If you want to reach out to bloggers with a story idea or information from your nonprofit, association or small business, what are the best ways to reach out?

As a blogger, I get pitched regularly by people offering me content for my blog. Most pitches are awful – off-topic,  poorly written and unfamiliar with my audience.   [more]

Are your blog posts dull? Do you want to improve readability and interaction on your blog? Blogging can be a great way to generate new content and share information about your small business, nonprofit or association. But what elements do you need to make your blog posts successful?  Here’s a checklist to help:

Create a captivating [more]

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One of the sessions I enjoyed attending at the Nonprofit 2.0 Unconference was on blogging. The big challenges raised by attendees included: How do you motivate people within your nonprofit organization to write for your blog? How do you market your nonprofit’s blog so others will see it? How do you demonstrate ROI (return on investment) [more]

Blogging can do a lot for a nonprofit organization, an association or a small business. But many people struggle to find the motivation to blog and wonder why they should invest the effort and time into blogging. I try to blog regularly on my website and I’ve also advised clients about blogging. I find you often don’t realize [more]

Treat all content as if it will be published forever. It is a near impossibility to remove information from the Internet, so think twice before posting any content you might regret later.

Respect others’ copyrights and trademarks. Avoid copying and pasting pictures and logos from other websites without proper permission.

Keep [more]

How to Pitch a Blogger

Tuesday, August 9, 2011
A glowing post on a blog frequented by people likely to empathize with your nonprofit’s cause can be a PR bullseye. But how do you reach out to a blogger to talk about your organization and suggest a post or visibility?

First of all – you need to know what a blog is. It is an online “web log” or journal, written [more]

Associated Press (AP) religion reporter Tom Breen recently gave a lengthy interview to Get Religion, about his perspective on covering faith and religion for one of the largest news agencies in the world. He was originally drawn to the religion beat by genuine interest in the types of stories waiting to be told and shared.

He was helped [more]

This practical how-to guide by consultant Heather Mansfield, offers helpful advice for nonprofit organizations seeking to maximize their online presence for engagement and support. Social Media for Social Good: A How-To Guide for Nonprofits is organized into three sections with chapters.

Part 1 – Web 1.0: The Static [more]

I encouraged a nonprofit organization client to start a blog a few years ago because their website voice did not match their functional reality. In person, on the phone, and at events, the organization projected an image that was touchy-feely, compassionate, informal, accepting and embracing for the people it was trying to help, [more]

Your blog can be a centerpiece for marketing your business, nonprofit organization or association, and I got some great tips from Deborah Brody at the 2013 PRSA Mid-Atlantic District Chesapeake Conference. I’ve followed Deborah on Twitter for a couple of years (@DBMC) and she always has great insights. Her presentation slides [more]