Sometimes the most effective voices for an organization, are the people who have had their lives changed by it. If they’ve been through a lot and want to help the organization, they still need to consider carefully the impact that news coverage can have on their lives and careers.
This is certainly true for treatment court graduates … [more]
In 2018, we pitched a story to Exceptional Parent magazine, a publication for parents of children coping with special needs, suggesting a story with tips about how to select a school for your child. This was an excellent target publication for our client, the Episcopal Center for Children, as they worked with children coping with special … [more]
When the Memorial Day Flowers Foundation needed to recruit additional volunteers in less than two weeks to place more than 225,000 flowers to honor fallen military troops at Arlington National Cemetery over Memorial Day Weekend, we designed a media outreach strategy to help. Given the event fell on what is traditionally considered … [more]
Stories of those who have experienced some of life’s worst moments can inspire us and help others coping with addiction disorders seek treatment and recovery – these stories can offer tremendous hope. At the same time, those seeking to advocate publicly and share their journeys with others need to think through privacy … [more]
On February 14, 2018, the nation was shocked when a gunman opened fire at Marjory Stoneman Douglas High School in Parkland, Florida, killing seventeen students and staff members and injuring seventeen others.
Only 3 days after the shooting that shocked the nation, Steppingstone LLC got a call from a group called Teens for Gun Reform, … [more]
Drawing on her media relations experience and a series of roundtables with a group of treatment court graduates, Ami Neiberger-Miller assembled a guide, “Sharing Your Treatment Court Story: A Guide to Help You Prepare.” Published by the National Association of Drug Court Professionals (NADCP), the guide offers … [more]
Increasingly, ministries are starting new ministries and programs serving families and people experiencing homelessness who live in rural areas. Rural homelessness is often a hidden problem – overlooked by national counts that assess the situation – and less visible than in urban areas. This article for Rescue magazine’s … [more]
Getting coverage at a trade show can be a daunting task for any professional association. After all, you might be competing with a myriad of events, announcements, and excitement. But here’s some ways we’ve been successful in positioning a trade association for successful coverage for the last three years at the most … [more]
In the September/October 2015 issue of Rescue magazine, Ami Neiberger-Miller wrote a cover story on hunger in America.
One in six Americans do not get enough to eat. The story profiled who is hungry. how they cope with hunger, the impact of hunger on children, and the effects of hunger on everyone. A sidebar discussed which states are the … [more]
Published by Rescue Magazine in its September/October 2016 edition, Ami profiled the peer mentoring program offered by the Rescue Mission of Utica.
For the story, “Somebody to Lean On,” she interviewed three mentors who are on call responders who go to area emergency rooms when someone is admitted to the emergency room … [more]
We conducted an in-person media relations training for an association client that sought to better understand how to work with the media and suggest ideas for story coverage.
As part of the training, participants:Understood who the media are, their deadlines, and working environments. Learned how to write a press release. Discussed … [more]
We assisted a U.S. government agency with a twitter chat to promote applications for an arts fellowship overseas. The chat was conducted in cooperation by our client and the National Endowment for the Arts.
A script drafted in advance helped guide the chat discussion. The script kept information flowing and there were no odd lulls. With … [more]
This brochure was created for the Episcopal Center for Children to help explain the nonprofit organization’s services and programs for children coping with emotional challenges.
The brochure is used to market the Center’s programs to a variety of audiences, including parents, placing school district officials, … [more]
The Efficient Products Warehouse website is designed to sell products to a targeted niche audience that tends to buy in quantity. And as Salesforce expounds, the customer segregation to target a specific category of customers was done a long time prior to that. However, the interface values business first, helping customers make … [more]
Ami Neiberger-Miller really enjoyed working with the National Veterans Legal Services Program to put together a discussion panel on May 27, 2015 called “Women Writing About War: Four Authors Join Judy Woodruff.”
Panel ParticipantsGayle Tzemach Lemmon – author of the New York Times bestseller Ashley’s … [more]
This moving story interviewed children of fallen service members for a Memorial Day weekend piece in 2012 featured on CNN’s Anderson Cooper 360. Steppingstone LLC’s Ami Neiberger-Miller worked with the producers on a concept for the story and then she worked with TAPS staff to locate children who would be comfortable … [more]
The printed 24-page annual report for the National Veterans Legal Services Program (NVLSP) provides an overview of a nonprofit organization’s accomplishments and finances in a year.
The presentation has a linear flow to it and the design is inviting. We utilized imagery and messaging that leads the viewer to want to turn the pages … [more]
When the University of Florida’s program in agricultural safety needed help designing a curriculum and training materials for a public safety program, it turned to Steppingstone LLC for help.
Researchers and educators knew that people were more likely to leave flood-prone and dangerous areas when advised to evacuate during … [more]
Situation: In early 2005, the 4-H Cooperative Curriculum System was facing a crisis. A design team had fallen more than a year behind schedule, and they now needed to produce a new service learning curriculum for teens in only five months. Orders for the finished books were already in-hand from all over the country, and there were no other … [more]
Situation: In 2003, the 4-H Cooperative Curriculum System was facing a crisis. A curriculum design team had fallen more than a year behind schedule after a key leader was no longer able to lead the project. The 4-H horse education series was woefully out of date, and facing a sunset deadline on its endorsements and certifications that … [more]