Ami Neiberger-Miller was recently interviewed by Mint.com for a story offering social media advice for small businesses, nonprofits and associations. Ami began the interview by pointing out how strategy and goals need to guide the tactics you select, saying:

I find that many clients struggle with strategy; they know they need a website [more]

Is your website mobile-friendly? It needs to be. On April 21, 2015, Google changed its search algorithm to make mobile-friendliness a ranking signal for search results. Google also recently announced that more Google searches take place on mobile devices than on computers in 10 countries including the United States and Japan. If you [more]

Nonprofit organizations can now register .NGO and .ONG domain names – and even better – they can also get the support of an online community to help them build awareness for, raise funds, and generate support for their missions.

This can be a great way to add another domain name to point to your existing website, or to pick up [more]

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Are your blog posts dull? Do you want to improve readability and interaction on your blog? Blogging can be a great way to generate new content and share information about your small business, nonprofit or association. But what elements do you need to make your blog posts successful?  Here’s a checklist to help:

Create a captivating [more]

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Writing a press release may seem like a chore, but it’s really a great tool to use to share information about your organization, association or company. But it’s important to be succinct and clear – journalists spend on average, less than one minute reviewing your press release before hitting the delete button or deciding to get [more]

Crowd101.com featured our Ami Neiberger-Miller as part of a roundup of advice from 33 experts discussing fundraising and crowdraising. She shared:

“Don’t just ask for funding. Rather, explain why you need funding. Share a real story that shows people who would be impacted and problems that would be fixed.  Use pictures, data [more]

Just last week, another working mom friend and I were talking about how stressed out she is by frequent travel overseas and how she hopes to transition into a job that lets her be closer to her kids more often. Thankfully, I don’t travel a lot and unlike my friend, I don’t travel internationally for work on a regular basis. But  [more]

Note from Ami: As an independent public relations practitioner who wants to keep costs down, I work in a spacious home office in a historic home. My desk overlooks a window and I think these contributed tips are helpful for anyone trying to be productive at home. Yes, you can work from anywhere now thanks to technology, but having the right [more]

Three out of four journalists say they are feeling more pressure to think about how a story could potentially be shared on social media, says a new survey by Muckrack and Edelman of 251 journalists in late 2014. This means the stakes are going up for everyone who hopes to see a story in print, on the air, in the sound waves or online. We have [more]

The 2015 Nonprofit Employment Practices Survey was released today, and it has some good news for a sector recovering from the Great Recession. The nonprofit sector  is poised to add even more jobs in 2015 and grow its 10.7 million workforce. In fact, a larger percentage of nonprofit organizations plan to hire employees in 2015 than [more]

Building relationships with journalists is key to nurturing stories and managing your organization or company’s reputation in the news media. Twitter offers some great ways to nurture relationships with reporters and improve your visibility and understanding of what they are covering and how they work. Pitching a journalist [more]

The 2014 DoGooder Awards recognize the creative and effective use of nonprofit video in promoting social good. Now in its 8th year, the DoGooder Awards program is dedicated to giving cause advocates that use video a place for their work to shine. If you have invested time in creating a video about your favorite cause or nonprofit organization, [more]

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Independent Sector today announced the release of the 2015 edition of the Principles for Good Governance and Ethical Practice, a set of 33 principles broadly accepted by many nonprofit and philanthropic organizations as a guide for charities’ and foundations’ self-governance.

The 2015 edition of the Principles contains [more]

I once  had a client with a very localized story in the DC area say to me – maybe you can get Christiane Amanpour to cover it! It was not likely at the time, given that Amanpour was across the world and very focused on reporting in conflict zones.

But Amanpour’s influence as America’s most well-known foreign correspondent [more]

Wow, it’s hard to believe that 2011 drew to a close for Steppingstone LLC – and we’ve been in business for more than 8 years – thriving amid a rocky and unstable economy. We’ve gotten to work on some amazing projects this year helping nonprofit organization and associations. Our celebratory blog toast [more]

The world rejoiced in the miraculous rescue of 33 miners in Chile this week that sparked round-the-clock news coverage of the “miracle in San Jose.” While the media facilitated worldwide viewership and brought a global family together to root and pray for the miners and their safe return to the surface, there are [more]

If you use a twitter manager like Hootsuite for your personal and work-related twitter accounts, then you know how easy it can be to accidentally blast a personal tweet onto a personal account. So when it happens – how do you recover? The American Red Cross shows that a little humor and grace can go a long way to mucking up the mayhem. [more]

From August to October of 2011, CraigConnects analyzed the top 5 nonprofits in the following categories (based on total expenses provided by Charity Navigator) and how frequently they post and are talked about on Facebook and Twitter:

Animal Children Cultural Disaster Relief Environment Health Veterans & Military Women [more]

If you work for an association, then you’ll want to know about the EXCEL Awards. These awards honor the best publishing products created by associations. Deadline for the 2012 32nd Annual EXCEL Awards is January 27, 2012.

The program judges typically more than 1,100 association publications, including magazines, [more]

Requesting a correction to a news story is a delicate business – and it’s easy for even a well-branded and iconic nonprofit organization to make a mistake. The American Red Cross recently sent a 12-page list of corrections to ProPublica and NPR over an investigative  series highlighting serious concerns about its [more]

Have you considered using Facebook,YouTube, LinkedIn or Twitter to reach older adults as volunteers or donors for your nonprofit organization? Nonprofit managers used to dismiss using these technologies to reach out to baby boomers and adults over age 65 in favor of direct mail or other techniques. Many even pooh-poohed the idea of [more]

Working as a PR consultant to nonprofits and associations with a toddler around is definitely exciting. This is an age of exploration for a child and of course, Mommy’s work is very interesting to a little one. The nature of working in the public relations field is that you can end up taking calls from the press in the evenings or [more]

Associated Press reporter Michael Biesecker’s story earlier this month about three slain National Guard troops caught some heat from online comment posters, who noted that a spouse was listed for the two males who died, but not the female soldier who died. Some alleged homophobism, as the fallen female soldier left behind a wife. [more]

Some of my nonprofit clients were pitched for documentaries hosted by Hugh Downs and produced by Vision Media of Boca Raton, Fla., in exchange for a $20,000+ fee. The pitch smacks of advertorial, and while the production company is happy to promise viewing on “public television,” the reality is that few stations, [more]

Imagine you are the well-compensated (I can hear my nonprofit readers chuckling now) executive director of a taxpayer-funded nonprofit agency that oversees a 15 acre public park. A newspaper reporter emails you and requests to know your salary. Instead of responding before the reporter’s deadline, you email a public relations [more]
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