The White House is not the only place that sometimes has trouble keeping the peace with journalists – sometimes nonprofits do too. The first … [more]
When I first started working at an international nonprofit organization as their communications director several years ago – I confronted a terrible problem familiar to many nonprofit professionals – the staff were using complicated graduate school level language when they wrote copy for the newsletter and the website. … [more]
Video production is becoming a bigger player in nonprofit and association communications, as the cost of gathering footage becomes cheaper and anyone can produce video footage on an iPhone, iPad, FlipCam, webcam or other digital camera. While collecting video footage is easier than ever before, many organizations still need to hire … [more]
You’ve gotten a call from a television news reporter and he or she is on the way over to interview you about a trending story and it’s something your nonprofit cares about. It’s not hard to mess up a television interview, and if your goal is to screw up, here are five easy ways to do it.Don’t tell your public relations … [more]
Giving a great speech that motivates and inspires is not easy. It requires finesse, tact, and knowledge. It’s easy when you work for a cause, to assume that giving a speech will be easier if you are passionate about the topic. After all, this isn’t your tenth grade English class where you’ve been tasked to write a speech … [more]
While we all know that we should send releases to only the reporters who want them, who are covering the topic at hand, and might genuinely find … [more]
Mining editorial calendars can help you plan your PR outreach efforts and be successful. Photo via Creative Commons.
There’s a secret tool to help public relations professionals plan their story pitches in advance for magazines, major blogs and other publications – editorial calendars. Published months in advance, … [more]
The Nonprofit 2.0 Unconference was a great success last week, and I’m blogging a few nuggets of wisdom from the event.
One of the keynotes was delivered by Robert Wolfe, co-founder of Crowdrise, an online social fundraising platform that helps people raise money and volunteer for their favorite causes and have fun while … [more]
New York Times Haggler columnist David Segal recently called out the entire public relations industry for its spammy email tactics. And it was a trouncing our industry deserved. For far too long, PR flacks have extracted thousands of email addresses for reporters from expensive databases that they subscribe to, and then blast-emailed … [more]
I really enjoyed attending the “Perfect Pitch” workshop organized by the PRSA-NCC chapter yesterday. The event included a panel discussion with four journalists: (1) Dion Haynes – real estate editor for The Washington Post, (2) Jayne O’Donnell – retail reporter for USA Today, (3) Hank Silverberg … [more]
When nonprofits start thinking about how to pursue news coverage, they often think of television and its impact first. But they might be overlooking a great medium in their local community – radio. While many have trumpeted the death of radio – it’s thriving today. A story last month in Nonprofit … [more]