We’ve compiled the following list of resources to help nonprofit organizations, associations, and small businesses during the Coronavirus (COVID-19) pandemic.

For Nonprofit Organizations Note: Check with state and local organizations for nonprofits and foundations, as some are offering webinars and information tailored [more]

Self-care is important. Many public relations professionals I know have been scrambling for the last couple of weeks and very busy working to issue information about how their organizations or businesses are being affected by the Coronavirus pandemic. Many are now working from home and juggling family responsibilities while trying [more]

How do we communicate successfully in the Coronavirus age? We are having conversations now with clients that just a few weeks ago would have been unfathomable, due to the Coronavirus pandemic and its impact on the United States. Small businesses are coping with catastrophic financial implications and struggling to survive. Associations [more]

In 2019, Steppingstone LLC’s Ami Neiberger-Miller began writing a bimonthly column on public relations for Instigate Magazine, which is published by Citygate (formerly the Association of Gospel Rescue Missions). The purpose of the column was to help their members improve how they communicate with the public, and better share [more]

2020 is here, and how will you take your communications program to the next level? Let’s not talk about resolutions, let’s talk about how to make concrete plans for your communications strategy.

This process can be done with post-it notes on a big wall area, on a white board, or on your computer screen. It may take a couple of hours to [more]

One of the best (and free) tools for connecting with journalists who are seeking sources is HARO (Help a Reporter Out). Originally begun as an enewsletter by Peter Shankman, more than 800,00 subscribers get 3 HARO emails per day listing topics journalists are seeking sources for. Major national media outlets, including Fox News, [more]

When you work in nonprofit public relations, you often get asked to help with pro-bono projects, where you assist a nonprofit agency free of charge. This is often a great public service, allows a public relations professional to volunteer for a cause that he or she cares about, and provides a cash-strapped nonprofit organization with [more]

I enjoyed co-leading today a great session with Brigitte W. Johnson, APR, MSM on what does success look like for PRSA-NCC‘s 7th Annual Public Relations Issues of the Day for Nonprofits and Associations. We had some wonderful discussions about measurement and evaluation – and how it really works in the field. The [more]

In November 2016, Ami Neiberger-Miller talked about starting our business for the Independent Public Relations Alliance (I.P.R.A.) which is part of the Public Relations Society of America – National Capital Chapter. The presentation was part of “How to Start and Grow an Independent PR Practice.” She co-presented [more]

If you’ve worked in marketing and PR recently, then you have surely heard of David Meerman Scott’s, The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly.

Scott’s nontraditional approach to marketing and [more]

Requesting a correction to a news story is a delicate business – and it’s easy for even a well-branded and iconic nonprofit organization to make a mistake. The American Red Cross recently sent a 12-page list of corrections to ProPublica and NPR over an investigative  series highlighting serious concerns about its [more]

Working as a PR consultant to nonprofits and associations with a toddler around is definitely exciting. This is an age of exploration for a child and of course, Mommy’s work is very interesting to a little one. The nature of working in the public relations field is that you can end up taking calls from the press in the evenings or [more]
Daily reading over coffee is not just a newspaper but includes social media filters and email news alerts. This photo is licensed under Creative Commons.

Since I wrote last week about how nonprofit PR pros should focus their reading to keep up with news and industry trends, I thought I should evaluate what I read. It’s mind-numbing [more]

This article for the Loudoun Chamber of Commerce offered public relations tips for tough times. Ami Neiberger-Miller co-authored this article with Mary-Jane Atwater, a colleague with the Independent Public Relations Alliance. [more]

There’s an insightful and detailed “The Cable” article this morning looking at the public relations fiasco with a press statement issued by the U.S. embassy in Cairo this week on the Foreign Policy website. The article examines the inner workings of the enormous PR flap created by a Cairo Embassy staffer who [more]

Magazine Writing: Crisis PR

Monday, March 31, 2014

Ami Neiberger-Miller wrote this article offering tips for rescue mission staff on coping with public relations during a crisis. She interviewed staff from the Portland Rescue Mission in Oregon and City Rescue Mission in Oklahoma City. The article reminded readers to keep media lists up to date, know their core messages and best targets [more]

In this article, Ami Neiberger-Miller offers tips to help writers work collaboratively with public relations professionals. In a follow-up letter to the editor published in the next issue, one reader wrote: “Thank you for the article….I realize that writers must work with PR professionals to be successful. We all have [more]

Internships play a vital role in helping young professionals make professional contacts, improve their skills, and see the real world links between what they are learning in the classroom and the real world. Here’s some tips on how to make the most of your internship with a nonprofit organization or an association:

Talk with your [more]

It’s that time of year again when so many of us go on diets, pledge to quit doing things that are bad for us, and face a new year full of promise and hope. If you’re a public relations professional or communicator working with nonprofit organizations, what can you resolve to do differently in 2012 that will help you improve?

Establish [more]

Nonprofit PR: Creating a Definition

Wednesday, November 30, 2011
What is PR? In any given day, a nonprofit public relations professional can be found doing a myriad of tasks – e.g. responding to reporters, updating websites, managing video shoots, revamping tired old brochure copy for donors, architecting a new outreach campaign, updating social media and providing counsel or training [more]

New York Times Haggler columnist David Segal recently called out the entire public relations industry for its spammy email tactics. And it was a trouncing our industry deserved. For far too long, PR flacks have extracted thousands of email addresses for reporters from expensive databases that they subscribe to, and then blast-emailed [more]

U.S. News & World Report recently named public relations specialist as the best creative job in the United States, with PR beating out architecture and advertising direction for the top spot. It’s great to be number one, but is public relations the best creative job?

U.S. News also noted that PR carries an above average [more]

According to a CNBC story on Yahoo and a research survey by Harris Interactive, working in public relations (PR) is the fifth most stressful job (last year it was seventh). Here are some tips on how to deal with the stress on nonprofit PR staff.

I’ll agree that there’s lots of stress – we manage how organizations and causes [more]

Public relations executive ranked #7 on Careercast’s most stressful jobs list. The authors noted:

This very competitive field, which often includes highly visible, tight deadlines, keeps stress at high-levels for specialists. Some PR executives are required to interact with potentially hostile members of the media, especially [more]

I spoke yesterday on “We’re Not Victims, We’re Survivors: Engaging the Media on Sensitive Topics” at the PRSA Mid-Atlantic District Chesapeake Conference. The conference was well-organized and I enjoyed talking with other PR professionals about social media and got a little inspiration to improve communications [more]

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