Tying your cause into a designated awareness day, week, or month on the calendar is a common public relations tool to draw attention to your work and your nonprofit organization. Here’s five reasons why you should try it.
Reason #1 – Creating … [more]
Mining editorial calendars can help you plan your PR outreach efforts and be successful. Photo via Creative Commons.
There’s a secret tool to help public relations professionals plan their story pitches in advance for magazines, major blogs … [more]
With the heyday of self-publishing and on-demand printing in full swing, anyone can become a book author for minimal cost. Nonprofit organizations are among those who are starting to publish their own books. Writing a book can help your nonprofit organization … [more]
The sister city movement links together hundreds of grassroots and autonomous local nonprofit organizations. To help its member organizations improve their public relations outreach, Sister Cities International issued a communications toolkit … [more]
Giving a great speech that motivates and inspires is not easy. It requires finesse, tact, and knowledge. It’s easy when you work for a cause, to assume that giving a speech will be easier if you are passionate about the topic. After all, this isn’t … [more]
New York Times Haggler columnist David Segal recently called out the entire public relations industry for its spammy email tactics. And it was a trouncing our industry deserved. For far too long, PR flacks have extracted thousands of email addresses … [more]
We all love effortless looking videos about the organizations and issues we care about, but it often takes a little magic behind the scenes to ensure that key points are delivered effectively. While I prefer to have a thoughtful spokesperson on camera … [more]
Video production is becoming a bigger player in nonprofit and association communications, as the cost of gathering footage becomes cheaper and anyone can produce video footage on an iPhone, iPad, FlipCam, webcam or other digital camera. While collecting … [more]
I got a note last week indicating that my proposal for a session called: “We Don’t Speak as Victims, We Speak as Survivors: Engaging the Media on Sensitive Topics” was accepted for the PRSA Mid-Atlantic District Chesapeake Conference … [more]
In the last week, I have talked with two different nonprofit organizations working to convert printed books to e-book formats. As communicators are asked to apply their skills to ever more media formats, many are starting to get involved in mobile media. … [more]
I really enjoyed attending the “Perfect Pitch” workshop organized by the PRSA-NCC chapter yesterday. The event included a panel discussion with four journalists: (1) Dion Haynes – real estate editor for The Washington Post … [more]
I get 150-200 emails during a typical workday – easily. I need to monitor news about my clients, get correspondence from those clients, network for my business, and stay up to date on developments relevant to the issues I work on.And I’m not … [more]
There’s an insightful and detailed “The Cable” article this morning looking at the public relations fiasco with a press statement issued by the U.S. embassy in Cairo this week on the Foreign Policy website. The article examines … [more]
When I first started working at an international nonprofit organization as their communications director several years ago – I confronted a terrible problem familiar to many nonprofit professionals – the staff were using complicated … [more]