You probably rely on social media to engage with supporters, volunteers, client alumni, and the community.  You may have a Facebook page, a Twitter feed, or an Instagram account. What practical steps can you take to improve your outreach and engagement?

Advance schedule posts. Facebook allows you to schedule posts for up to six months [more]

A Successful Website is a Secure One

Thursday, December 19, 2019

Imagine this. You log onto your computer or go online with your phone or tablet, and type in the URL for your nonprofit organization’s website. Instead of seeing your well-organized home page and graphics, a red backdrop and warning messages tell you that this is a potentially dangerous website. Your home page is nowhere to be found. [more]

Connect with People by Using Video

Wednesday, December 18, 2019

With the rise of smartphones and do-it-yourself quality video, how do you maximize your video reach for your nonprofit organization?

First, realize the promise that video offers for reaching people. Video content is immensely popular. Forty-five percent of people watch more than an hour of Facebook or YouTube videos a week. Nearly [more]

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Sometimes when I talk with nonprofit staff and suggest they talk with reporters about the good work they are doing, I discover that they are worried – about how reporters will view their agencies, and how they will find the time to manage “one more thing.”

You don’t need to be afraid of reporters. In any community, journalists can [more]

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You may have grown up captivated by bedtime stories as a child, but stories still hold power over us throughout our lives. Storytelling can be a powerful tool in sharing the story of your nonprofit organization with volunteers, supporters, the media, influencers and the public. But how do you put together a compelling story?

First, [more]

When the owners of Hysteria Brewing announced that they were planning to make a tribute beer to their favorite Baltimore Ravens football player and posted a picture of the beer label and packaging showing a likeness of his jersey, it only took 2 days for the National Football League to send a cease and desist letter warning the brewery [more]

One of the best (and free) tools for connecting with journalists who are seeking sources is HARO (Help a Reporter Out). Originally begun as an enewsletter by Peter Shankman, more than 800,00 subscribers get 3 HARO emails per day listing topics journalists are seeking sources for. Major national media outlets, including Fox News, [more]

In the last decade, public relations professionals have become accustomed  to giving clients advice about text messaging for fundraising campaigns and customer relations. A 2008 text messaging campaign conducted by the United Way raised less than $10,000, and just a few years later, the American Red Cross raised $32 million for [more]

The way a story is told within the recovery community – in the context of support groups and AA meetings – is very different from the way a story should be told in the public eye. In this session at RISE19, organized by the National Association of Drug Court Professionals (NADCP), Ami Neiberger-Miller talked with treatment [more]

Think associations can’t face PR problems? Think again. The mayor of the city hosting your association’s annual meeting is accused of a horrible crime and still wants to give the opening address at your conference. A program run by a member has put lives at risk and someone died. Your members openly ignore the best practices you recommend [more]

Our work on behalf of Teens for Gun Reform supporting their White House protest after the Parkland tragedy won an award from Ragan’s PR Daily. In only 30 hours, we were able to issue a press advisory, do follow-up, and support an avalanche of media attention at the event. The resulting photos and interviews were seen worldwide. [more]

Much of the advice in this presentation is “tried and true” but there are a couple of surprises – including the suggestion to read your copy backwards. This was presented in a roundtable discussino format for “Issues of the Day for Associations & Nonprofits” organized by the Public Relations Society [more]

We help clients think strategically about building connections with core audiences, and our advice often includes sharing content from within their industry, not only  information they’ve generated on their own. After all, you can’t talk about just yourself, all the time. That’s boring. You need a good mix [more]

Stories of those who have experienced some of life’s worst moments can inspire us and help others coping with addiction disorders seek treatment and recovery – these stories can offer tremendous hope. At the same time, those seeking to advocate publicly and share their journeys with others need to think through privacy [more]

Many nonprofit organizations have now been on social media for more than a decade. New start-up nonprofit organizations can easily set up a Facebook page, Twitter feed and Instagram account to share their work, attract donors, and engage volunteers. But what value do nonprofits really get out of social media? And how are they leveraging [more]

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Do you log in with guilt realizing your last tweet was 2 weeks ago? Are you wondering if anyone is paying attention to your Twitter feed, and are they really the people you want? In “Twitter Tune-Up: How to Build Engagement and Followers Without Spending All Day Tweeting” Ami Neiberger-Miller talked  about how to take your [more]

On February 14, 2018, the nation was shocked when a gunman opened fire at Marjory Stoneman Douglas High School in Parkland, Florida. The stream of bullets coming out of his AR-10 upper’s nozzle killed seventeen students and staff members and injured seventeen others.

Only 3 days after the shooting that shocked the nation, [more]

It’s every public relations professional’s worst nightmare – a press release typo becomes front page news. So how do you recover?

The Women’s March issued a news release this week attacking President Donald Trump’s new Supreme Court justice nominee, but there was one problem.

The space for the nominee’s [more]

Drawing on her media relations experience and a series of roundtables with a group of treatment court graduates, Ami Neiberger-Miller assembled a guide, “Sharing Your Treatment Court Story: A Guide to Help You Prepare.” Published by the National Association of Drug Court Professionals (NADCP), the guide offers [more]

When you work in nonprofit public relations, you often get asked to help with pro-bono projects, where you assist a nonprofit agency free of charge. This is often a great public service, allows a public relations professional to volunteer for a cause that he or she cares about, and provides a cash-strapped nonprofit organization with [more]

Infographic: Keep Kids Fit

Tuesday, February 13, 2018

Client: Society for Public Health Education (SOPHE)

Situation: SOPHE was awarded a three-year national grant by the Centers for Disease Control for a project with four other national organizations preventing chronic disease – the American Heart Association, the American Planning Association, the National WIC Association [more]

Increasingly, ministries are starting new ministries and programs serving families and people experiencing homelessness who live in rural areas. Rural homelessness is often a hidden problem – overlooked by national counts that assess the situation – and less visible than in urban areas. This article for Rescue magazine’s [more]

I enjoyed co-leading today a great session with Brigitte W. Johnson, APR, MSM on what does success look like for PRSA-NCC‘s 7th Annual Public Relations Issues of the Day for Nonprofits and Associations. We had some wonderful discussions about measurement and evaluation – and how it really works in the field. The [more]

Media Pitching: Trade Show Coverage

Tuesday, November 21, 2017

Getting coverage at a trade show can be a daunting task for any professional association. After all, you might be competing with a myriad of events, announcements, and excitement. But here’s some ways we’ve been successful in positioning a trade association for successful coverage for the last three years at the most [more]

The demand for stock images is going up for nonprofits, trade associations and small businesses. More images are needed for social media channels, videos, publications, and other materials. We all need to get stock images or artwork to jazz things up and vary what people are seeing. Sometimes, you need to hunt for just the right image [more]

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