When the owners of Hysteria Brewing announced that they were planning to make a tribute beer to their favorite Baltimore Ravens football player and posted a picture of the beer label and packaging showing a likeness of his jersey, it only took 2 days for the National Football League to send a cease and desist letter warning the brewery … [more]
One of the best (and free) tools for connecting with journalists who are seeking sources is HARO (Help a Reporter Out). Originally begun as an enewsletter by Peter Shankman, more than 800,00 subscribers get 3 HARO emails per day listing topics journalists are seeking sources for. Major national media outlets, including Fox News, … [more]
In the last decade, public relations professionals have become accustomed to giving clients advice about text messaging for fundraising campaigns and customer relations. A 2008 text messaging campaign conducted by the United Way raised less than $10,000, and just a few years later, the American Red Cross raised $32 million for … [more]
The way a story is told within the recovery community – in the context of support groups and AA meetings – is very different from the way a story should be told in the public eye. In this session at RISE19, organized by the National Association of Drug Court Professionals (NADCP), Ami Neiberger-Miller talked with treatment … [more]
Think associations can’t face PR problems? Think again. The mayor of the city hosting your association’s annual meeting is accused of a horrible crime and still wants to give the opening address at your conference. A program run by a member has put lives at risk and someone died. Your members openly ignore the best practices you recommend … [more]
Our work on behalf of Teens for Gun Reform supporting their White House protest after the Parkland tragedy won an award from Ragan’s PR Daily. In only 30 hours, we were able to issue a press advisory, do follow-up, and support an avalanche of media attention at the event. The resulting photos and interviews were seen worldwide. … [more]
Much of the advice in this presentation is “tried and true” but there are a couple of surprises – including the suggestion to read your copy backwards. This was presented in a roundtable discussino format for “Issues of the Day for Associations & Nonprofits” organized by the Public Relations Society … [more]
It’s every public relations professional’s worst nightmare – a press release typo becomes front page news. So how do you recover?
The Women’s March issued a news release this week attacking President Donald Trump’s new Supreme Court justice nominee, but there was one problem.
The space for the nominee’s … [more]
When you work in nonprofit public relations, you often get asked to help with pro-bono projects, where you assist a nonprofit agency free of charge. This is often a great public service, allows a public relations professional to volunteer for a cause that he or she cares about, and provides a cash-strapped nonprofit organization with … [more]
I enjoyed co-leading today a great session with Brigitte W. Johnson, APR, MSM on what does success look like for PRSA-NCC‘s 7th Annual Public Relations Issues of the Day for Nonprofits and Associations. We had some wonderful discussions about measurement and evaluation – and how it really works in the field. The … [more]
I once spent hours going back and forth with a client over a letter to the editor. They wanted it to be just right for their president and CEO to sign. They littered clean copy with jargon and industry insider language and I kept taking out all the muck, and made the message simple and on point. Finally, we reached final draft form and I was … [more]
In journalism and public relations, a news embargo or press embargo is a request that the information or news provided not be published until a certain date and time, or before certain conditions are met.
Typically, an embargo is set up by emailing a news release to reporters with “embargoed until date/time” written on the … [more]
You can have the most well-written and newsworthy press release in the world, but if you send it out on a bad day or at the wrong time, you may hurt your opportunities for news coverage. The day and time you issue a press release matter.
The key questions to consider are:When will editors and reporters reading their email be most likely … [more]
Should I go “off the record”? It’s one of the most common questions I hear from clients I assist with media relations training and support. Even just curious people who find out I work in media relations often want to know how going off the record or “speaking on background” works. What “off the record” … [more]
Media relations can be challenging, even for those working in criminal justice or law enforcement, who interact with journalists regularly and rely on them to inform the public about information. In this July 2017 presentation at the annual conference for the National Association of Drug Court Professionals (NADCP), Ami Neiberger-Miller … [more]
As a media relations expert, I am routinely asked how to craft pitching angles or get a story placed with a blog, publication or broadcast outlet. Of course, if you have news – something that is timely, breaking, uniquely interesting, or of great public value – you can often achieve coverage and placement. But what about when … [more]
PR pros who count on Google News to help them track the latest information about their clients got a rude awakening a few days ago when Google rolled out a “new look” for its news zone.
With the help of a little caffeine to dispel my morning fog, I sat down to examine the rollout. Yes, the layout is cleaner, and the card format … [more]
Ami Neiberger-Miller (@AmazingPRMaven) had a great time talking about “Best Practices in Using Twitter for Associations” at the Association Media & Publishing annual 2017 conference (#AMP17). Her co-presenter, Mark Newman of the Endocrine Society, talked about how he has used Twitter (@Endocrine_News) to … [more]
Even established and well-seasoned authors need a personal platform to promote their work. This presentation talks about what goes into an author’s platform and how to build one. It offers seven tips to help authors get started on building a personal brand.
Tip #1: Start with believing in yourself.
Tip #2: Decide what your online … [more]
Steppingstone LLC’s Ami Neiberger-Miller will be speaking at Writers Project Runway III on Saturday, April 1 in Leesburg, Virginia. She is presenting: “Your Author Voice: Building a Platform.”
Learn how to build a platform so your voice as an author is noticed and heard. Traditional publishers today increasingly … [more]