If you want to reach out to bloggers with a story idea or information from your nonprofit, association or small business, what are the best ways to reach out?

As a blogger, I get pitched regularly by people offering me content for my blog. Most pitches are awful – off-topic,  poorly written and unfamiliar with my audience.   [more]

We conducted an in-person media relations training for an association client that sought to better understand how to work with the media and suggest ideas for story coverage.

—As part of the training, participants:

Understood who the media are, their deadlines, and working environments. Learned how to write a press release. —Discussed [more]

The Washington Post recently caused a stir by inviting people to pitch the editorial board. Most editorial boards enjoy hearing from readers and appreciate input – especially if it is thoughtful and well-assembled. But most of them don’t do what the Post did and put up an online form to help you make your pitch. Before you pitch the [more]

Intuition and strategy play big roles in media relations. There are times that you need to listen to your gut, and times when you just have to execute. But it can be easy to make a mistake, even while executing an awesome strategy. The last thing you want to do is introduce a problem that could have been avoided. Here are six common media [more]

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The  annual PR PowerLines survey of journalists was published in January 2015, and the results offer tips on getting your news release read (and used) by journalists, that can assist small business owners, nonprofit workers or association professionals.

Tip #1 – Send press releases to journalists via email. Email distribution [more]

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Writing a press release may seem like a chore, but it’s really a great tool to use to share information about your organization, association or company. But it’s important to be succinct and clear – journalists spend on average, less than one minute reviewing your press release before hitting the delete button or deciding to get [more]

Three out of four journalists say they are feeling more pressure to think about how a story could potentially be shared on social media, says a new survey by Muckrack and Edelman of 251 journalists in late 2014. This means the stakes are going up for everyone who hopes to see a story in print, on the air, in the sound waves or online. We have [more]

Understanding the experiences of military children over the last decade plus of war in Iraq and Afghanistan requires tremendous understanding. Steppingstone LLC’s Ami Neiberger-Miller worked with WAMU reporter Kavitha Cardoza on the “Breaking Ground” radio documentary about military children.

Cardoza [more]

Requesting a correction to a news story is a delicate business – and it’s easy for even a well-branded and iconic nonprofit organization to make a mistake. The American Red Cross recently sent a 12-page list of corrections to ProPublica and NPR over an investigative  series highlighting serious concerns about its [more]

This incredible and beautifully written story about teens coping with the death of a loved one who served in the military was featured on the CNN.com home page when it published. Steppingstone LLC’s Ami Neiberger-Miller had several conversations with author Chelsea J. Carter in advance of the TAPS National Good Grief Camp [more]

This moving story interviewed children of fallen service members for a Memorial Day weekend piece in 2012 featured on CNN’s Anderson Cooper 360. Steppingstone LLC’s Ami Neiberger-Miller worked with the producers on a concept for the story and then she worked with TAPS staff to locate children who would be comfortable [more]

During the TAPS National Military Survivor Seminar & Good Grief Camp in 2014, Ami Neiberger-Miller worked with a number of reporters doing stories about this nonprofit organization’s programs assisting families of fallen military troops.

Ami had sent the station a news release and called the assignment desk to pitch [more]

Media pitching and on-site event support can be challenging due to the subject matter. In October 2014, Steppingstone LLC’s Ami Neiberger-Miller provided media relations support and on-site management for the TAPS National Military Suicide Survivor Seminar. This annual event brings together for care and healing hundreds [more]

In a moderated panel discussion in 2010 at a conference organized by the Coalition for Iraq & Afghanistan Veterans  (CIAV), Steppingstone LLC’s Ami Neiberger-Miller appeared with some of the top reporters covering military, veteran and survivor issues. Attendees learned how to build relationships with reporters, [more]

Have I ever gotten an interview for a client by pitching a journalist cold through Twitter? Yes. Here’s the story:

When the Chronicle of Philanthropy posted it was looking for charities who had done work around 9/11 for an upcoming anniversary piece, I knew one of my ongoing clients would fit the bill.

But I couldn’t direct [more]

Building relationships with journalists is key to nurturing stories and managing your organization or company’s reputation in the news media. Twitter offers some great ways to nurture relationships with reporters and improve your visibility and understanding of what they are covering and how they work. Pitching a journalist [more]

Two months ago I went to Florida to support media relations for the TAPS National Military Suicide Survivor Seminar. It was a time of healing, sharing and comfort for hundreds of people grieving painful losses.

I still remember the first time TAPS held the event in San Diego in 2009.  It was the first time the organization devoted  [more]

Periodically in PR, we circulate reminders about things like 25 Things Journalists Think You Should Stop Doing Right Now.  It’s always a negative regurgitation of all the bad things public relations people do (admittedly I have seen some of my compatriots do some doozies and we as an industry deserve some rhetorical flogging [more]

Mining editorial calendars can help you plan your PR outreach efforts and be successful. Photo via Creative Commons.

There’s a secret tool to help public relations professionals plan their story pitches in advance for magazines, major blogs and other publications – editorial calendars.  Published months in advance, [more]

The sister city movement links together hundreds of grassroots and autonomous local nonprofit organizations. To help its member organizations improve their public relations outreach, Sister Cities International issued a communications toolkit to assist them. Originally compiled on a CD for distribution at the annual conference [more]

When a Soldier, Airman, Marine, or Sailor dies in service to country, it’s not uncommon to see thousands of people line the streets to witness a funeral procession and honor that military service member’s life. Iconic images of families receiving folded flags at funerals are snapped by the news media and run in our newspapers.

The [more]

Change and experimentation are coming to the Washington Post, according to Chris Jenkins, who spoke the Independent Public Relations Alliance (IPRA) in January 2014. The October 2013 announcement of the Post’s sale to Jeff Bezos, founder of Amazon.com, sent shock waves through the DC PR community – and now that our initial [more]

In December 2008, the National Veterans Legal Services Program (NVLSP) filed a class action lawsuit, Sabo v. United States, on behalf of seven veterans from the U.S. Army, U.S. Navy, U.S. Marine Corps, and U.S. Air Force. The seven veterans were discharged from military service as a result of a finding by a Physical Evaluation Board [more]

Twitter and media critics pounced last night on skier-turned-reporter Christin Cooper and NBC for airing an emotional interview with bronze medalist Bode Miller, where Cooper asked about his brother who died and his emotions. Miller handled the interview as tears slid down his cheeks and he finally bent over to cry with cameras rolling [more]

New York Times Haggler columnist David Segal recently called out the entire public relations industry for its spammy email tactics. And it was a trouncing our industry deserved. For far too long, PR flacks have extracted thousands of email addresses for reporters from expensive databases that they subscribe to, and then blast-emailed [more]

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