New York Times Haggler columnist David Segal recently called out the entire public relations industry for its spammy email tactics. And it was a trouncing our industry deserved. For far too long, PR flacks have extracted thousands of email addresses … [more]

Arin Greenwood of Huffington Post talks for a packed lunch crowd while Gwen Flanders of USA Today looks on nearby.

The Independent Public Relations Alliance  recently held a packed house lunchtime program “Secrets to Getting Ink in Traditional … [more]

I really enjoyed attending the “Perfect Pitch” workshop organized by the PRSA-NCC chapter yesterday. The event included a panel discussion with four journalists: (1) Dion Haynes –  real estate editor for The Washington Post[more]

Thanks to Planeta for this beautiful Creative Commons image!

A Twitter comment today on #sm4np (which looks like an awesome conference helping nonprofits with social media) advised nonprofits not to send press releases to their email list. I was a bit … [more]

Thanks to Lisah and Jerry Silfwer for this Creative Commons licensed photo.

What do you do when you don’t have any news to share with the media related to your nonprofit organization? You’ve got no upcoming events to encourage press to cover, … [more]

Thanks for this image!

This blog post on Fast Company by Wendy Marx on Transforming PR for a Mobile World, shows how the climate for public relations professionals has changed. Some key points in the article struck home with me.

Marx was right to say we can’t … [more]

Statistics can be critically important to constructing a story pitch, writing a news release, or explaining an issue to the public. Statistics can convey the importance of a story by reaching beyond the anecdotal and describing a trend or new research. … [more]

While plenty of public relations strategists have tolled the death knell for the press release in today’s fast-paced media environment, the news release has not died. It’s been reincarnated through social media streams and re-purposed … [more]

Yesterday I offered some tips for building relationships with journalists so you can share story ideas and talk with them about topics that matter to your nonprofit. Here’s a few more tips.

Tip #3: Be willing to be helpful. Seriously, it is not hard … [more]

The New York City newsroom for the Associated Press

I’m often asked by other nonprofit public relations professionals, how I know so many reporters who cover stories relevant to my clients. So often people seem fixated on the media outlet names, … [more]

Most nonprofit public relations pros have had this situation crop up – the program reports from the field come in loaded with dry meeting summaries, the occasional client testimonial excerpt, a myriad of statistics, and pages upon pages of words … [more]

It never ceases to amaze me – inevitably – a client will pop up clamoring to issue a news release announcement on the Friday before a holiday weekend. That’s a terrible idea for most organizations and here’s why:

1. Reporters … [more]

Pin It on Pinterest


Warning: preg_match_all() [function.preg-match-all]: Unknown modifier '.' in /home/content/s/t/e/steppingstone5/html/wp-content/plugins/cta/classes/class.cta.render.php on line 605

Warning: preg_match() [function.preg-match]: Unknown modifier '.' in /home/content/s/t/e/steppingstone5/html/wp-content/plugins/cta/classes/class.cta.render.php on line 616

Warning: preg_match_all() [function.preg-match-all]: Unknown modifier '.' in /home/content/s/t/e/steppingstone5/html/wp-content/plugins/cta/classes/class.cta.render.php on line 605

Warning: preg_match() [function.preg-match]: Unknown modifier '.' in /home/content/s/t/e/steppingstone5/html/wp-content/plugins/cta/classes/class.cta.render.php on line 616