Impact Lab invited Steppingstone LLC’s Ami Neiberger-Miller to interview for a podcast interview with Key Elements Group LLC President and CEO Lynette Zimmerman. In the interview, she talks about messaging and working with reporters to improve coverage of suicide in the military. She also discusses her own family’s [more]

The following interview was published by Mint.com and offers some advice from Steppingstone LLC’s Ami Neiberger-Miller:

We are living in interesting times as far as the business world is concerned. The inter-connectivity of the Internet allows smaller businesses to compete with the majors with many of the same tools and resources. [more]

Writing an effective letter to the editor can be a great way to share your reviews and inspire others to take action. Perhaps there’s an issue in your community news or in the national news that you want to comment on. Maybe you are upset about something happening in your community or want to draw attention to a problem. Or maybe [more]

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According to the Corporation for National Community Service, just over a quarter (25.3%) of Americans volunteer. That’s 62.8 million volunteers!  On average, each person volunteers 32.1 volunteer hours per person, per year, which comes to 7.9 billion hours of service, the equivalent of $184 billion.

Religious activities [more]

Your logo represents your company visually.  It’s an identifier, not a mini-seller you are sticking on everything. A visually strong logo should identify at a glance your company, association, or organization. Your logo is an important part of your brand. It makes a major impact on how the public, consumers, the media and others [more]

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Do you need to hire a graphic designer to update your logo, lay out a publication or brochure, or re-design your website? Graphic designers are creative types, and that creativity is necessary for them to do a good job. A successful designer is creative, skilled and caters to your needs. Nowadays, you can go online to a variety of online [more]

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It’s important to be well-prepared for a media interview so you can convey your key message and represent yourself and your organization or business well. Some people might get nervous or feel like their old “test anxiety” from school is surging back when they are getting ready for a media interview. Others may [more]

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2020 is here, and how will you take your communications program to the next level? Let’s not talk about resolutions, let’s talk about how to make concrete plans for your communications strategy.

This process can be done with post-it notes on a big wall area, on a white board, or on your computer screen. It may take a couple of hours to [more]

You probably rely on social media to engage with supporters, volunteers, client alumni, and the community.  You may have a Facebook page, a Twitter feed, or an Instagram account. What practical steps can you take to improve your outreach and engagement?

Advance schedule posts. Facebook allows you to schedule posts for up to six months [more]

A Successful Website is a Secure One

Thursday, December 19, 2019

Imagine this. You log onto your computer or go online with your phone or tablet, and type in the URL for your nonprofit organization’s website. Instead of seeing your well-organized home page and graphics, a red backdrop and warning messages tell you that this is a potentially dangerous website. Your home page is nowhere to be found. [more]

Connect with People by Using Video

Wednesday, December 18, 2019

With the rise of smartphones and do-it-yourself quality video, how do you maximize your video reach for your nonprofit organization?

First, realize the promise that video offers for reaching people. Video content is immensely popular. Forty-five percent of people watch more than an hour of Facebook or YouTube videos a week. Nearly [more]

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Sometimes when I talk with nonprofit staff and suggest they talk with reporters about the good work they are doing, I discover that they are worried – about how reporters will view their agencies, and how they will find the time to manage “one more thing.”

You don’t need to be afraid of reporters. In any community, journalists can [more]

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You may have grown up captivated by bedtime stories as a child, but stories still hold power over us throughout our lives. Storytelling can be a powerful tool in sharing the story of your nonprofit organization with volunteers, supporters, the media, influencers and the public. But how do you put together a compelling story?

First, [more]

When the owners of Hysteria Brewing announced that they were planning to make a tribute beer to their favorite Baltimore Ravens football player and posted a picture of the beer label and packaging showing a likeness of his jersey, it only took 2 days for the National Football League to send a cease and desist letter warning the brewery [more]

One of the best (and free) tools for connecting with journalists who are seeking sources is HARO (Help a Reporter Out). Originally begun as an enewsletter by Peter Shankman, more than 800,00 subscribers get 3 HARO emails per day listing topics journalists are seeking sources for. Major national media outlets, including Fox News, [more]

In the last decade, public relations professionals have become accustomed  to giving clients advice about text messaging for fundraising campaigns and customer relations. A 2008 text messaging campaign conducted by the United Way raised less than $10,000, and just a few years later, the American Red Cross raised $32 million for [more]

The way a story is told within the recovery community – in the context of support groups and AA meetings – is very different from the way a story should be told in the public eye. In this session at RISE19, organized by the National Association of Drug Court Professionals (NADCP), Ami Neiberger-Miller talked with treatment [more]

Think associations can’t face PR problems? Think again. The mayor of the city hosting your association’s annual meeting is accused of a horrible crime and still wants to give the opening address at your conference. A program run by a member has put lives at risk and someone died. Your members openly ignore the best practices you recommend [more]

Our work on behalf of Teens for Gun Reform supporting their White House protest after the Parkland tragedy won an award from Ragan’s PR Daily. In only 30 hours, we were able to issue a press advisory, do follow-up, and support an avalanche of media attention at the event. The resulting photos and interviews were seen worldwide. [more]

Much of the advice in this presentation is “tried and true” but there are a couple of surprises – including the suggestion to read your copy backwards. This was presented in a roundtable discussino format for “Issues of the Day for Associations & Nonprofits” organized by the Public Relations Society [more]

We help clients think strategically about building connections with core audiences, and our advice often includes sharing content from within their industry, not only  information they’ve generated on their own. After all, you can’t talk about just yourself, all the time. That’s boring. You need a good mix [more]

Many nonprofit organizations have now been on social media for more than a decade. New start-up nonprofit organizations can easily set up a Facebook page, Twitter feed and Instagram account to share their work, attract donors, and engage volunteers. But what value do nonprofits really get out of social media? And how are they leveraging [more]

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It’s every public relations professional’s worst nightmare – a press release typo becomes front page news. So how do you recover?

The Women’s March issued a news release this week attacking President Donald Trump’s new Supreme Court justice nominee, but there was one problem.

The space for the nominee’s [more]

When you work in nonprofit public relations, you often get asked to help with pro-bono projects, where you assist a nonprofit agency free of charge. This is often a great public service, allows a public relations professional to volunteer for a cause that he or she cares about, and provides a cash-strapped nonprofit organization with [more]

I enjoyed co-leading today a great session with Brigitte W. Johnson, APR, MSM on what does success look like for PRSA-NCC‘s 7th Annual Public Relations Issues of the Day for Nonprofits and Associations. We had some wonderful discussions about measurement and evaluation – and how it really works in the field. The [more]

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