Image courtesy of TVGnus

The Washington Post ran an interesting article this week looking at morning TV news bookers, and their frantic rush  to reach out and book people who’ve experienced trauma or crime – often unknowns who have never been on television before or never dealt with the media. The rapid pace of bookers [more]

Can one tweet make a difference on an important issue, when sent out succinctly, with facts and in a timely way while news is still breaking? Oh yes.

Shaun Dakin,  one of my online PR colleagues who participates in Progressive Communicators, sent out this tweet on Friday. He was touched by the shooting and found these facts published [more]

Twitter and media critics pounced last night on skier-turned-reporter Christin Cooper and NBC for airing an emotional interview with bronze medalist Bode Miller, where Cooper asked about his brother who died and his emotions. Miller handled the interview as tears slid down his cheeks and he finally bent over to cry with cameras rolling [more]

Thanks to Mary Fletcher at Conversations in Public Relations for talking with me for PRSA-NCC’s blog about the challenges in working with reporters and families of the fallen on behalf of the Tragedy Assistance Program for Survivors (TAPS).

In this interview, I talk about the Fort Hood shootings and the challenges faced [more]

Sorkin’s The Newsroom offers a renegade yearning for journalism by ideals, not ratings

HBO debuted last night a new Aaron Sorkin creation called The Newsroom which is drawing plenty of critical fire while spewing delightful dialogue onto the airways.

  The plot: Evening news anchor Will McAvoy has stirred trouble for himself [more]
This holiday card by Pasado’s Safe Haven shows a rescued pup

It’s the holiday season and many nonprofits sent out weeks ago their infamous “end of the year” fundraising appeal letters, aiming for last-minute holiday donations from well-wishers (who also don’t mind getting a tax write-off). Many [more]

How to Pitch a Blogger

Tuesday, August 9, 2011
A glowing post on a blog frequented by people likely to empathize with your nonprofit’s cause can be a PR bullseye. But how do you reach out to a blogger to talk about your organization and suggest a post or visibility?

First of all – you need to know what a blog is. It is an online “web log” or journal, written [more]

To save money and maximize profits, many TV news stations are making radical changes to their staffing plans. Instead of keeping seasoned reporters and anchor people around, they’re opting not to review contracts on middle aged and older staff.

The departure of three well-known news anchor women in Baltimore from local TV news [more]

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There’s an insightful and detailed “The Cable” article this morning looking at the public relations fiasco with a press statement issued by the U.S. embassy in Cairo this week on the Foreign Policy website. The article examines the inner workings of the enormous PR flap created by a Cairo Embassy staffer who [more]

CBS News has an interesting piece on the Livestrong Foundation and its efforts to dis-entangle itself from disgraced cyclist Lance Armstrong and launch a new identify apart from him. The news story and the charity’s efforts beg the question – will one of America’s most well-known charities survive a crisis of epic [more]

The late Ambassador Christopher Stevens

CNN drew a sharp rebuke from the State Department this weekend, which called the network’s behavior “disgusting” after the network broke a promise to his grieving family to not report on the existence of a journal kept by slain US Ambassador Christopher Stevens, who died [more]

Media pitching and on-site event support can be challenging due to the subject matter. In October 2014, Steppingstone LLC’s Ami Neiberger-Miller provided media relations support and on-site management for the TAPS National Military Suicide Survivor Seminar. This annual event brings together for care and healing hundreds [more]

The Independent Public Relations Alliance  recently held a packed house lunchtime program “Secrets to Getting Ink in Traditional and Digital Media” near Tyson’s Corner with journalists from The Huffington Post and USA Today. There was plenty of practical advice on pitching that will ring true for PR pros.

Gwen [more]

Two months ago I went to Florida to support media relations for the TAPS National Military Suicide Survivor Seminar. It was a time of healing, sharing and comfort for hundreds of people grieving painful losses.

I still remember the first time TAPS held the event in San Diego in 2009.  It was the first time the organization devoted  [more]

Having good intentions to improve the world, is not an excuse for sloppy media relations. One of the most common media relations mistakes I hear about is using a blast email list to distribute a news release. The nonprofit may have an email list from the last communications director on file or subscribe to one of the media databases [more]

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In a moderated panel discussion in 2010 at a conference organized by the Coalition for Iraq & Afghanistan Veterans  (CIAV), Steppingstone LLC’s Ami Neiberger-Miller appeared with some of the top reporters covering military, veteran and survivor issues. Attendees learned how to build relationships with reporters, [more]

Media Relations When Tragedy Strikes

Monday, August 30, 2010

I have to admit, I didn’t set out to develop an expertise in media relations for organizations working with trauma survivors. Missing and exploited child issues, domestic violence, wounded warrior mental health, veteran disability issues, suicide, and the traumatic bereavement of military families are not cheery topics. [more]

This incredible and beautifully written story about teens coping with the death of a loved one who served in the military was featured on the CNN.com home page when it published. Steppingstone LLC’s Ami Neiberger-Miller had several conversations with author Chelsea J. Carter in advance of the TAPS National Good Grief Camp [more]

During the TAPS National Military Survivor Seminar & Good Grief Camp in 2014, Ami Neiberger-Miller worked with a number of reporters doing stories about this nonprofit organization’s programs assisting families of fallen military troops.

Ami had sent the station a news release and called the assignment desk to pitch [more]

In December 2008, the National Veterans Legal Services Program (NVLSP) filed a class action lawsuit, Sabo v. United States, on behalf of seven veterans from the U.S. Army, U.S. Navy, U.S. Marine Corps, and U.S. Air Force. The seven veterans were discharged from military service as a result of a finding by a Physical Evaluation Board [more]

It’s common in the PR industry for organizations and firms to subscribe to media databases, where they can extract literally thousands of email addresses and phone numbers for reporters.

While we all know that we should send releases to only the reporters who want them, who are covering the topic at hand, and might genuinely find [more]

Have I ever gotten an interview for a client by pitching a journalist cold through Twitter? Yes. Here’s the story:

When the Chronicle of Philanthropy posted it was looking for charities who had done work around 9/11 for an upcoming anniversary piece, I knew one of my ongoing clients would fit the bill.

But I couldn’t direct [more]

Understanding the experiences of military children over the last decade plus of war in Iraq and Afghanistan requires tremendous understanding. Steppingstone LLC’s Ami Neiberger-Miller worked with WAMU reporter Kavitha Cardoza on the “Breaking Ground” radio documentary about military children.

Cardoza [more]

Associated Press (AP) religion reporter Tom Breen recently gave a lengthy interview to Get Religion, about his perspective on covering faith and religion for one of the largest news agencies in the world. He was originally drawn to the religion beat by genuine interest in the types of stories waiting to be told and shared.

He was helped [more]

Mining editorial calendars can help you plan your PR outreach efforts and be successful. Photo via Creative Commons.

There’s a secret tool to help public relations professionals plan their story pitches in advance for magazines, major blogs and other publications – editorial calendars.  Published months in advance, [more]

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