You probably rely on social media to engage with supporters, volunteers, client alumni, and the community. You may have a Facebook page, a Twitter feed, or an Instagram account. What practical steps can you take to improve your outreach and engagement?
Advance schedule posts. Facebook allows you to schedule posts for up to six months … [more]
We help clients think strategically about building connections with core audiences, and our advice often includes sharing content from within their industry, not only information they’ve generated on their own. After all, you can’t talk about just yourself, all the time. That’s boring. You need a good mix … [more]
Facebook recently launched Facebook for Nonprofits – a group of resources to help the many nonprofit organizations using Facebook. Organizers say the resources will help you:Build and grow your Facebook presence Raise awareness about your cause Activate your supporters & volunteers Raise funds
We, of course, immediately … [more]
With support from Facebook, ActionSprout is helping nonprofits try out and use Facebook ads for free this holiday giving season.
Registered US 501(c)3 organizations can apply by November 15, 2015 to get access to up to $1,500 in ad credits to use from December through February. With the support of Facebook, ActionSprout is giving … [more]
Ami Neiberger-Miller enjoyed speaking for the 2015 annual meeting for Association Media & Publishing today! She was especially pleased to get to work with her co-presenter, Charles Day, of the American Institute of Physics.
Here is their session description:
Social media channels are important for sharing content with members … [more]
Ami Neiberger-Miller was recently interviewed by Mint.com for a story offering social media advice for small businesses, nonprofits and associations. Ami began the interview by pointing out how strategy and goals need to guide the tactics you select, saying:
I find that many clients struggle with strategy; they know they need a website … [more]
From August to October of 2011, CraigConnects analyzed the top 5 nonprofits in the following categories (based on total expenses provided by Charity Navigator) and how frequently they post and are talked about on Facebook and Twitter:Animal Children Cultural Disaster Relief Environment Health Veterans & Military Women … [more]
Over the last year, the organic reach of Facebook page posts has plummeted – with nonprofit organizations, associations, small businesses and well-known brands struggling to connect with the fans they already have, much less reach out to people who don’t know them yet.
Organic reach is the total number of people who see a Facebook … [more]
Facebook released a guide this month to help nonprofits improve their relationship-building and marketing through Pages. If you’ve been managing a Pages account for a long time, it’s a great refresher on best practices, but there’s not a lot of new content. If you are new to managing Pages for a nonprofit or association, … [more]
Facebook page reach is on the decline, notes this article from TechCrunch, as people like more pages and add more friends. News feeds are increasingly log-jammed with updates and information, and nonprofits, associations and businesses are in greater competition for user attention. The article does a good job in summarizing the … [more]
Treat all content as if it will be published forever. It is a near impossibility to remove information from the Internet, so think twice before posting any content you might regret later.
Respect others’ copyrights and trademarks. Avoid copying and pasting pictures and logos from other websites without proper permission.
Keep … [more]
Quite often, I hear about nonprofit organizations starting a Facebook page and floundering. They launch a Facebook page without consideration for the medium, the audience, or their own goals and needs for their organization. To make it even worse, usually someone in charge (who did not launch the page) has heard a rumor about … [more]
Are the top nonprofit organizations using social media effectively and how are people responding? CraigConnects examined Facebook and Twitter postings by the top 50 nonprofit organizations in August and September 2011. All of the organizations in the study had net incomes over $277 million dollars.
Far and away, PBS had the most comments … [more]
In this magazine article, Ami Neiberger-Miller discusses social media engagement for rural telecommunications providers. She interviewed a number of rural telecommunications communicators about their efforts to implement social media to communicate with customers and the public. The article was published in the May/June 2010 … [more]
Ami Neiberger-Miller enjoyed writing a story for the Christian Camp & Conference Association’s InSite magazine on social media and how to better engage and connect with audiences online. She interviewed Justin Brackett (Abiah, a Christian brand strategy and development firm), Matt McCormick (Forrest Home Christian … [more]
I first heard about Matt Damon’s toilet strike campaign to raise awareness about the need for clean water from PR Newser – a great score for a nonprofit fueled by Damon’s celebrity involvement, since PRNewser usually worries more about big corporate PR failures and dust-ups in the media than nonprofit campaigns. … [more]
Facebook is adding a “donate now” button for nonprofit organizations and nonprofits can sign up now to express their interest in getting a button. Donations play a key role in helping nonprofit organizations meet their missions, and Facebook has become a key platform for many nonprofits seeking to connect with new audiences, … [more]
The Nonprofit 2.0 Unconference was a great success last week, and I’m blogging a few nuggets of wisdom from the event.
One of the keynotes was delivered by Robert Wolfe, co-founder of Crowdrise, an online social fundraising platform that helps people raise money and volunteer for their favorite causes and have fun while … [more]
Stacey Monk, CEO and co-founder of Epic Change delivered an emotional keynote address for the Nonprofit 2.0 Unconference.
I had never heard Stacey’s story before, and was surprised to hear some parallels with my own. Stacey left her management consulting job after her brother died suddenly from a drug overdose. Taking time … [more]
It’s important for nonprofits and associations to be strategic when it comes to social media, especially when they are smaller organizations, because they don’t have a lot of resources and staff are often multi-tasked. During the discussion at my table for PRSA/NCC’s Second Annual Public Relations Issues of the Day … [more]
Have you ever wondered how social media policies and engagement could enhance your nonprofit or association? And what others are doing in the field?
Last week I attended a great lunch presentation organized by PRSA-NCC’s Independent Public Relations Alliance, and our guest speaker was Beth Perell from Goodwill Industries … [more]
This practical how-to guide by consultant Heather Mansfield, offers helpful advice for nonprofit organizations seeking to maximize their online presence for engagement and support. Social Media for Social Good: A How-To Guide for Nonprofits is organized into three sections with chapters.
Part 1 – Web 1.0: The Static … [more]