It’s common in the PR industry for organizations and firms to subscribe to media databases, where they can extract literally thousands of email addresses and phone numbers for reporters.

While we all know that we should send releases to only the reporters who want them, who are covering the topic at hand, and might genuinely find [more]

Have I ever gotten an interview for a client by pitching a journalist cold through Twitter? Yes. Here’s the story:

When the Chronicle of Philanthropy posted it was looking for charities who had done work around 9/11 for an upcoming anniversary piece, I knew one of my ongoing clients would fit the bill.

But I couldn’t direct [more]

Understanding the experiences of military children over the last decade plus of war in Iraq and Afghanistan requires tremendous understanding. Steppingstone LLC’s Ami Neiberger-Miller worked with WAMU reporter Kavitha Cardoza on the “Breaking Ground” radio documentary about military children.

Cardoza [more]

Associated Press (AP) religion reporter Tom Breen recently gave a lengthy interview to Get Religion, about his perspective on covering faith and religion for one of the largest news agencies in the world. He was originally drawn to the religion beat by genuine interest in the types of stories waiting to be told and shared.

He was helped [more]

Mining editorial calendars can help you plan your PR outreach efforts and be successful. Photo via Creative Commons.

There’s a secret tool to help public relations professionals plan their story pitches in advance for magazines, major blogs and other publications – editorial calendars.  Published months in advance, [more]

I work regularly on issues related to suicide in the military and support trauma survivors. While awareness about suicide as a public health issue seems to be emerging and expanding, we still have a long way to go.

Journalists can play a key role in educating the public about suicide prevention, but sensitivity is needed. More than 50 [more]

New York Times Haggler columnist David Segal recently called out the entire public relations industry for its spammy email tactics. And it was a trouncing our industry deserved. For far too long, PR flacks have extracted thousands of email addresses for reporters from expensive databases that they subscribe to, and then blast-emailed [more]

I really enjoyed attending the “Perfect Pitch” workshop organized by the PRSA-NCC chapter yesterday. The event included a panel discussion with four journalists: (1) Dion Haynes –  real estate editor for The Washington Post, (2) Jayne O’Donnell – retail reporter for USA Today, (3) Hank Silverberg [more]

Photo courtesy of eHow

When nonprofits start thinking about how to pursue news coverage, they often think of television and its impact first. But they might be overlooking a great medium in their local community – radio. While many have trumpeted the death of radio – it’s thriving today. A story last month in Nonprofit [more]

The terrorist attacks on September 11, 2001 changed everything for Americans and the media this weekend is filled with retrospective lookbacks and reflective commentary. I started getting calls from media about 9/11 related stories in June, so my summer has been interlaced with touchstones reminding me of the impending [more]

Small nonprofits in the Washington, DC area will find help for their public relations outreach efforts at PRSA-NCC’s PR Day for Charitable Nonprofits on Wed March 9 from 7:30 am-1:30 pm.

The keynote speaker is nonprofit world “rock star,”  Robert Egger of DC Central Kitchen, with an inspiring address: PR: The Difference [more]

The May rescue of Amanda Berry, Gina DeJesus and Michelle Knight from years in captivity was miraculous, but it also ignited a media firestorm, with news crews camped outside the house where they were held, and their families shielding them from cameras and onlookers as they returned home as free women – free women who had lost years [more]

I spoke yesterday on “We’re Not Victims, We’re Survivors: Engaging the Media on Sensitive Topics” at the PRSA Mid-Atlantic District Chesapeake Conference. The conference was well-organized and I enjoyed talking with other PR professionals about social media and got a little inspiration to improve communications [more]

I got a note last week indicating that my proposal for a session called: “We Don’t Speak as Victims, We Speak as Survivors: Engaging the Media on Sensitive Topics”  was accepted for the PRSA Mid-Atlantic District Chesapeake Conference being held June 25, 2013 in Columbia, Maryland. I’ve never attended this conference [more]

I enjoyed speaking last week for PRSA-NCC’s PR Day for Charitable Nonprofits here in Washington, D.C. One hundred people representing 80 different nonprofit organizations attended the half-day event, which was organized by our National Capital Chapter for the Public Relations Society of America.

Keynote speaker [more]

The National Capital Chapter of the Public Relations Society of America featured Steppingstone LLC’s Ami Neiberger-Miller in a member spotlight in March 2013. Here are Ami’s answers to some questions about public relations, her greatest career achievement, and work-life balance.

Years as a Member of PRSA-NCC: 9 [more]

Center for Public Integrity writer Kristen Lombardi talks about interviewing 50 survivors of rape on colleges campuses and cultivating advocates and intermediaries to help connect with survivors.

It’s not easy to report on trauma and intimate partner violence. In this video from the Dart Center for Journalism and Trauma’s [more]

Most nonprofit public relations pros have had this situation crop up – the program reports from the field come in loaded with dry meeting summaries, the occasional client testimonial excerpt, a myriad of statistics, and pages upon pages of words and commentary. Unfortunately, the accountability that is often required of  [more]
Stories like this one on Jan. 11, 2013- showing snow in Jerusalem – and discussion of global climate change in America’s top newspapers – are what activists are afraid of losing

With the New York Times announcement that it’s going to dis-mantle its environment desk, organizations and activists are worried [more]

Well dear readers, pull up your chairs and take a look – because this is an inside track on how to get PR from a real journalist. The Houston Chronicle’s art and society writer Douglas Britt recently emailed to the art community on his beat a 1,400 word treatise on how to best engage with him, according to Gawker. It’s [more]
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A Twitter comment today on #sm4np (which looks like an awesome conference helping nonprofits with social media) advised nonprofits not to send press releases to their email list. I was a bit surprised. After all – nonprofit public relations professionals send press releases to email lists every day. A blast email would never [more]

Thanks for this image!

This blog post on Fast Company by Wendy Marx on Transforming PR for a Mobile World, shows how the climate for public relations professionals has changed. Some key points in the article struck home with me.

Marx was right to say we can’t always release news on our time table. Sometimes the news cycles and public [more]

Photo by MediaBistro

There was a time when you could predict what the lead story would be on the evening news for the three major networks – ABC, CBS, and NBC. But all three networks are mixing things up and making changes to their story lineups to stay competitive with cable and the Internet, and offer content viewers want to watch. [more]

CBS reporter Lara Logan is barely out of the hospital after surviving being sexually assaulted and beaten  in Cairo last Friday, and already the victim-blaming and bashing have begun on media discussion boards and public forums.

An NYU fellow and author of a book about the Iraq war resigned his post earlier today over tweeting crude [more]

I originally read Rebecca Skloot’s New York Times bestseller, The Immortal Life of Henrietta Lacks for a book club, but it offers a cautionary tale for communicators and organizations. Henrietta Lacks was a poor black woman whose cells – which were taken from her without her knowledge in 1951 – became an important [more]

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