It’s been a tough time for those working to serve people who are experiencing homelessness or addiction. Public health measures have impacted how shelters can operate, how services are delivered and touched our lives in innumerable ways. So how do you move your media relations program forward in new ways if you are a little burned out? [more]

Crisis PR: Advice for Associations

Monday, April 12, 2021

Associations have faced big challenges over the last year with the COVID-19 pandemic, so when I was asked to repeat my popular 2019 Association Media & Publishing presentation on crisis PR, I adjusted it to talk about communicating during the pandemic.

A crisis is anything that can damage the reputation of your association—anything [more]

We are doing an intermittent survey of online press rooms, and are calling out the things we see that work that others can learn from. Today, we are looking at the American Heart Association & American Stroke Association’s comprehensive and well-stocked press room and highlighting some of its key features. The American [more]

This 16-page guide is designed to help treatment courts work more effectively with the news media. While Ami Neiberger-Miller started working with the National Association of Drug Court Professionals (NADCP) staff to write this publication well before the COVID-19 pandemic began, its advice remains relevant even in the [more]

Muckrack recently issued its 2021 State of the Media report, and there’s some key findings of interest to anyone working in media relations. The study surveyed 2,482 journalists in early 2021, so it has current information.

First, reporters are juggling A LOT. Yes, like the rest of us they are trying to work while toddlers dump [more]

It’s tougher than ever to score a great news story in today’s climate. You are competing for space in a nationally-dominated media cycle during a pandemic while newspapers are cutting staff in an effort to survive.

But it’s not impossible to pitch a great news story, even in this climate. To stand out, you need to have a great story [more]

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In a piece for Business Insider, Steppingstone LLC founder Ami Neiberger-Miller revealed the inside story on how we rebuilt our business after tragedy struck in 2007. On August 6, 2007, Ami’s brother, U.S. Army Specialist Christopher Neiberger, age 22, was killed in combat in the Iraq war. Ami and Steppingstone LLC’s [more]

Facing a PR Crisis: Tips to Help

Monday, November 30, 2020

As I write this, nonprofit clients are cancelling fundraising events and telling staff to work from home. Due to the spread of coronavirus, they’re worrying about lost donations, scrambling to keep productivity up while working from home, and concerned about the safety of their staff, volunteers, and the people they help.

While [more]

The holidays always bring out oddball stories at nonprofit organizations and if your nonprofit organization is a typical public-facing organization that serves people – you probably have a few.

There’s the phone call from the people who held a toy drive a month ago and want for you to distribute all the toys they collected two days [more]

While the lives of everyone in the United States have been dramatically impacted by COVID-19, you have an important story to tell. At a time when it’s especially critical that no one should be without shelter – you are helping keep those without shelter safe.

Every nonprofit organization today is facing communication and operational [more]

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Ami Neiberger-Miller writes a column every other month for Instigate magazine, which is published by an association called Citygate, which aids and empowers religious nonprofits assisting people dealing with homelessness and addiction. These nonprofits are often under-staffed and stressed to focus on their communications [more]

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In fall 2018, the Stepping Forward in Grief Study, a research study that developed and tested innovative, mobile and web guide-supported applications to assist grieving military families, hired us to assist with recruiting participants. The research project was led by Dr. Stephen Cozza, at the Center for the Study of Traumatic [more]

From 2008-2015, the Plus 50 Initiative helped thousands of students at more than 100 community colleges around the United States get people ages 50 and up back to work. The Initiative was organized by the American Association of Community Colleges, located in Washington, D.C. Steppingstone LLC provided communications strategy, [more]

The New York Daily News, recently announced that it is closing its iconic and bustling newsroom. Tribune Publishing said recently that The Daily News, once the largest-circulation newspaper in the country (and the storied prototype for The Daily Planet. the fictional newspaper where Clarke Kent and Lois Lane met), was permanently [more]

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If you want to improve your association’s news coverage, your association’s online press room should be an information and resource hub for journalists. An online press room should share association news clearly, provide easy-to-find contact information for journalists, and make the life of a reporter easier. As always [more]

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Stacked rocks, or cairns, like the ones in the photo above, are often used on trails to show that you are on the right path. Cairns are markers guiding you forward to the correct trail. When navigation is difficult, the cairn helps you find your way so you don’t get lost. Today, as the COVID-19 pandemic continues to decimate the U.S. [more]

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When the owner of the Grille at Rose Hill in Gaithersburg, Maryland took to Facebook to denounce a customer for complaining to the county health department that the restaurant’s staff were not wearing face masks (mandated in the county where the restaurant is located right now) and for placing customers too close together, the [more]

Pandemic Style PR is Here to Stay

Thursday, June 18, 2020

We are now months into the COVID-19 pandemic in the United States, and if you are like us, you have been juggling a lot. Overnight, some of our clients went into crisis mode. One had to lay off people right away and needed help in crafting the messaging. Another put a project on hold. One cancelled a major fundraising event and a slew of [more]

We’ve compiled the following list of resources to help nonprofit organizations, associations, and small businesses during the Coronavirus (COVID-19) pandemic.

For Nonprofit Organizations Note: Check with state and local organizations for nonprofits and foundations, as some are offering webinars and information tailored [more]

Self-care is important. Many public relations professionals I know have been scrambling for the last couple of weeks and very busy working to issue information about how their organizations or businesses are being affected by the Coronavirus pandemic. Many are now working from home and juggling family responsibilities while trying [more]

How do we communicate successfully in the Coronavirus age? We are having conversations now with clients that just a few weeks ago would have been unfathomable, due to the Coronavirus pandemic and its impact on the United States. Small businesses are coping with catastrophic financial implications and struggling to survive. Associations [more]

From 2009-2019, Steppingstone LLC assisted with the annual Benefit Reception organized by the National Veterans Legal Services Program (NVLSP). This event raised tens of thousands of dollars annually to support their work assisting veterans, while also spotlighting the valuable work of lawyers and advocates who assisted veterans [more]

Client: Society for Public Health Education (SOPHE)

Situation: SOPHE was awarded a three-year national grant by the Centers for Disease Control for a project with four other national organizations preventing chronic disease – the American Heart Association, the American Planning Association, the National WIC Association [more]

Client: Society for Public Health Education (SOPHE)

Situation: SOPHE was awarded a three-year national grant by the Centers for Disease Control for a project with four other national organizations preventing chronic disease – the American Heart Association, the American Planning Association, the National WIC Association [more]

Sometimes the most effective voices for an organization, are the people who have had their lives changed by it. If they’ve been through a lot and want to help the organization, they still need to consider carefully the impact that news coverage can have on their lives and careers.

This is certainly true for treatment court graduates [more]

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