See Urbina’s work in the New York Times – Drilling Down series

In a lecture at Cornell University this week covered by the Ithaca Journal, New York Times reporter Ian Urbina discussed the challenges covering gas drilling issues. He noted that while often it’s been reported as an environmental story, this story  [more]

If you want to actively work with journalists and pitch a compelling and successful story about your nonprofit organization’s work, it’s important to do your homework. While using the term cyberstalking may be a bit of an exaggeration on my part – you should use the internet to research the reporter you are reaching [more]

Faith-based nonprofit organizations who want to share their stories in the media definitely have their work cut out for them – a new report reveals that less than one-fifth of journalists view themselves as very knowledgable about religion. Study findings:

– A majority of both the public and reporters sampled believe [more]

Periodically in PR, we circulate reminders about things like 25 Things Journalists Think You Should Stop Doing Right Now.  It’s always a negative regurgitation of all the bad things public relations people do (admittedly I have seen some of my compatriots do some doozies and we as an industry deserve some rhetorical flogging [more]

You’ve gotten a call from a television news reporter and he or she is on the way over to interview you about a trending story and it’s something your nonprofit cares about. It’s not hard to mess up a television interview, and if your goal is to screw up, here are five easy ways to do it.

Don’t tell your public relations [more]
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One way to get to know news reporters and understand the issues they care about, is to follow or join the professional organizations they are involved with. Thanks to Twitter, Facebook and the web, you can often keep up with an organization’s professional activities, conferences, awards programs and networking events  [more]

Image courtesy of TVGnus

The Washington Post ran an interesting article this week looking at morning TV news bookers, and their frantic rush  to reach out and book people who’ve experienced trauma or crime – often unknowns who have never been on television before or never dealt with the media. The rapid pace of bookers [more]

Can one tweet make a difference on an important issue, when sent out succinctly, with facts and in a timely way while news is still breaking? Oh yes.

Shaun Dakin,  one of my online PR colleagues who participates in Progressive Communicators, sent out this tweet on Friday. He was touched by the shooting and found these facts published [more]

Twitter and media critics pounced last night on skier-turned-reporter Christin Cooper and NBC for airing an emotional interview with bronze medalist Bode Miller, where Cooper asked about his brother who died and his emotions. Miller handled the interview as tears slid down his cheeks and he finally bent over to cry with cameras rolling [more]

Thanks to Mary Fletcher at Conversations in Public Relations for talking with me for PRSA-NCC’s blog about the challenges in working with reporters and families of the fallen on behalf of the Tragedy Assistance Program for Survivors (TAPS).

In this interview, I talk about the Fort Hood shootings and the challenges faced [more]

Sorkin’s The Newsroom offers a renegade yearning for journalism by ideals, not ratings

HBO debuted last night a new Aaron Sorkin creation called The Newsroom which is drawing plenty of critical fire while spewing delightful dialogue onto the airways.

  The plot: Evening news anchor Will McAvoy has stirred trouble for himself [more]
This holiday card by Pasado’s Safe Haven shows a rescued pup

It’s the holiday season and many nonprofits sent out weeks ago their infamous “end of the year” fundraising appeal letters, aiming for last-minute holiday donations from well-wishers (who also don’t mind getting a tax write-off). Many [more]

How to Pitch a Blogger

Tuesday, August 9, 2011
A glowing post on a blog frequented by people likely to empathize with your nonprofit’s cause can be a PR bullseye. But how do you reach out to a blogger to talk about your organization and suggest a post or visibility?

First of all – you need to know what a blog is. It is an online “web log” or journal, written [more]

To save money and maximize profits, many TV news stations are making radical changes to their staffing plans. Instead of keeping seasoned reporters and anchor people around, they’re opting not to review contracts on middle aged and older staff.

The departure of three well-known news anchor women in Baltimore from local TV news [more]

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There’s an insightful and detailed “The Cable” article this morning looking at the public relations fiasco with a press statement issued by the U.S. embassy in Cairo this week on the Foreign Policy website. The article examines the inner workings of the enormous PR flap created by a Cairo Embassy staffer who [more]

CBS News has an interesting piece on the Livestrong Foundation and its efforts to dis-entangle itself from disgraced cyclist Lance Armstrong and launch a new identify apart from him. The news story and the charity’s efforts beg the question – will one of America’s most well-known charities survive a crisis of epic [more]

The late Ambassador Christopher Stevens

CNN drew a sharp rebuke from the State Department this weekend, which called the network’s behavior “disgusting” after the network broke a promise to his grieving family to not report on the existence of a journal kept by slain US Ambassador Christopher Stevens, who died [more]

Media pitching and on-site event support can be challenging due to the subject matter. In October 2014, Steppingstone LLC’s Ami Neiberger-Miller provided media relations support and on-site management for the TAPS National Military Suicide Survivor Seminar. This annual event brings together for care and healing hundreds [more]

The Independent Public Relations Alliance  recently held a packed house lunchtime program “Secrets to Getting Ink in Traditional and Digital Media” near Tyson’s Corner with journalists from The Huffington Post and USA Today. There was plenty of practical advice on pitching that will ring true for PR pros.

Gwen [more]

Two months ago I went to Florida to support media relations for the TAPS National Military Suicide Survivor Seminar. It was a time of healing, sharing and comfort for hundreds of people grieving painful losses.

I still remember the first time TAPS held the event in San Diego in 2009.  It was the first time the organization devoted  [more]

Having good intentions to improve the world, is not an excuse for sloppy media relations. One of the most common media relations mistakes I hear about is using a blast email list to distribute a news release. The nonprofit may have an email list from the last communications director on file or subscribe to one of the media databases [more]

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In a moderated panel discussion in 2010 at a conference organized by the Coalition for Iraq & Afghanistan Veterans  (CIAV), Steppingstone LLC’s Ami Neiberger-Miller appeared with some of the top reporters covering military, veteran and survivor issues. Attendees learned how to build relationships with reporters, [more]

Media Relations When Tragedy Strikes

Monday, August 30, 2010

I have to admit, I didn’t set out to develop an expertise in media relations for organizations working with trauma survivors. Missing and exploited child issues, domestic violence, wounded warrior mental health, veteran disability issues, suicide, and the traumatic bereavement of military families are not cheery topics. [more]

This incredible and beautifully written story about teens coping with the death of a loved one who served in the military was featured on the CNN.com home page when it published. Steppingstone LLC’s Ami Neiberger-Miller had several conversations with author Chelsea J. Carter in advance of the TAPS National Good Grief Camp [more]

During the TAPS National Military Survivor Seminar & Good Grief Camp in 2014, Ami Neiberger-Miller worked with a number of reporters doing stories about this nonprofit organization’s programs assisting families of fallen military troops.

Ami had sent the station a news release and called the assignment desk to pitch [more]

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