Branding

Friday, February 27, 2015

Defining your brand through fonts, colors and usability standards distinguishes you from competitors and shapes your organization’s personality. We guide your conversations to help you define your brand and teach you how apply your brand through visuals, logos and templates. [more]

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NBC World News reported last night on a controversy involving one of America’s most well-known charities, the Susan G. Komen Foundation and its legal pursuit (to the tune of hundreds of thousands of dollars) of smaller nonprofit organizations using “for a cure” or “for the cure.” Additional [more]
This graphic is circulating online in a big way. It references Komen’s ubiquitous pink products, and makes it clear that a revolt is underway among the foundation’s core audiences, who are refusing to march lockstep in brand unison on this decision.

Like many nonprofit PR pros, I’ve been following the fireworks [more]

Branding may be a buzzword flung about in nonprofit board rooms, but many fail to realize that it goes far deeper than a snazzy logo or lockstep devotion to a style guide. Rather, a brand is a living and breathing expression of an organization’s mission, identity and heart. If this all sounds like mumbo-jumbo to you, don’t worry, because [more]

Quite often, I hear about nonprofit organizations starting a Facebook page and floundering. They launch a Facebook page without consideration for the medium, the audience, or their own goals and needs for their organization. To make it even worse, usually someone in charge (who did not launch the page) has heard a rumor about [more]

CBS News has an interesting piece on the Livestrong Foundation and its efforts to dis-entangle itself from disgraced cyclist Lance Armstrong and launch a new identify apart from him. The news story and the charity’s efforts beg the question – will one of America’s most well-known charities survive a crisis of epic [more]

The Nonprofit 2.0 Unconference was a great success last week, and I’m blogging a few nuggets of wisdom from the event.

One of the keynotes was delivered by Robert Wolfe, co-founder of Crowdrise, an online social fundraising platform that helps people raise money and volunteer for their favorite causes and have fun while [more]

Small nonprofits in the Washington, DC area will find help for their public relations outreach efforts at PRSA-NCC’s PR Day for Charitable Nonprofits on Wed March 9 from 7:30 am-1:30 pm.

The keynote speaker is nonprofit world “rock star,”  Robert Egger of DC Central Kitchen, with an inspiring address: PR: The Difference [more]

Have you ever wondered how social media policies and engagement could enhance your nonprofit or association? And what others are doing in the field?

Last week I attended a great lunch presentation organized by PRSA-NCC’s Independent Public Relations Alliance, and our guest speaker was Beth Perell from Goodwill Industries [more]

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