Intuition and strategy play big roles in media relations. There are times that you need to listen to your gut, and times when you just have to execute. But it can be easy to make a mistake, even while executing an awesome strategy. The last thing you want to do is introduce a problem that could have been avoided. Here are six common media … [more]
The hashtag #NGOFacts encourages nonprofit organizations and charities to increase awareness by sharing interesting statistics, facts and success stories about global development. The campaign was featured by The Guardian, which has a global development professionals area online. This is a great opportunity to share your … [more]
The annual PR PowerLines survey of journalists was published in January 2015, and the results offer tips on getting your news release read (and used) by journalists, that can assist small business owners, nonprofit workers or association professionals.
Tip #1 – Send press releases to journalists via email. Email distribution … [more]
This presentation offers tips for journalists on covering trauma and working with survivors of trauma. The presentation was delivered at Columbia University in New York by Ami Neiberger-Miller while she was working for the Tragedy Assistance Program for Survivors (TAPS).
Journalists: Covering Traumatic Events with Sensitivity … [more]
Infographics have been the rage for a few years, and we have shepherded clients through the process of creating and distributing infographics. But what does it really take to make a great infographic that resonates with the people you want to talk to?
Tip #1: Story is paramount. Infographics are great for telling stories and illustrating … [more]
Is your website mobile-friendly? It needs to be. On April 21, 2015, Google changed its search algorithm to make mobile-friendliness a ranking signal for search results. Google also recently announced that more Google searches take place on mobile devices than on computers in 10 countries including the United States and Japan. If you … [more]
Nonprofit organizations can now register .NGO and .ONG domain names – and even better – they can also get the support of an online community to help them build awareness for, raise funds, and generate support for their missions.
This can be a great way to add another domain name to point to your existing website, or to pick up … [more]
Are your blog posts dull? Do you want to improve readability and interaction on your blog? Blogging can be a great way to generate new content and share information about your small business, nonprofit or association. But what elements do you need to make your blog posts successful? Here’s a checklist to help:
Create a captivating … [more]
Writing a press release may seem like a chore, but it’s really a great tool to use to share information about your organization, association or company. But it’s important to be succinct and clear – journalists spend on average, less than one minute reviewing your press release before hitting the delete button or deciding to get … [more]
Crowd101.com featured our Ami Neiberger-Miller as part of a roundup of advice from 33 experts discussing fundraising and crowdraising. She shared:
“Don’t just ask for funding. Rather, explain why you need funding. Share a real story that shows people who would be impacted and problems that would be fixed. Use pictures, data … [more]
Just last week, another working mom friend and I were talking about how stressed out she is by frequent travel overseas and how she hopes to transition into a job that lets her be closer to her kids more often. Thankfully, I don’t travel a lot and unlike my friend, I don’t travel internationally for work on a regular basis. But … [more]
Note from Ami: As an independent public relations practitioner who wants to keep costs down, I work in a spacious home office in a historic home. My desk overlooks a window and I think these contributed tips are helpful for anyone trying to be productive at home. Yes, you can work from anywhere now thanks to technology, but having the right … [more]
Building relationships with journalists is key to nurturing stories and managing your organization or company’s reputation in the news media. Twitter offers some great ways to nurture relationships with reporters and improve your visibility and understanding of what they are covering and how they work. Pitching a journalist … [more]
The 2014 DoGooder Awards recognize the creative and effective use of nonprofit video in promoting social good. Now in its 8th year, the DoGooder Awards program is dedicated to giving cause advocates that use video a place for their work to shine. If you have invested time in creating a video about your favorite cause or nonprofit organization, … [more]
Independent Sector today announced the release of the 2015 edition of the Principles for Good Governance and Ethical Practice, a set of 33 principles broadly accepted by many nonprofit and philanthropic organizations as a guide for charities’ and foundations’ self-governance.
The 2015 edition of the Principles contains … [more]
I once had a client with a very localized story in the DC area say to me – maybe you can get Christiane Amanpour to cover it! It was not likely at the time, given that Amanpour was across the world and very focused on reporting in conflict zones.
But Amanpour’s influence as America’s most well-known foreign correspondent … [more]
Wow, it’s hard to believe that 2011 drew to a close for Steppingstone LLC – and we’ve been in business for more than 8 years – thriving amid a rocky and unstable economy. We’ve gotten to work on some amazing projects this year helping nonprofit organization and associations. Our celebratory blog toast … [more]
The world rejoiced in the miraculous rescue of 33 miners in Chile this week that sparked round-the-clock news coverage of the “miracle in San Jose.” While the media facilitated worldwide viewership and brought a global family together to root and pray for the miners and their safe return to the surface, there are … [more]