If you’ve worked in marketing and PR for the last couple of years, then you have surely heard of David Meerman Scott’s, The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, … [more]

Requesting a correction to a news story is a delicate business – and it’s easy for even a well-branded and iconic nonprofit organization to make a mistake. The American Red Cross recently sent a 12-page list of corrections to ProPublica … [more]

U.S. News & World Report recently named public relations specialist as the best creative job in the United States, with PR beating out architecture and advertising direction for the top spot. It’s great to be number one, but is public relations  … [more]

I love the concept behind a new ebook from Brian Solis – what if PR equaled people and relationships? I have always believed in the idea of relational media relations – that clients/organizations benefit from cultivating long-term relationships … [more]

Magazine Writing: Crisis PR

Monday, March 31, 2014

Ami Neiberger-Miller wrote this article offering tips for rescue mission staff on coping with public relations during a crisis. She interviewed staff from the Portland Rescue Mission in Oregon and City Rescue Mission in Oklahoma City. The article reminded … [more]

Change and experimentation are coming to the Washington Post, according to Chris Jenkins, who spoke the Independent Public Relations Alliance (IPRA) in January 2014. The October 2013 announcement of the Post’s sale to Jeff Bezos, founder of … [more]

New York Times Haggler columnist David Segal recently called out the entire public relations industry for its spammy email tactics. And it was a trouncing our industry deserved. For far too long, PR flacks have extracted thousands of email addresses … [more]

I spoke yesterday on “We’re Not Victims, We’re Survivors: Engaging the Media on Sensitive Topics” at the PRSA Mid-Atlantic District Chesapeake Conference. The conference was well-organized and I enjoyed talking with other … [more]

The National Capital Chapter of the Public Relations Society of America featured Steppingstone LLC’s Ami Neiberger-Miller in a member spotlight in March 2013. Here are Ami’s answers to some questions about public relations, her greatest … [more]

According to a CNBC story on Yahoo and a research survey by Harris Interactive, working in public relations (PR) is the fifth most stressful job (last year it was seventh). Here are some tips on how to deal with the stress on nonprofit PR staff.

I’ll … [more]

There’s an insightful and detailed “The Cable” article this morning looking at the public relations fiasco with a press statement issued by the U.S. embassy in Cairo this week on the Foreign Policy website. The article examines … [more]

Daily reading over coffee is not just a newspaper but includes social media filters and email news alerts. This photo is licensed under Creative Commons.

Since I wrote last week about how nonprofit PR pros should focus their reading to keep up with news … [more]

iPad showing weekend blog reading Thanks to umpcportal for licensing this image under Creative Commons

PR folks are known for comparing notes about what they like to read in the morning to stay on top of news relevant to their clients. And they are reading … [more]

Public relations executive ranked #7 on Careercast’s most stressful jobs list. The authors noted:

This very competitive field, which often includes highly visible, tight deadlines, keeps stress at high-levels for specialists. Some PR executives … [more]

Working as a PR consultant to nonprofits and associations with a toddler around is definitely exciting. This is an age of exploration for a child and of course, Mommy’s work is very interesting to a little one. The nature of working in the public relations … [more]

Internships play a vital role in helping young professionals make professional contacts, improve their skills, and see the real world links between what they are learning in the classroom and the real world. Here’s some tips on how to make the most … [more]

Working as a public relations executive ranks among the most stressful occupations around, says CareerCast in its 2012 ranking. PR executives were ranked as the seventh most stressful profession. CareerCast explains its ranking:

Public Relations[more]

I created this wordle about public relations. Enjoy!

Create your own at http://www.wordle.net/.

Ami Neiberger-Miller is a public relations strategist and writer. She is the founder of Steppingstone LLC, a virtual and independent public relations[more]

It’s that time of year again when so many of us go on diets, pledge to quit doing things that are bad for us, and face a new year full of promise and hope. If you’re a public relations professional or communicator working with nonprofit organizations, … [more]

Nonprofits at this time of year are often busy places – special events are sapping our time, end of the year fundraising is in full swing, and potential volunteers hoping to do some good are calling on the phone. On top of that, the needs of the cause … [more]

Nonprofit PR: Creating a Definition

Wednesday, November 30, 2011
What is PR? In any given day, a nonprofit public relations professional can be found doing a myriad of tasks – e.g. responding to reporters, updating websites, managing video shoots, revamping tired old brochure copy for donors, architecting … [more]

In an article for Public Relations Tactics on why female public relations practitioners open independent practices, Ami Neiberger-Miller of Steppingstone LLC is quoted. She commented, “In many ways, I think life as an independent is the … [more]

This article for the Loudoun Chamber of Commerce offered public relations tips for tough times. Ami Neiberger-Miller co-authored this article with Mary-Jane Atwater, a colleague with the Independent Public Relations Alliance. … [more]

In this article, Ami Neiberger-Miller offers tips to help writers work collaboratively with public relations professionals. In a follow-up letter to the editor published in the next issue, one reader wrote: “Thank you for the article….I … [more]

Pin It on Pinterest


Warning: preg_match_all() [function.preg-match-all]: Unknown modifier '.' in /home/content/s/t/e/steppingstone5/html/wp-content/plugins/cta/classes/class.cta.render.php on line 605

Warning: preg_match() [function.preg-match]: Unknown modifier '.' in /home/content/s/t/e/steppingstone5/html/wp-content/plugins/cta/classes/class.cta.render.php on line 616

Warning: preg_match_all() [function.preg-match-all]: Unknown modifier '.' in /home/content/s/t/e/steppingstone5/html/wp-content/plugins/cta/classes/class.cta.render.php on line 605

Warning: preg_match() [function.preg-match]: Unknown modifier '.' in /home/content/s/t/e/steppingstone5/html/wp-content/plugins/cta/classes/class.cta.render.php on line 616