Magazine Writing: Crisis PR

Monday, March 31, 2014

Ami Neiberger-Miller wrote this article offering tips for rescue mission staff on coping with public relations during a crisis. She interviewed staff from the Portland Rescue Mission in Oregon and City Rescue Mission in Oklahoma City. The article reminded readers to keep media lists up to date, know their core messages and best targets [more]

In this cover story for Rescue magazine, Ami Neiberger-Miller profiled Sue Papillon, an Ivy League college graduate who struggled with alcoholism for three decades, saw her life hit rock bottom and became homeless, and then found her way to sobriety with the help of a rescue mission. She ultimately went to law school. The magazine is [more]

Saying thank you to donors is an important part of fundraising.  In this magazine article I put together for InSite magazine with Martha Krienke, we offer 11 ways to say thank you to your donors.  It’s important to customize the “thank you” to the donor. Several ideas from field staff are offered. I interviewed [more]

In this article, “Going Green: How Rescue Missions Are Creating Healthier Environments for the People They Serve, Saving Money, & Aiding the Planet,” Ami Neiberger-Miller writes about how these organizations that help the homeless are transforming their work through environmental stewardship. She interviewed [more]

In “Cleanse Your Mind,” Ami Neiberger-Miller explores how yoga can relieve stress and improve health. Because Loudoun magazine is a regional publication, she interviewed yoga practitioners in the area. Clip available by request. [more]

Ami Neiberger-Miller wrote a great magazine article on how Christian ministries can serve diverse populations for InSite magazine, published by the Christian Camp and Conference Association in its January/February 2011 issue. She interviewed Ken Bontrager with Camp Deerpark in New York, Jay Curtis with Riverwoods Christian Center, [more]

This magazine article by Ami Neiberger-Miller discussed how an afterschool tutoring program in a rescue mission is helping homeless children get up to grade level and be successful academically. The article was published in Rescue magazine, which is produced by the Association of Gospel Rescue Missions. Clip available by request. [more]

In this article, Ami Neiberger-Miller offers tips to help writers work collaboratively with public relations professionals. In a follow-up letter to the editor published in the next issue, one reader wrote: “Thank you for the article….I realize that writers must work with PR professionals to be successful. We all have [more]

Written for InSite magazine, this article discusses preventing child exploitation within faith-based settings. “No More Tears” offers tips from the National Center for Missing & Exploited Children (NCMEC) while also talking with camp and conference center staff about ways to prevent child abuse within a faith-based  [more]

Ami Neiberger-Miller enjoyed writing this cover story article on revolutionizing food service at Forest Home Ministries for the Christian Camp & Conference Association’s InSite magazine  in its March/April 2008 edition. Listening to guests and improving quality of the dining experience and food served, helped the [more]

In this magazine article, Ami Neiberger-Miller discusses social media engagement for rural telecommunications providers. She interviewed a number of rural telecommunications communicators about their efforts to implement social media to communicate with customers and the public. The article was published in the May/June 2010 [more]

Ami Neiberger-Miller interviewed Joe White of Kanakuk Camps about his approach to leadership development and staff training, in this article for InSite magazine, which is published by the Christian Camp & Conference Association. The camp ministry touches more than 15,000 young people annually. Read the article. [more]

Why do some nonprofit organizations grow and thrive, while others struggle and fade away?

My new article, “Why Do Some Camps THRIVE While Others Fade Away?” explores this topic from the perspective of Christian camp and conference centers, who are grappling with how to balance philanthropy, ministry and business [more]

Ami Neiberger-Miller enjoyed writing a story for the Christian Camp & Conference Association’s InSite magazine on social media and how to better engage and connect with audiences online. She interviewed Justin Brackett (Abiah, a Christian brand strategy and development firm),  Matt McCormick (Forrest Home Christian [more]

Media pitching and on-site event support can be challenging due to the subject matter. In October 2014, Steppingstone LLC’s Ami Neiberger-Miller provided media relations support and on-site management for the TAPS National Military Suicide Survivor Seminar. This annual event brings together for care and healing hundreds [more]

In a moderated panel discussion in 2010 at a conference organized by the Coalition for Iraq & Afghanistan Veterans  (CIAV), Steppingstone LLC’s Ami Neiberger-Miller appeared with some of the top reporters covering military, veteran and survivor issues. Attendees learned how to build relationships with reporters, [more]

This incredible and beautifully written story about teens coping with the death of a loved one who served in the military was featured on the CNN.com home page when it published. Steppingstone LLC’s Ami Neiberger-Miller had several conversations with author Chelsea J. Carter in advance of the TAPS National Good Grief Camp [more]

During the TAPS National Military Survivor Seminar & Good Grief Camp in 2014, Ami Neiberger-Miller worked with a number of reporters doing stories about this nonprofit organization’s programs assisting families of fallen military troops.

Ami had sent the station a news release and called the assignment desk to pitch [more]

In December 2008, the National Veterans Legal Services Program (NVLSP) filed a class action lawsuit, Sabo v. United States, on behalf of seven veterans from the U.S. Army, U.S. Navy, U.S. Marine Corps, and U.S. Air Force. The seven veterans were discharged from military service as a result of a finding by a Physical Evaluation Board [more]

Have I ever gotten an interview for a client by pitching a journalist cold through Twitter? Yes. Here’s the story:

When the Chronicle of Philanthropy posted it was looking for charities who had done work around 9/11 for an upcoming anniversary piece, I knew one of my ongoing clients would fit the bill.

But I couldn’t direct [more]

Understanding the experiences of military children over the last decade plus of war in Iraq and Afghanistan requires tremendous understanding. Steppingstone LLC’s Ami Neiberger-Miller worked with WAMU reporter Kavitha Cardoza on the “Breaking Ground” radio documentary about military children.

Cardoza [more]

In this December 2007 article for PRSA’s Tactics, Ami Neiberger-Miller reflects on what it was like to manage media attention focused on her grieving family after her 22-year-old brother was killed in action while serving with the U.S. military in Iraq.

She says: “When I look back at the clips and photos from those first [more]

The National Center for Missing & Exploited Children (NCMEC) is well-known for its work in missing child cases, but in 2003, many did not realize it also supported services to assist survivors of child sexual exploitation.

One in five girls and one in ten boys will be sexually victimized before reaching adulthood. With the [more]

When a new Army public service announcement aired during pre-game coverage for the Superbowl in 2014, it drew America’s attention to the thousands of military families who have lost a loved one in military service to America. To expand on that attention, TAPS launched the #TAPSHonors campaign on Super Bowl Sunday, inviting surviving [more]

I encouraged a nonprofit organization client to start a blog a few years ago because their website voice did not match their functional reality. In person, on the phone, and at events, the organization projected an image that was touchy-feely, compassionate, informal, accepting and embracing for the people it was trying to help, [more]

Top

Pin It on Pinterest