I’m often asked by other nonprofit public relations professionals, how I know so many reporters who cover stories relevant to my clients. So often people seem fixated on the media outlet names, and not the relationships. The relationships are what matters.
Tip #1: Change your … [more]
Yesterday I offered some tips for building relationships with journalists so you can share story ideas and talk with them about topics that matter to your nonprofit. Here’s a few more tips.
Tip #3: Be willing to be helpful. Seriously, it is not hard to be helpful to reporters. If they need help understanding statistics or reports … [more]
New York Times Haggler columnist David Segal recently called out the entire public relations industry for its spammy email tactics. And it was a trouncing our industry deserved. For far too long, PR flacks have extracted thousands of email addresses for reporters from expensive databases that they subscribe to, and then blast-emailed … [more]
I really enjoyed attending the “Perfect Pitch” workshop organized by the PRSA-NCC chapter yesterday. The event included a panel discussion with four journalists: (1) Dion Haynes – real estate editor for The Washington Post, (2) Jayne O’Donnell – retail reporter for USA Today, (3) Hank Silverberg … [more]
A Twitter comment today on #sm4np (which looks like an awesome conference helping nonprofits with social media) advised nonprofits not to send press releases to their email list. I was a bit surprised. After all – nonprofit public relations professionals send press releases to email lists every day. A blast email would never … [more]
While plenty of public relations strategists have tolled the death knell for the press release in today’s fast-paced media environment, the news release has not died. It’s been reincarnated through social media streams and re-purposed content on blogs and websites as a conveyor of not just information for the press … [more]
Statistics can be critically important to constructing a story pitch, writing a news release, or explaining an issue to the public. Statistics can convey the importance of a story by reaching beyond the anecdotal and describing a trend or new research. But if those numbers don’t hold muster and aren’t valid, they can … [more]
What do you do when you don’t have any news to share with the media related to your nonprofit organization? You’ve got no upcoming events to encourage press to cover, photograph or video. There’s no breaking news stories or new reports or white … [more]
It never ceases to amaze me – inevitably – a client will pop up clamoring to issue a news release announcement on the Friday before a holiday weekend. That’s a terrible idea for most organizations and here’s why:
1. Reporters are like everyone else – they take time off.Issuing your release on the Friday … [more]