Defining your brand through fonts, colors and usability standards distinguishes you from competitors and shapes your organization’s personality. We guide your conversations to help you define your brand and teach you how apply your brand through visuals, logos and templates. … [more]
Like many nonprofit PR pros, I’ve been following the fireworks … [more]
Branding may be a buzzword flung about in nonprofit board rooms, but many fail to realize that it goes far deeper than a snazzy logo or lockstep devotion to a style guide. Rather, a brand is a living and breathing expression of an organization’s mission, identity and heart. If this all sounds like mumbo-jumbo to you, don’t worry, because … [more]
Professional association Epsilon Sigma Phi (ESP) contacted Steppingstone LLC for assistance with a logo re-design. The association had a logo that had served it for many years, but they felt the logo was dated and needed an update. The association was also seeking to appeal to new and younger members entering the cooperative extension … [more]
CBS News has an interesting piece on the Livestrong Foundation and its efforts to dis-entangle itself from disgraced cyclist Lance Armstrong and launch a new identify apart from him. The news story and the charity’s efforts beg the question – will one of America’s most well-known charities survive a crisis of epic … [more]
The Nonprofit 2.0 Unconference was a great success last week, and I’m blogging a few nuggets of wisdom from the event.
One of the keynotes was delivered by Robert Wolfe, co-founder of Crowdrise, an online social fundraising platform that helps people raise money and volunteer for their favorite causes and have fun while … [more]
Small nonprofits in the Washington, DC area will find help for their public relations outreach efforts at PRSA-NCC’s PR Day for Charitable Nonprofits on Wed March 9 from 7:30 am-1:30 pm.
The keynote speaker is nonprofit world “rock star,” Robert Egger of DC Central Kitchen, with an inspiring address: PR: The Difference … [more]