeds are increasingly log-jammed with updates and information, and nonprofits, associations and businesses are in greater competition for user attention. The article does a good job in summarizing the [more]

It is almost always a bad idea to auto-feed your Twitter posts to your organization’s Facebook page. Here’s five things to consider when thinking about it: Realize that the expectations are very different for an organization vs. a person. Even if you are the most succinct and funny Twitter writer ever, and your organization [more]
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