Tying your cause into a designated awareness day, week, or month on the calendar is a common public relations tool to draw attention to your work and your nonprofit organization. Here’s five reasons why you should try it.

Reason #1 – Creating a holiday or awareness day draws a catalyst of attention to your cause or issue. Yes, [more]

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Mining editorial calendars can help you plan your PR outreach efforts and be successful. Photo via Creative Commons.

There’s a secret tool to help public relations professionals plan their story pitches in advance for magazines, major blogs and other publications – editorial calendars.  Published months in advance, [more]

The sister city movement links together hundreds of grassroots and autonomous local nonprofit organizations. To help its member organizations improve their public relations outreach, Sister Cities International issued a communications toolkit to assist them. Originally compiled on a CD for distribution at the annual conference [more]

New York Times Haggler columnist David Segal recently called out the entire public relations industry for its spammy email tactics. And it was a trouncing our industry deserved. For far too long, PR flacks have extracted thousands of email addresses for reporters from expensive databases that they subscribe to, and then blast-emailed [more]

Your blog can be a centerpiece for marketing your business, nonprofit organization or association, and I got some great tips from Deborah Brody at the 2013 PRSA Mid-Atlantic District Chesapeake Conference. I’ve followed Deborah on Twitter for a couple of years (@DBMC) and she always has great insights. Her presentation slides [more]

I spoke yesterday on “We’re Not Victims, We’re Survivors: Engaging the Media on Sensitive Topics” at the PRSA Mid-Atlantic District Chesapeake Conference. The conference was well-organized and I enjoyed talking with other PR professionals about social media and got a little inspiration to improve communications [more]

I got a note last week indicating that my proposal for a session called: “We Don’t Speak as Victims, We Speak as Survivors: Engaging the Media on Sensitive Topics”  was accepted for the PRSA Mid-Atlantic District Chesapeake Conference being held June 25, 2013 in Columbia, Maryland. I’ve never attended this conference [more]

Arin Greenwood of Huffington Post talks for a packed lunch crowd while Gwen Flanders of USA Today looks on nearby.

The Independent Public Relations Alliance  recently held a packed house lunchtime program “Secrets to Getting Ink in Traditional and Digital Media” near Tyson’s Corner with journalists from The [more]

Facebook released a guide this month to help nonprofits improve their relationship-building and marketing through Pages. If you’ve been managing a Pages account for a long time, it’s a great refresher on best practices, but there’s not a lot of new content. If you are new to managing Pages for a nonprofit or association, [more]

What are the current public relations issues for association, nonprofit and foundation practitioners? This program organized by PRSA-NCC in Washington, DC, features roundtable discussions led by experts discussing topics and issues of the day facing  nonprofit PR professionals. The featured topics and discussion leaders [more]

When I first started working at an international nonprofit organization as their communications director several years ago – I confronted a terrible problem familiar to many nonprofit professionals – the staff were using complicated graduate school level language when they wrote copy for the newsletter and the website. [more]

In a 2012 survey of 200 journalists, 91% said that they want easy access to backgrounders, bios and supporting information for press release. To engage the press, your nonprofit organization needs a robust online press room. There are vendors out there who will sell you an online press room application that includes uploading your facebook, [more]

When I first started working in public relations, one of the first things I had to master was how to write a press release. While I wrote several press releases while working for nonprofit agencies as a community activist (thank you helpful toolkit), my first one (for cash) was about a deck of insect identification cards that the university [more]

Can one tweet make a difference on an important issue, when sent out succinctly, with facts and in a timely way while news is still breaking? Oh yes.

Shaun Dakin,  one of my online PR colleagues who participates in Progressive Communicators, sent out this tweet on Friday. He was touched by the shooting and found these facts published [more]

If you are not using Twitter and Facebook for your press releases, or not including photo or video with them, you might want to reconsider your strategy. According to a PR Newswire and Crowd Factory study in November 2011 looking at thousands of press releases, news distribution is amplified when it is distributed across social media [more]

A free webinar will be held Thursday, September 29, 1:00pm-2:00pm ET to provide training for public relations professionals on social media ethics. Presenters will be discussing the Public Relations Society of America Code of Ethics. You can register online for free to attend the webinar.

It’s great to see them stimulating [more]

The terrorist attacks on September 11, 2001 changed everything for Americans and the media this weekend is filled with retrospective lookbacks and reflective commentary. I started getting calls from media about 9/11 related stories in June, so my summer has been interlaced with touchstones reminding me of the impending [more]

While plenty of public relations strategists have tolled the death knell for the press release in today’s fast-paced media environment, the news release has not died. It’s been reincarnated through social media streams and re-purposed content on blogs and websites as a conveyor of not just information for the press [more]

Leaders from the Washington, DC nonprofit sector convened to discuss the latest trends at the Nonprofit 2.0 Unconference and offer some great tips in this video. Voices in the video include Epic Change’s Stacey Monk, WomenWhoTech’s Allyson Kapin, National Wildlife Federation’s Danielle Brigada, Blogger Shonali [more]

Thanks to Mary Fletcher Jones of Fletcher Prince for this photo According to Guy Kawasaki, “There is no right or wrong way to use Facebook and Twitter.” But those organizations that have tapped the power of social media to interact with new and existing supporters and customers understand that success is based on authenticity and [more]

The Pepsi Refresh project continues to award grants on a monthly basis ranging from $5,000-$50,000. Lucky projects winning funds have included scholarship recipients, civic leader education, a community playground, veterinary services and much more. Even a classic wooden roller coaster was restored, thanks in large part [more]

The Nonprofit 2.0 Unconference was a great success last week, and I’m blogging a few nuggets of wisdom from the event.

One of the keynotes was delivered by Robert Wolfe, co-founder of Crowdrise, an online social fundraising platform that helps people raise money and volunteer for their favorite causes and have fun while [more]

There’s a nice article on Mashable offering a lot of helpful tips on using Facebook for nonprofits. There’s some great interviews with nonprofit staffers toward the bottom of the story about their strategies for using Facebook to raise awareness and support. It has some interesting insight on re-posting press releases [more]
A well-placed opinion editorial, or op-ed, can be a tremendous asset to your nonprofit organization’s cause. It’s also one of the most under-utilized and mis-used public relations tools – probably because people don’t fully understand how to use it. Here’s a few tips to help: Fcous your op-ed on [more]
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I enjoyed speaking last week for PRSA-NCC’s PR Day for Charitable Nonprofits here in Washington, D.C. One hundred people representing 80 different nonprofit organizations attended the half-day event, which was organized by our National Capital Chapter for the Public Relations Society of America.

Keynote speaker [more]

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