Small nonprofits in the Washington, DC area will find help for their public relations outreach efforts at PRSA-NCC’s PR Day for Charitable Nonprofits on Wed March 9 from 7:30 am-1:30 pm.

The keynote speaker is nonprofit world “rock star,”  Robert Egger of DC Central Kitchen, with an inspiring address: PR: The Difference [more]

I spoke yesterday on “We’re Not Victims, We’re Survivors: Engaging the Media on Sensitive Topics” at the PRSA Mid-Atlantic District Chesapeake Conference. The conference was well-organized and I enjoyed talking with other PR professionals about social media and got a little inspiration to improve communications [more]

I got a note last week indicating that my proposal for a session called: “We Don’t Speak as Victims, We Speak as Survivors: Engaging the Media on Sensitive Topics”  was accepted for the PRSA Mid-Atlantic District Chesapeake Conference being held June 25, 2013 in Columbia, Maryland. I’ve never attended this conference [more]

I enjoyed speaking last week for PRSA-NCC’s PR Day for Charitable Nonprofits here in Washington, D.C. One hundred people representing 80 different nonprofit organizations attended the half-day event, which was organized by our National Capital Chapter for the Public Relations Society of America.

Keynote speaker [more]

A well-placed opinion editorial, or op-ed, can be a tremendous asset to your nonprofit organization’s cause. It’s also one of the most under-utilized and mis-used public relations tools – probably because people don’t fully understand how to use it. Here’s a few tips to help: Fcous your op-ed on [more]
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Most nonprofit public relations pros have had this situation crop up – the program reports from the field come in loaded with dry meeting summaries, the occasional client testimonial excerpt, a myriad of statistics, and pages upon pages of words and commentary. Unfortunately, the accountability that is often required of  [more]

A Twitter comment today on #sm4np (which looks like an awesome conference helping nonprofits with social media) advised nonprofits not to send press releases to their email list. I was a bit surprised. After all – nonprofit public relations professionals send press releases to email lists every day. A blast email would never [more]

It’s important for nonprofits and associations to be strategic when it comes to social media, especially when they are smaller organizations, because they don’t have a lot of resources and staff are often multi-tasked. During the discussion at my table for PRSA/NCC’s Second Annual Public Relations Issues of the Day [more]

Show Some Love: Pay Your Interns

Monday, February 14, 2011

Unpaid internships are no stranger to nonprofit circles. When I worked with a Habitat for Humanity affiliate and with a youth agency, I frequently had unpaid public relations interns from a nearby college.

Sometimes working with the interns meant working with their curricular needs, like when a professor had them spend [more]

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A free webinar will be held Thursday, September 29, 1:00pm-2:00pm ET to provide training for public relations professionals on social media ethics. Presenters will be discussing the Public Relations Society of America Code of Ethics. You can register online for free to attend the webinar.

It’s great to see them stimulating [more]

Your blog can be a centerpiece for marketing your business, nonprofit organization or association, and I got some great tips from Deborah Brody at the 2013 PRSA Mid-Atlantic District Chesapeake Conference. I’ve followed Deborah on Twitter for a couple of years (@DBMC) and she always has great insights. Her presentation slides [more]

I get 150-200 emails during a typical workday – easily. I need to monitor news about my clients, get correspondence from those clients, network for my business, and stay up to date on developments relevant to the issues I work on.

And I’m not alone in feeling like I am drowning, on a daily basis, in email. The Los Angeles Times [more]

There was a great article in Nonprofit Quarterly on text-messaging and how it can be used to communicate with hard-to-reach audiences. This is what got me interested:

For organizations that serve historically marginalized communities, text messaging is particularly appealing. Unlike other technologies that require computers [more]

Thanks for this image!

This blog post on Fast Company by Wendy Marx on Transforming PR for a Mobile World, shows how the climate for public relations professionals has changed. Some key points in the article struck home with me.

Marx was right to say we can’t always release news on our time table. Sometimes the news cycles and public [more]

Tying your cause into a designated awareness day, week, or month on the calendar is a common public relations tool to draw attention to your work and your nonprofit organization. Here’s five reasons why you should try it.

Reason #1 – Creating a holiday or awareness day draws a catalyst of attention to your cause or issue. Yes, [more]


During what time of day are people more likely to read your pithy comment and interact with your nonprofit organization on social media sites?

An infographic from AllTwitter on Mediabistro distills the best advice on when to post to Facebook, Twitter. LinkedIn, Pinterest and Google+ for the maximum impact looking at when traffic [more]

Nonprofits at this time of year are often busy places – special events are sapping our time, end of the year fundraising is in full swing, and potential volunteers hoping to do some good are calling on the phone. On top of that, the needs of the cause require attention and haven’t evaporated just because everyone else is holiday [more]

Poor lighting makes this Skype interview in the lower right corner look dowdy compared to the in studio and live shot from Capitol Hill on CNN.

Increasingly, journalists are conducting interviews via Skype – while that’s opened wide a realm of media possibilities for nonprofit organizations, talking heads, and others [more]

While plenty of public relations strategists have tolled the death knell for the press release in today’s fast-paced media environment, the news release has not died. It’s been reincarnated through social media streams and re-purposed content on blogs and websites as a conveyor of not just information for the press [more]

When I first started working in public relations, one of the first things I had to master was how to write a press release. While I wrote several press releases while working for nonprofit agencies as a community activist (thank you helpful toolkit), my first one (for cash) was about a deck of insect identification cards that the university [more]

There’s a nice article on Mashable offering a lot of helpful tips on using Facebook for nonprofits. There’s some great interviews with nonprofit staffers toward the bottom of the story about their strategies for using Facebook to raise awareness and support. It has some interesting insight on re-posting press releases [more]

The sister city movement links together hundreds of grassroots and autonomous local nonprofit organizations. To help its member organizations improve their public relations outreach, Sister Cities International issued a communications toolkit to assist them. Originally compiled on a CD for distribution at the annual conference [more]

Want to know how journalists are using social media and how you can connect with them about stories? Welcome guest blogger Anne Singer, who summarized a National Press Club Panel called Twitch! (Twitter + Pitch)  that happened during Social Media Week. Anne Singer specializes in policy PR and is currently Communications Director [more]
There’s some great opportunities to raise awareness for a cause on Twitter through weekly theme days, and to build your base of supporters. It’s as simple as thanking everyone who re-tweeted or started following  to your twitter feed within the last week, and use the theme day hashtag as part of your tweet. For example, [more]

Since yesterday’s post was about how to make friends and market yourself or your organization on Twitter, it only makes sense that today I would offer some advice on behaviors to avoid on Twitter that don’t help you make friends. If you want to make more friends and engage more effectively on Twitter, you’ll want to [more]


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