Small nonprofits in the Washington, DC area will find help for their public relations outreach efforts at PRSA-NCC’s PR Day for Charitable Nonprofits on Wed March 9 from 7:30 am-1:30 pm.
The keynote speaker is nonprofit world “rock star,” Robert Egger of DC Central Kitchen, with an inspiring address: PR: The Difference … [more]
I spoke yesterday on “We’re Not Victims, We’re Survivors: Engaging the Media on Sensitive Topics” at the PRSA Mid-Atlantic District Chesapeake Conference. The conference was well-organized and I enjoyed talking with other PR professionals about social media and got a little inspiration to improve communications … [more]
I got a note last week indicating that my proposal for a session called: “We Don’t Speak as Victims, We Speak as Survivors: Engaging the Media on Sensitive Topics” was accepted for the PRSA Mid-Atlantic District Chesapeake Conference being held June 25, 2013 in Columbia, Maryland. I’ve never attended this conference … [more]
I enjoyed speaking last week for PRSA-NCC’s PR Day for Charitable Nonprofits here in Washington, D.C. One hundred people representing 80 different nonprofit organizations attended the half-day event, which was organized by our National Capital Chapter for the Public Relations Society of America.
Keynote speaker … [more]
A Twitter comment today on #sm4np (which looks like an awesome conference helping nonprofits with social media) advised nonprofits not to send press releases to their email list. I was a bit surprised. After all – nonprofit public relations professionals send press releases to email lists every day. A blast email would never … [more]
Unpaid internships are no stranger to nonprofit circles. When I worked with a Habitat for Humanity affiliate and with a youth agency, I frequently had unpaid public relations interns from a nearby college.
Sometimes working with the interns meant working with their curricular needs, like when a professor had them spend … [more]
Tying your cause into a designated awareness day, week, or month on the calendar is a common public relations tool to draw attention to your work and your nonprofit organization. Here’s five reasons why you should try it.
Reason #1 – Creating a holiday or awareness day draws a catalyst of attention to your cause or issue. Yes, … [more]
Nonprofits at this time of year are often busy places – special events are sapping our time, end of the year fundraising is in full swing, and potential volunteers hoping to do some good are calling on the phone. On top of that, the needs of the cause require attention and haven’t evaporated just because everyone else is holiday … [more]
Increasingly, journalists are conducting interviews via Skype – while that’s opened wide a realm of media possibilities for nonprofit organizations, talking heads, and others … [more]
While plenty of public relations strategists have tolled the death knell for the press release in today’s fast-paced media environment, the news release has not died. It’s been reincarnated through social media streams and re-purposed content on blogs and websites as a conveyor of not just information for the press … [more]
When I first started working in public relations, one of the first things I had to master was how to write a press release. While I wrote several press releases while working for nonprofit agencies as a community activist (thank you helpful toolkit), my first one (for cash) was about a deck of insect identification cards that the university … [more]
The sister city movement links together hundreds of grassroots and autonomous local nonprofit organizations. To help its member organizations improve their public relations outreach, Sister Cities International issued a communications toolkit to assist them. Originally compiled on a CD for distribution at the annual conference … [more]