Even established and well-seasoned authors need a personal platform to promote their work. This presentation talks about what goes into an author’s platform and how to build one. It offers seven tips to help authors get started on building a personal brand.
Tip #1: Start with believing in yourself.
Tip #2: Decide what your online … [more]
Steppingstone LLC’s Ami Neiberger-Miller will be speaking at Writers Project Runway III on Saturday, April 1 in Leesburg, Virginia. She is presenting: “Your Author Voice: Building a Platform.”
Learn how to build a platform so your voice as an author is noticed and heard. Traditional publishers today increasingly … [more]
The DoGooder TV Awards honor the best work from people and organizations that are using video to create real impact for important causes. If you have made a video about your nonprofit organization or cause, this is a great opportunity to share it with the world and be recognized for your hard efforts.
There are some fun categories. There’s … [more]
In November 2016, Ami Neiberger-Miller talked about starting our business for the Independent Public Relations Alliance (I.P.R.A.) which is part of the Public Relations Society of America – National Capital Chapter. The presentation was part of “How to Start and Grow an Independent PR Practice.” She co-presented … [more]
If you want to reach out to bloggers with a story idea or information from your nonprofit, association or small business, what are the best ways to reach out?
As a blogger, I get pitched regularly by people offering me content for my blog. Most pitches are awful – off-topic, poorly written and unfamiliar with my audience. … [more]
In the September/October 2015 issue of Rescue Magazine, Ami wrote the cover story on hunger in America.
One in six Americans do not get enough to eat. The story profiled who is hungry. how they cope with hunger, the impact of hunger on children, and the effects of hunger on everyone. A sidebar discussed which states are the hungriest.
A number … [more]
Published by Rescue Magazine in its September/October 2016 edition, Ami profiled the peer mentoring program offered by the Rescue Mission of Utica.
For the story, “Somebody to Lean On,” she interviewed three mentors who are on call responders who go to area emergency rooms when someone is admitted to the emergency room … [more]
We conducted an in-person media relations training for an association client that sought to better understand how to work with the media and suggest ideas for story coverage.
As part of the training, participants:Understood who the media are, their deadlines, and working environments. Learned how to write a press release. Discussed … [more]
We assisted a U.S. government agency with a twitter chat to promote applications for an arts fellowship overseas. The chat was conducted in cooperation by our client and the National Endowment for the Arts.
A script drafted in advance helped guide the chat discussion. The script kept information flowing and there were no odd lulls. With … [more]
This brochure was created for the Episcopal Center for Children to help explain the nonprofit organization’s services and programs for children coping with emotional challenges.
The brochure is used to market the Center’s programs to a variety of audiences, including parents, placing school district officials, … [more]
Helping people eat well and spend less is the point of this infographic, which is structured like a board game. It was created on behalf of the Society for Public Health Education (SOPHE). The infographic was created for distribution in February 2016 for National Nutrition Month by a group of organizations participating in a federal … [more]
The Washington Post recently caused a stir by inviting people to pitch the editorial board. Most editorial boards enjoy hearing from readers and appreciate input – especially if it is thoughtful and well-assembled. But most of them don’t do what the Post did and put up an online form to help you make your pitch. Before you pitch the … [more]
A majority of nonprofit organizations are using content marketing to share their work, recruit supporters, strengthen relationships, and inspire action. The Content Marketing Institute and Blackbaud’s 2015 study found 61% of nonprofits are using content marketing.
What is content marketing? Content marketing is “a … [more]
When the Colonial Williamsburg Foundation aired its first ever super Bowl ad ever in 2016, I’m sure the organization’s leadership hoped their effort would be met with widespread acclaim and praise. Instead, they faced a heap of criticism for showing a clip with the World Trade Center towers on September 11, 2001, collapsing … [more]
The Association of Fundraising Professionals released its annual survey on fundraising effectiveness recently, and its results should make everyone in the nonprofit world sit up and pay attention.
We are not doing the right things to promote donor retention. We need connection and relationship – not warm fuzzies for a … [more]
Intuition and strategy play big roles in media relations. There are times that you need to listen to your gut, and times when you just have to execute. But it can be easy to make a mistake, even while executing an awesome strategy. The last thing you want to do is introduce a problem that could have been avoided. Here are six common media … [more]