Tying your cause into a designated awareness day, week, or month on the calendar is a common public relations tool to draw attention to your work and your nonprofit organization. Here’s five reasons why you should try it.
Reason #1 – Creating a holiday or awareness day draws a catalyst of attention to your cause or issue. Yes, … [more]
Mining editorial calendars can help you plan your PR outreach efforts and be successful. Photo via Creative Commons.
There’s a secret tool to help public relations professionals plan their story pitches in advance for magazines, major blogs and other publications – editorial calendars. Published months in advance, … [more]
The sister city movement links together hundreds of grassroots and autonomous local nonprofit organizations. To help its member organizations improve their public relations outreach, Sister Cities International issued a communications toolkit to assist them. Originally compiled on a CD for distribution at the annual conference … [more]
New York Times Haggler columnist David Segal recently called out the entire public relations industry for its spammy email tactics. And it was a trouncing our industry deserved. For far too long, PR flacks have extracted thousands of email addresses for reporters from expensive databases that they subscribe to, and then blast-emailed … [more]
I spoke yesterday on “We’re Not Victims, We’re Survivors: Engaging the Media on Sensitive Topics” at the PRSA Mid-Atlantic District Chesapeake Conference. The conference was well-organized and I enjoyed talking with other PR professionals about social media and got a little inspiration to improve communications … [more]
I got a note last week indicating that my proposal for a session called: “We Don’t Speak as Victims, We Speak as Survivors: Engaging the Media on Sensitive Topics” was accepted for the PRSA Mid-Atlantic District Chesapeake Conference being held June 25, 2013 in Columbia, Maryland. I’ve never attended this conference … [more]
When I first started working at an international nonprofit organization as their communications director several years ago – I confronted a terrible problem familiar to many nonprofit professionals – the staff were using complicated graduate school level language when they wrote copy for the newsletter and the website. … [more]
When I first started working in public relations, one of the first things I had to master was how to write a press release. While I wrote several press releases while working for nonprofit agencies as a community activist (thank you helpful toolkit), my first one (for cash) was about a deck of insect identification cards that the university … [more]
If you are not using Twitter and Facebook for your press releases, or not including photo or video with them, you might want to reconsider your strategy. According to a PR Newswire and Crowd Factory study in November 2011 looking at thousands of press releases, news distribution is amplified when it is distributed across social media … [more]
The terrorist attacks on September 11, 2001 changed everything for Americans and the media this weekend is filled with retrospective lookbacks and reflective commentary. I started getting calls from media about 9/11 related stories in June, so my summer has been interlaced with touchstones reminding me of the impending … [more]
While plenty of public relations strategists have tolled the death knell for the press release in today’s fast-paced media environment, the news release has not died. It’s been reincarnated through social media streams and re-purposed content on blogs and websites as a conveyor of not just information for the press … [more]
The Nonprofit 2.0 Unconference was a great success last week, and I’m blogging a few nuggets of wisdom from the event.
One of the keynotes was delivered by Robert Wolfe, co-founder of Crowdrise, an online social fundraising platform that helps people raise money and volunteer for their favorite causes and have fun while … [more]
I enjoyed speaking last week for PRSA-NCC’s PR Day for Charitable Nonprofits here in Washington, D.C. One hundred people representing 80 different nonprofit organizations attended the half-day event, which was organized by our National Capital Chapter for the Public Relations Society of America.
Keynote speaker … [more]