A majority of nonprofit organizations are using content marketing to share their work, recruit supporters, strengthen relationships, and inspire action. The Content Marketing Institute and Blackbaud’s 2015 study found 61% of nonprofits are using content marketing.
What is content marketing? Content marketing is “a … [more]
When the Colonial Williamsburg Foundation aired its first ever super Bowl ad ever in 2016, I’m sure the organization’s leadership hoped their effort would be met with widespread acclaim and praise. Instead, they faced a heap of criticism for showing a clip with the World Trade Center towers on September 11, 2001, collapsing … [more]
The Association of Fundraising Professionals released its annual survey on fundraising effectiveness recently, and its results should make everyone in the nonprofit world sit up and pay attention.
We are not doing the right things to promote donor retention. We need connection and relationship – not warm fuzzies for a … [more]
Intuition and strategy play big roles in media relations. There are times that you need to listen to your gut, and times when you just have to execute. But it can be easy to make a mistake, even while executing an awesome strategy. The last thing you want to do is introduce a problem that could have been avoided. Here are six common media … [more]
The hashtag #NGOFacts encourages nonprofit organizations and charities to increase awareness by sharing interesting statistics, facts and success stories about global development. The campaign was featured by The Guardian, which has a global development professionals area online. This is a great opportunity to share your … [more]
The annual PR PowerLines survey of journalists was published in January 2015, and the results offer tips on getting your news release read (and used) by journalists, that can assist small business owners, nonprofit workers or association professionals.
Tip #1 – Send press releases to journalists via email. Email distribution … [more]
This presentation offers tips for journalists on covering trauma and working with survivors of trauma. The presentation was delivered at Columbia University in New York by Ami Neiberger-Miller while she was working for the Tragedy Assistance Program for Survivors (TAPS).
Journalists: Covering Traumatic Events with Sensitivity … [more]
If you’ve worked in marketing and PR for the last couple of years, then you have surely heard of David Meerman Scott’s, The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly.
Scott’s nontraditional approach … [more]
Infographics have been the rage for a few years, and we have shepherded clients through the process of creating and distributing infographics. But what does it really take to make a great infographic that resonates with the people you want to talk to?
Tip #1: Story is paramount. Infographics are great for telling stories and illustrating … [more]
Authenticity. Clarity. Effectiveness. Honesty. These are all things your organization needs in its communications.Our Approach
Effective communication is powerful, persuasive, and incisive – it clears the fog and gives clarity.
We deliver engaging design, concise copy, and targeted strategies to our customers. But more … [more]
Defining your brand through fonts, colors and usability standards distinguishes you from competitors and shapes your organization’s personality. We guide your conversations to help you define your brand and teach you how apply your brand through visuals, logos and templates. … [more]
Identifying story angles, building connections with journalists, and pitching your story at the right time gets you in front of the press. We can help you manage your media relations, assist in developing an outreach strategy, manage media on-site at your gala or special event, and train staff or volunteers. … [more]