2020 is here, and how will you take your communications program to the next level? Let’s not talk about resolutions, let’s talk about how to make concrete plans for your communications strategy.
This process can be done with post-it notes on a big wall area, on a white board, or on your computer screen. It may take a couple of hours to … [more]
One of the best (and free) tools for connecting with journalists who are seeking sources is HARO (Help a Reporter Out). Originally begun as an enewsletter by Peter Shankman, more than 800,00 subscribers get 3 HARO emails per day listing topics journalists are seeking sources for. Major national media outlets, including Fox News, … [more]
When you work in nonprofit public relations, you often get asked to help with pro-bono projects, where you assist a nonprofit agency free of charge. This is often a great public service, allows a public relations professional to volunteer for a cause that he or she cares about, and provides a cash-strapped nonprofit organization with … [more]
I enjoyed co-leading today a great session with Brigitte W. Johnson, APR, MSM on what does success look like for PRSA-NCC‘s 7th Annual Public Relations Issues of the Day for Nonprofits and Associations. We had some wonderful discussions about measurement and evaluation – and how it really works in the field. The … [more]
In November 2016, Ami Neiberger-Miller talked about starting our business for the Independent Public Relations Alliance (I.P.R.A.) which is part of the Public Relations Society of America – National Capital Chapter. The presentation was part of “How to Start and Grow an Independent PR Practice.” She co-presented … [more]
If you’ve worked in marketing and PR recently, then you have surely heard of David Meerman Scott’s, The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly.
Scott’s nontraditional approach to marketing and … [more]
Requesting a correction to a news story is a delicate business – and it’s easy for even a well-branded and iconic nonprofit organization to make a mistake. The American Red Cross recently sent a 12-page list of corrections to ProPublica and NPR over an investigative series highlighting serious concerns about its … [more]
Since I wrote last week about how nonprofit PR pros should focus their reading to keep up with news and industry trends, I thought I should evaluate what I read. It’s mind-numbing … [more]
Ami Neiberger-Miller wrote this article offering tips for rescue mission staff on coping with public relations during a crisis. She interviewed staff from the Portland Rescue Mission in Oregon and City Rescue Mission in Oklahoma City. The article reminded readers to keep media lists up to date, know their core messages and best targets … [more]
In this article, Ami Neiberger-Miller offers tips to help writers work collaboratively with public relations professionals. In a follow-up letter to the editor published in the next issue, one reader wrote: “Thank you for the article….I realize that writers must work with PR professionals to be successful. We all have … [more]
Internships play a vital role in helping young professionals make professional contacts, improve their skills, and see the real world links between what they are learning in the classroom and the real world. Here’s some tips on how to make the most of your internship with a nonprofit organization or an association:
Talk with your … [more]
Establish … [more]
New York Times Haggler columnist David Segal recently called out the entire public relations industry for its spammy email tactics. And it was a trouncing our industry deserved. For far too long, PR flacks have extracted thousands of email addresses for reporters from expensive databases that they subscribe to, and then blast-emailed … [more]
U.S. News & World Report recently named public relations specialist as the best creative job in the United States, with PR beating out architecture and advertising direction for the top spot. It’s great to be number one, but is public relations the best creative job?
U.S. News also noted that PR carries an above average … [more]
According to a CNBC story on Yahoo and a research survey by Harris Interactive, working in public relations (PR) is the fifth most stressful job (last year it was seventh). Here are some tips on how to deal with the stress on nonprofit PR staff.
I’ll agree that there’s lots of stress – we manage how organizations and causes … [more]
Public relations executive ranked #7 on Careercast’s most stressful jobs list. The authors noted:
This very competitive field, which often includes highly visible, tight deadlines, keeps stress at high-levels for specialists. Some PR executives are required to interact with potentially hostile members of the media, especially … [more]
I spoke yesterday on “We’re Not Victims, We’re Survivors: Engaging the Media on Sensitive Topics” at the PRSA Mid-Atlantic District Chesapeake Conference. The conference was well-organized and I enjoyed talking with other PR professionals about social media and got a little inspiration to improve communications … [more]
Working as a public relations executive ranks among the most stressful occupations around, says CareerCast in its 2012 ranking. PR executives were ranked as the seventh most stressful profession. CareerCast explains its ranking:Public Relations Officers are responsible for creating and maintaining a positive image with the public … [more]
The National Capital Chapter of the Public Relations Society of America featured Steppingstone LLC’s Ami Neiberger-Miller in a member spotlight in March 2013. Here are Ami’s answers to some questions about public relations, her greatest career achievement, and work-life balance.
Years as a Member of PRSA-NCC: 9 … [more]
Nonprofits at this time of year are often busy places – special events are sapping our time, end of the year fundraising is in full swing, and potential volunteers hoping to do some good are calling on the phone. On top of that, the needs of the cause require attention and haven’t evaporated just because everyone else is holiday … [more]
PR folks are known for comparing notes about what they like to read in the morning to stay on top of news relevant to their clients. And they are reading now all types of ways – thru their iPads, SmartPhones, e-newsletters that … [more]