Getting coverage at a trade show can be a daunting task for any professional association. After all, you might be competing with a myriad of events, announcements, and excitement. But here’s some ways we’ve been successful in positioning a trade association for successful coverage for the last three years at the most … [more]
In the September/October 2015 issue of Rescue Magazine, Ami wrote the cover story on hunger in America.
One in six Americans do not get enough to eat. The story profiled who is hungry. how they cope with hunger, the impact of hunger on children, and the effects of hunger on everyone. A sidebar discussed which states are the hungriest.
A number … [more]
Published by Rescue Magazine in its September/October 2016 edition, Ami profiled the peer mentoring program offered by the Rescue Mission of Utica.
For the story, “Somebody to Lean On,” she interviewed three mentors who are on call responders who go to area emergency rooms when someone is admitted to the emergency room … [more]
We conducted an in-person media relations training for an association client that sought to better understand how to work with the media and suggest ideas for story coverage.
As part of the training, participants:Understood who the media are, their deadlines, and working environments. Learned how to write a press release. Discussed … [more]
We assisted a U.S. government agency with a twitter chat to promote applications for an arts fellowship overseas. The chat was conducted in cooperation by our client and the National Endowment for the Arts.
A script drafted in advance helped guide the chat discussion. The script kept information flowing and there were no odd lulls. With … [more]
This brochure was created for the Episcopal Center for Children to help explain the nonprofit organization’s services and programs for children coping with emotional challenges.
The brochure is used to market the Center’s programs to a variety of audiences, including parents, placing school district officials, … [more]
Helping people eat well and spend less is the point of this infographic, which is structured like a board game. It was created on behalf of the Society for Public Health Education (SOPHE). The infographic was created for distribution in February 2016 for National Nutrition Month by a group of organizations participating in a federal … [more]
The Efficient Products Warehouse website is designed to sell products to a targeted niche audience that tends to buy in quantity. The interface values business first, helping customers make purchases quickly, with less emphasis having to be placed on explaining the products or their worth.
For the design, we used business like typography … [more]
Ami Neiberger-Miller really enjoyed working with the National Veterans Legal Services Program to put together a discussion panel on May 27, 2015 called “Women Writing About War: Four Authors Join Judy Woodruff.”
Panel ParticipantsGayle Tzemach Lemmon – author of the New York Times bestseller Ashley’s … [more]
This moving story interviewed children of fallen service members for a Memorial Day weekend piece in 2012 featured on CNN’s Anderson Cooper 360. Steppingstone LLC’s Ami Neiberger-Miller worked with the producers on a concept for the story and then she worked with TAPS staff to locate children who would be comfortable … [more]
The printed 24-page annual report for the National Veterans Legal Services Program (NVLSP) provides an overview of a nonprofit organization’s accomplishments and finances in a year.
The presentation has a linear flow to it and the design is inviting. We utilized imagery and messaging that leads the viewer to want to turn the pages … [more]
When the University of Florida’s program in agricultural safety needed help designing a curriculum and training materials for a public safety program, it turned to Steppingstone LLC for help.
Researchers and educators knew that people were more likely to leave flood-prone and dangerous areas when advised to evacuate during … [more]
Situation: In early 2005, the 4-H Cooperative Curriculum System was facing a crisis. A design team had fallen more than a year behind schedule, and they now needed to produce a new service learning curriculum for teens in only five months. Orders for the finished books were already in-hand from all over the country, and there were no other … [more]
Situation: In 2003, the 4-H Cooperative Curriculum System was facing a crisis. A curriculum design team had fallen more than a year behind schedule after a key leader was no longer able to lead the project. The 4-H horse education series was woefully out of date, and facing a sunset deadline on its endorsements and certifications that … [more]
For several years, Ami Neiberger-Miller has worked to support the Congressional Breakfast organized by the National Center for Missing & Exploited Children (NCMEC). The event honors law enforcement for their work in finding missing children and rescuing children from child exploitation. It also recognizes an extraordinary … [more]
Ami Neiberger-Miller published an academic essay in an anthology, Resisting the Holocaust, edited by Ruby Rohrlich, a well-known historian and early feminist. The essay was titled, “An Uncommon Bond of Friendship: Family and Survival in Auschwitz.” In the essay, she discussed how Jewish inmates at Auschwitz would … [more]
Steppingstone LLC’s Ami Neiberger-Miller played a key role in creating Peace Through People: 50 Years of Global Citizenship, a 250-page book that was published in 2006 by Butler Books. This book was created to celebrate the 50th anniversary of the sister city movement in 2006 and debuted in July 2006 at the annual conference … [more]
Media Follow-Up & Key Partnerships Take an Ad Council PSA Campaign to #1
Situation: One in seven children is sexually solicited online, and the majority of these solicitations go to teen girls. Yet parents don’t know how to talk with teens about this important issue. In 2004, the National Center for Missing & Exploited Children … [more]
Member association organizations want to know how their members engage and want to be communicated with. But assessing what works requires a holistic approach that examines both staff perspectives on what works and what members really think and do. Steppingstone LLC undertook a communications audit to help NAFSA: Association for … [more]
Professional association Epsilon Sigma Phi (ESP) contacted Steppingstone LLC for assistance with a logo re-design. The association had a logo that had served it for many years, but they felt the logo was dated and needed an update. The association was also seeking to appeal to new and younger members entering the cooperative extension … [more]
Epsilon Sigma Phi (ESP) hired Steppingstone LLC to design a contemporary easy-to-update website, that could help the professional association, connect with its members throughout the country. The site needed to include sections for various committees, an event calendar, annual meeting information, awards information and much … [more]
Sister Cities International is a nonprofit member organization focused on building peace and global understanding by linking communities in the United States with communities abroad. The organization needed a brochure that could be utilized for multiple purposes, including fundraising, membership recruitment, and awareness. … [more]
Helping families cope with the media spotlight after a personal tragedy can be difficult. In this article for the Forum Quarterly, Ami Neiberger-Miller discusses the challenges she has encountered in supporting families of fallen troops through TAPS and offers tips to help bereavement professionals and others assisting those who … [more]