I’m often asked by other nonprofit public relations professionals, how I know so many reporters who cover stories relevant to my clients. So often people seem fixated on the media outlet names, and not the relationships. The relationships are what matters.
Tip #1: Change your … [more]
Yesterday I offered some tips for building relationships with journalists so you can share story ideas and talk with them about topics that matter to your nonprofit. Here’s a few more tips.
Tip #3: Be willing to be helpful. Seriously, it is not hard to be helpful to reporters. If they need help understanding statistics or reports … [more]
The White House is not the only place that sometimes has trouble keeping the peace with journalists – sometimes nonprofits do too. The first … [more]
Media Follow-Up & Key Partnerships Take an Ad Council PSA Campaign to #1
Situation: One in seven children is sexually solicited online, and the majority of these solicitations go to teen girls. Yet parents don’t know how to talk with teens about this important issue. In 2004, the National Center for Missing & Exploited Children … [more]
In a lecture at Cornell University this week covered by the Ithaca Journal, New York Times reporter Ian Urbina discussed the challenges covering gas drilling issues. He noted that while often it’s been reported as an environmental story, this story … [more]
Faith-based nonprofit organizations who want to share their stories in the media definitely have their work cut out for them – a new report reveals that less than one-fifth of journalists view themselves as very knowledgable about religion. Study findings:
– A majority of both the public and reporters sampled believe … [more]
Periodically in PR, we circulate reminders about things like 25 Things Journalists Think You Should Stop Doing Right Now. It’s always a negative regurgitation of all the bad things public relations people do (admittedly I have seen some of my compatriots do some doozies and we as an industry deserve some rhetorical flogging … [more]
You’ve gotten a call from a television news reporter and he or she is on the way over to interview you about a trending story and it’s something your nonprofit cares about. It’s not hard to mess up a television interview, and if your goal is to screw up, here are five easy ways to do it.Don’t tell your public relations … [more]
One way to get to know news reporters and understand the issues they care about, is to follow or join the professional organizations they are involved with. Thanks to Twitter, Facebook and the web, you can often keep up with an organization’s professional activities, conferences, awards programs and networking events … [more]
The Washington Post ran an interesting article this week looking at morning TV news bookers, and their frantic rush to reach out and book people who’ve experienced trauma or crime – often unknowns who have never been on television before or never dealt with the media. The rapid pace of bookers … [more]
Twitter and media critics pounced last night on skier-turned-reporter Christin Cooper and NBC for airing an emotional interview with bronze medalist Bode Miller, where Cooper asked about his brother who died and his emotions. Miller handled the interview as tears slid down his cheeks and he finally bent over to cry with cameras rolling … [more]
Thanks to Mary Fletcher at Conversations in Public Relations for talking with Ami Neiberger-Miller about the challenges in working with reporters on behalf of an organization called the Tragedy Assistance Program for Survivors, that works with gold star families who have all lost loved ones serving in the Armed Forces. These … [more]
HBO debuted last night a new Aaron Sorkin creation called The Newsroom which is drawing plenty of critical fire while spewing delightful dialogue onto the airways.The plot: Evening news anchor Will McAvoy has stirred trouble for himself … [more]
It’s the holiday season and many nonprofits sent out weeks ago their infamous “end of the year” fundraising appeal letters, aiming for last-minute holiday donations from well-wishers (who also don’t mind getting a tax write-off). Many … [more]
First of all – you need to know what a blog is. It is an online “web log” or journal, written … [more]
To save money and maximize profits, many TV news stations are making radical changes to their staffing plans. Instead of keeping seasoned reporters and anchor people around, they’re opting not to review contracts on middle aged and older staff.
The departure of three well-known news anchor women in Baltimore from local TV news … [more]
CBS News has an interesting piece on the Livestrong Foundation and its efforts to dis-entangle itself from disgraced cyclist Lance Armstrong and launch a new identify apart from him. The news story and the charity’s efforts beg the question – will one of America’s most well-known charities survive a crisis of epic … [more]
CNN drew a sharp rebuke from the State Department this weekend, which called the network’s behavior “disgusting” after the network broke a promise to his grieving family to not report on the existence of a journal kept by slain US Ambassador Christopher Stevens, who died … [more]
Media pitching and on-site event support can be challenging due to the subject matter. In October 2014, Steppingstone LLC’s Ami Neiberger-Miller provided media relations support and on-site management for the TAPS National Military Suicide Survivor Seminar. This annual event brings together for care and healing hundreds … [more]
Two months ago I went to Florida to support media relations for the TAPS National Military Suicide Survivor Seminar. It was a time of healing, sharing and comfort for hundreds of people grieving painful losses.
I still remember the first time TAPS held the event in San Diego in 2009. It was the first time the organization devoted … [more]
Having good intentions to improve the world, is not an excuse for sloppy media relations. One of the most common media relations mistakes I hear about is using a blast email list to distribute a news release. The nonprofit may have an email list from the last communications director on file or subscribe to one of the media databases … [more]