If you’ve worked in marketing and PR recently, then you have surely heard of David Meerman Scott’s, The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly.

Scott’s nontraditional approach to marketing and [more]

Amy Chua’s book, Battle Hymn of the Tiger Mother, has been soundly and widely critiqued in many circles for her harsh approach to parenting. In Chua’s idealized mind, her efforts to make her children wildly successful in music and academics are driven by her love for them, desire to prove herself a devoted Chinese daughter, [more]

I heard Robert Eggers speak a couple of years ago at a nonprofit event and loved his dynamic perspective on the nonprofit sector and call to re-think how we do business. Eggers founded D.C. Central Kitchen and rebuilt the national capital chapter of the United Way following a major scandal.

In Begging for Change: The Dollars and Sense of [more]

Branding may be a buzzword flung about in nonprofit board rooms, but many fail to realize that it goes far deeper than a snazzy logo or lockstep devotion to a style guide. Rather, a brand is a living and breathing expression of an organization’s mission, identity and heart. If this all sounds like mumbo-jumbo to you, don’t worry, because [more]

Finally – a book has come along that talks pragmatically about the demands of mommy-hood, the workplace, and the desire for faith – and our conflicting feelings about all of it. In Chasing Superwoman: A Working Mom’s Adventures in Life and Faith, Susan M. DiMickele talks about her life as a busy attorney and devoted [more]

If you are a professional working woman who also has children, you will know you are not alone by reading, How She Really Does It: Secrets of Successful Stay-at-Work Moms by Wendy Sachs. As a public relations professional who works with journalists, I found the interviews with Soledad O’Brien, Ann Curry and others working [more]

Whether you are one of those nonprofit organizations poised to gingerly dip its toe into the web 2.0 pool, or one that has already leapt off the high dive and plunged right in, you’ll find plenty of useful advice in Ben Rigby’s and Rock the Vote’s Mobilizing Generation2.0: A Practical Guide to Using Web 2.0 Technologies to Recruit, [more]

This practical how-to guide by consultant Heather Mansfield, offers helpful advice for nonprofit organizations seeking to maximize their online presence for engagement and support. Social Media for Social Good: A How-To Guide for Nonprofits is organized into three sections with chapters.

Part 1 – Web 1.0: The Static [more]

I originally read Rebecca Skloot’s New York Times bestseller, The Immortal Life of Henrietta Lacks for a book club, but it offers a cautionary tale for communicators and organizations. Henrietta Lacks was a poor black woman whose cells – which were taken from her without her knowledge in 1951 – became an important [more]

Nonprofits and associations seeking to better benchmark and get results from their tweeting efforts will enjoy reading Twitter for Good: Change the World One Tweet at a Time by Claire Diaz-Ortiz, who heads up social innovation and executive leadership at Twitter.

She outlines the slightly dorky, yet easy to remember T.W.E.E.T. model [more]

I love the concept behind a new ebook from Brian Solis – what if PR equaled people and relationships? I have always believed in the idea of relational media relations – that clients/organizations benefit from cultivating long-term relationships with journalists. And I think you have to take it further – and recognize [more]

If you have ever wondered why you walked out of a media interview feeling mis-quoted and wanted to do something about it, then When the Headline is You: An Insider’s Guide to Handling the Media by Jeff Ansell, is for you. This messaging guide helps public relations professionals and the people they help understand how to talk about [more]

Today’s career women and working mothers can find support and inspiration n the pages of the Bible, says author Susan DiMickele in Working Women of the Bible: Timeless Mentors for Modern Women. She profiles several women in the Old and New Testaments who worked and often had families too. DiMickele draws from their ancient lives [more]

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