I once spent hours going back and forth with a client over a letter to the editor. They wanted it to be just right for their president and CEO to sign. They littered clean copy with jargon and industry insider language and I kept taking out all the muck, and made the message simple and on point. Finally, we reached final draft form and I was … [more]
In journalism and public relations, a news embargo or press embargo is a request that the information or news provided not be published until a certain date and time, or before certain conditions are met.
Typically, an embargo is set up by emailing a news release to reporters with “embargoed until date/time” written on the … [more]
You can have the most well-written and newsworthy press release in the world, but if you send it out on a bad day or at the wrong time, you may hurt your opportunities for news coverage. The day and time you issue a press release matter.
The key questions to consider are:When will editors and reporters reading their email be most likely … [more]
Should I go “off the record”? It’s one of the most common questions I hear from clients I assist with media relations training and support. Even just curious people who find out I work in media relations often want to know how going off the record or “speaking on background” works. What “off the record” … [more]
Media relations can be challenging, even for those working in criminal justice or law enforcement, who interact with journalists regularly and rely on them to inform the public about information. In this July 2017 presentation at the annual conference for the National Association of Drug Court Professionals (NADCP), Ami Neiberger-Miller … [more]
As a media relations expert, I am routinely asked how to craft pitching angles or get a story placed with a blog, publication or broadcast outlet. Of course, if you have news – something that is timely, breaking, uniquely interesting, or of great public value – you can often achieve coverage and placement. But what about when … [more]
PR pros who count on Google News to help them track the latest information about their clients got a rude awakening a few days ago when Google rolled out a “new look” for its news zone.
With the help of a little caffeine to dispel my morning fog, I sat down to examine the rollout. Yes, the layout is cleaner, and the card format … [more]
Ami Neiberger-Miller (@AmazingPRMaven) had a great time talking about “Best Practices in Using Twitter for Associations” at the Association Media & Publishing annual 2017 conference (#AMP17). Her co-presenter, Mark Newman of the Endocrine Society, talked about how he has used Twitter (@Endocrine_News) to … [more]
Even established and well-seasoned authors need a personal platform to promote their work. This presentation talks about what goes into an author’s platform and how to build one. It offers seven tips to help authors get started on building a personal brand.
Tip #1: Start with believing in yourself.
Tip #2: Decide what your online … [more]
Steppingstone LLC’s Ami Neiberger-Miller will be speaking at Writers Project Runway III on Saturday, April 1 in Leesburg, Virginia. She is presenting: “Your Author Voice: Building a Platform.”
Learn how to build a platform so your voice as an author is noticed and heard. Traditional publishers today increasingly … [more]
The DoGooder TV Awards honor the best work from people and organizations that are using video to create real impact for important causes. If you have made a video about your nonprofit organization or cause, this is a great opportunity to share it with the world and be recognized for your hard efforts.
There are some fun categories. There’s … [more]
In November 2016, Ami Neiberger-Miller talked about starting our business for the Independent Public Relations Alliance (I.P.R.A.) which is part of the Public Relations Society of America – National Capital Chapter. The presentation was part of “How to Start and Grow an Independent PR Practice.” She co-presented … [more]
If you want to reach out to bloggers with a story idea or information from your nonprofit, association or small business, what are the best ways to reach out?
As a blogger, I get pitched regularly by people offering me content for my blog. Most pitches are awful – off-topic, poorly written and unfamiliar with my audience. … [more]
The Washington Post recently caused a stir by inviting people to pitch the editorial board. Most editorial boards enjoy hearing from readers and appreciate input – especially if it is thoughtful and well-assembled. But most of them don’t do what the Post did and put up an online form to help you make your pitch. Before you pitch the … [more]
A majority of nonprofit organizations are using content marketing to share their work, recruit supporters, strengthen relationships, and inspire action. The Content Marketing Institute and Blackbaud’s 2015 study found 61% of nonprofits are using content marketing.
What is content marketing? Content marketing is “a … [more]
When the Colonial Williamsburg Foundation aired its first ever super Bowl ad ever in 2016, I’m sure the organization’s leadership hoped their effort would be met with widespread acclaim and praise. Instead, they faced a heap of criticism for showing a clip with the World Trade Center towers on September 11, 2001, collapsing … [more]
The Association of Fundraising Professionals released its annual survey on fundraising effectiveness recently, and its results should make everyone in the nonprofit world sit up and pay attention.
We are not doing the right things to promote donor retention. We need connection and relationship – not warm fuzzies for a … [more]