In the last decade, public relations professionals have become accustomed to giving clients advice about text messaging for fundraising campaigns and customer relations. A 2008 text messaging campaign conducted by the United Way raised less than $10,000, and just a few years later, the American Red Cross raised $32 million for … [more]
When I first started working at an international nonprofit organization as their communications director several years ago – I confronted a terrible problem familiar to many nonprofit professionals – the staff were using complicated graduate school level language when they wrote copy for the newsletter and the website. … [more]
Mining editorial calendars can help you plan your PR outreach efforts and be successful. Photo via Creative Commons.
There’s a secret tool to help public relations professionals plan their story pitches in advance for magazines, major blogs and other publications – editorial calendars. Published months in advance, … [more]
The Nonprofit 2.0 Unconference was a great success last week, and I’m blogging a few nuggets of wisdom from the event.
One of the keynotes was delivered by Robert Wolfe, co-founder of Crowdrise, an online social fundraising platform that helps people raise money and volunteer for their favorite causes and have fun while … [more]
New York Times Haggler columnist David Segal recently called out the entire public relations industry for its spammy email tactics. And it was a trouncing our industry deserved. For far too long, PR flacks have extracted thousands of email addresses for reporters from expensive databases that they subscribe to, and then blast-emailed … [more]
Small nonprofits in the Washington, DC area will find help for their public relations outreach efforts at PRSA-NCC’s PR Day for Charitable Nonprofits on Wed March 9 from 7:30 am-1:30 pm.
The keynote speaker is nonprofit world “rock star,” Robert Egger of DC Central Kitchen, with an inspiring address: PR: The Difference … [more]
I spoke yesterday on “We’re Not Victims, We’re Survivors: Engaging the Media on Sensitive Topics” at the PRSA Mid-Atlantic District Chesapeake Conference. The conference was well-organized and I enjoyed talking with other PR professionals about social media and got a little inspiration to improve communications … [more]
I got a note last week indicating that my proposal for a session called: “We Don’t Speak as Victims, We Speak as Survivors: Engaging the Media on Sensitive Topics” was accepted for the PRSA Mid-Atlantic District Chesapeake Conference being held June 25, 2013 in Columbia, Maryland. I’ve never attended this conference … [more]
I enjoyed speaking last week for PRSA-NCC’s PR Day for Charitable Nonprofits here in Washington, D.C. One hundred people representing 80 different nonprofit organizations attended the half-day event, which was organized by our National Capital Chapter for the Public Relations Society of America.
Keynote speaker … [more]
Unpaid internships are no stranger to nonprofit circles. When I worked with a Habitat for Humanity affiliate and with a youth agency, I frequently had unpaid public relations interns from a nearby college.
Sometimes working with the interns meant working with their curricular needs, like when a professor had them spend … [more]
Tying your cause into a designated awareness day, week, or month on the calendar is a common public relations tool to draw attention to your work and your nonprofit organization. Here’s five reasons why you should try it.
Reason #1 – Creating a holiday or awareness day draws a catalyst of attention to your cause or issue. Yes, … [more]
While plenty of public relations strategists have tolled the death knell for the press release in today’s fast-paced media environment, the news release has not died. It’s been reincarnated through social media streams and re-purposed content on blogs and websites as a conveyor of not just information for the press … [more]