A majority of nonprofit organizations are using content marketing to share their work, recruit supporters, strengthen relationships, and inspire action. The Content Marketing Institute and Blackbaud’s 2015 study found 61% of nonprofits are using content marketing.
What is content marketing? Content marketing is “a … [more]
Infographics have been the rage for a few years, and we have shepherded clients through the process of creating and distributing infographics. But what does it really take to make a great infographic that resonates with the people you want to talk to?
Tip #1: Story is paramount. Infographics are great for telling stories and illustrating … [more]