Writing a press release may seem like a chore, but it’s really a great tool to use to share information about your organization, association or company. But it’s important to be succinct and clear – journalists spend on average, less than one minute reviewing your press release before hitting the delete button or deciding to get [more]

It’s common in the PR industry for organizations and firms to subscribe to media databases, where they can extract literally thousands of email addresses and phone numbers for reporters.

While we all know that we should send releases to only the reporters who want them, who are covering the topic at hand, and might genuinely find [more]

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