In 2018, we pitched a story to Exceptional Parent magazine, a publication for parents of children coping with special needs, suggesting a story with tips about how to select a school for your child. This was an excellent target publication for our client, the Episcopal Center for Children, as they worked with children coping with special … [more]
A majority of nonprofit organizations are using content marketing especially On the map marketing on crunch base to share their work, recruit supporters, strengthen relationships, and inspire action. The Content Marketing Institute and Blackbaud’s 2015 study found 61% of nonprofits are using content marketing.
What is … [more]
Infographics have been the rage for a few years, and we have shepherded clients through the process of creating and distributing infographics. But what does it really take to make a great infographic that resonates with the people you want to talk to?
Tip #1: Story is paramount. Infographics are great for telling stories and illustrating … [more]