In journalism and public relations, a news embargo or press embargo is a request that the information or news provided not be published until a certain date and time, or before certain conditions are met.

Typically, an embargo is set up by emailing a news release to reporters with “embargoed until date/time” written on the [more]

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You can have the most well-written and newsworthy press release in the world, but if you send it out on a bad day or at the wrong time, you may hurt your opportunities for news coverage. The day and time you issue a press release matter.

The key questions to consider are:

When will editors and reporters reading their email be most likely [more]
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Should I go “off the record”? It’s one of the most common questions I hear from clients I assist with media relations training and support. Even just curious people who find out I work in media relations often want to know how going off the record or “speaking on background” works. What “off the record” [more]

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Media relations can be challenging, even for those working in criminal justice or law enforcement, who interact with journalists regularly and rely on them to inform the public about information. In this July 2017 presentation at the annual conference for the National Association of Drug Court Professionals (NADCP), Ami Neiberger-Miller [more]

As a media relations expert, I am routinely asked how to craft pitching angles or get a story placed with a blog, publication or broadcast outlet. Of course, if you have news – something that is timely, breaking, uniquely interesting, or of great public value – you can often achieve coverage and placement. But what about when [more]

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PR pros who count on Google News to help them track the latest information about their clients got a rude awakening a few days ago when Google rolled out a “new look” for its news zone.

With the help of a little caffeine to dispel my morning fog, I sat down to examine the rollout. Yes, the layout is cleaner, and the card format [more]

Ami Neiberger-Miller (@AmazingPRMaven) had a great time talking about “Best Practices in Using Twitter for Associations” at the Association Media & Publishing annual 2017 conference (#AMP17). Her co-presenter, Mark Newman of the Endocrine Society, talked about how he has used Twitter (@Endocrine_News) to [more]

If you’re working in marketing, you’re marketing to Millennials. According to Forbes, there are 80 million Millennials in the United States, and they have about $200 billion in buying power. Connecting with them through content marketing is a must for any business or nonprofit aiming to survive in the digital age. And yet the internet [more]

Even established and well-seasoned authors need a personal platform to promote their work. This presentation talks about what goes into an author’s platform and how to build one. It offers seven tips to help authors get started on building a personal brand.

Tip #1: Start with believing in yourself.

Tip #2: Decide what your online [more]

Steppingstone LLC’s Ami Neiberger-Miller will be speaking at Writers Project Runway III on Saturday, April 1 in Leesburg, Virginia.  She is presenting: “Your Author Voice: Building a Platform.”

Learn how to build a platform so your voice as an author is noticed and heard. Traditional publishers today increasingly [more]

Twitter can be a great platform for building your influence. This presentation on Twitter basics was created in February 2017 for a group of people who were new to using social media. They wanted to be more engaged politically and wanted pointers on how to grow a Twitter following and be efficient. I talked during the discussion time about [more]

The DoGooder TV Awards honor the best work from people and organizations that are using video to create real impact for important causes. If you have made a video about your nonprofit organization or cause, this is a great opportunity to share it with the world and be recognized for your hard efforts.

There are some fun categories. There’s [more]

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In November 2016, Ami Neiberger-Miller talked about starting our business for the Independent Public Relations Alliance (I.P.R.A.) which is part of the Public Relations Society of America – National Capital Chapter. The presentation was part of “How to Start and Grow an Independent PR Practice.” She co-presented [more]

If you want to reach out to bloggers with a story idea or information from your nonprofit, association or small business, what are the best ways to reach out?

As a blogger, I get pitched regularly by people offering me content for my blog. Most pitches are awful – off-topic,  poorly written and unfamiliar with my audience.   [more]

The Washington Post recently caused a stir by inviting people to pitch the editorial board. Most editorial boards enjoy hearing from readers and appreciate input – especially if it is thoughtful and well-assembled. But most of them don’t do what the Post did and put up an online form to help you make your pitch. Before you pitch the [more]

Ever wonder what is your most engaging tweet? Or what tweets from a competitor or client are their best? There are lots of tools out there (and many are integrated into social media management platforms like Hootsuite), but if you just need to know which tweet comes out on top, MyTopTweet delivers.

It’s a simple matter to log in to [more]

Facebook recently launched Facebook for Nonprofits – a group of resources to help the many nonprofit organizations using Facebook. Organizers say the resources will help you:

Build and grow your Facebook presence Raise awareness about your cause Activate your supporters & volunteers Raise funds

We, of course, immediately [more]

A majority of nonprofit organizations are using content marketing to share their work, recruit supporters, strengthen relationships, and inspire action. The Content Marketing Institute and Blackbaud’s 2015 study found 61% of nonprofits are using content marketing.

What is content marketing? Content marketing is “a [more]

When the Colonial Williamsburg Foundation aired its first ever super Bowl ad ever in 2016, I’m sure the organization’s leadership hoped their effort would be met with widespread acclaim and praise. Instead, they faced a heap of criticism for showing a clip with the World Trade Center towers on September 11, 2001, collapsing [more]

I was an early fan of the Always #LikeAGirl campaign – finding it bold, empowering and with a worthwhile message. So much of what passes for advertising these days is dribble that sounds and looks like it oozed out of snarky teen consciousness, but this campaign targeting young people ages 16-24 stood out from the start. Here’s [more]

With support from Facebook, ActionSprout is helping nonprofits try out and use Facebook ads for free this holiday giving season.

Registered US 501(c)3 organizations can apply by November 15, 2015 to get access to up to $1,500 in ad credits to use from December through February. With the support of Facebook, ActionSprout is giving [more]

The Association of Fundraising Professionals released its annual survey on fundraising effectiveness recently, and its results should make everyone in the nonprofit world sit up and pay attention.

We are not doing the right things to promote donor retention. We need connection and relationship – not warm fuzzies for a [more]

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Using social media to create events and conferences that everyone talks about, is not that hard, it just requires some planning and time. It’s about way more than just deciding on a hashtag and sticking it on a couple of PowerPoint slides. Here are a few tips to help:

Tip #1: Involve attendees at the start in formulating aspects of [more]

I’m still amazed when I get e-newsletters as attached PDFs sent via email, that arrive with a terse email and a big file. Amazed. Really. That people are spending so much time on putting content together to share – and then choosing to send it in a way that makes it hard for people to digest the content or share it. Sometimes the [more]

Intuition and strategy play big roles in media relations. There are times that you need to listen to your gut, and times when you just have to execute. But it can be easy to make a mistake, even while executing an awesome strategy. The last thing you want to do is introduce a problem that could have been avoided. Here are six common media [more]

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