In a piece for Business Insider, Steppingstone LLC founder Ami Neiberger-Miller revealed the inside story on how we rebuilt our business after tragedy struck in 2007. On August 6, 2007, Ami’s brother, U.S. Army Specialist Christopher Neiberger, age 22, was killed in combat in the Iraq war. Ami and Steppingstone LLC’s [more]

Facing a PR Crisis: Tips to Help

Monday, November 30, 2020

Ami Neiberger-Miller writes a column every other month for Instigate magazine, which is published by an association called Citygate, which aids and empowers religious nonprofits assisting people dealing with homelessness and addiction. The tips she offers in this piece written in March for the April/May issue are helpful for [more]

Ami Neiberger-Miller writes a column every other month for Instigate magazine, which is published by an association called Citygate, which aids and empowers religious nonprofits assisting people dealing with homelessness and addiction. The tips she offers in this piece written in May for the June/July issue, could apply [more]

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Ami Neiberger-Miller writes a column every other month for Instigate magazine, which is published by an association called Citygate, which aids and empowers religious nonprofits assisting people dealing with homelessness and addiction. These nonprofits are often under-staffed and stressed to focus on their communications [more]

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In fall 2018, the Stepping Forward in Grief Study, a research study that developed and tested innovative, mobile and web guide-supported applications to assist grieving military families, hired us to assist with recruiting participants. The research project was led by Dr. Stephen Cozza, at the Center for the Study of Traumatic [more]

From 2008-2015, the Plus 50 Initiative helped thousands of students at more than 100 community colleges around the United States get people ages 50 and up back to work. The Initiative was organized by the American Association of Community Colleges, located in Washington, D.C. Steppingstone LLC provided communications strategy, [more]

The New York Daily News, recently announced that it is closing its iconic and bustling newsroom. Tribune Publishing said recently that The Daily News, once the largest-circulation newspaper in the country (and the storied prototype for The Daily Planet. the fictional newspaper where Clarke Kent and Lois Lane met), was permanently [more]

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If you want to improve your association’s news coverage, your association’s online press room should be an information and resource hub for journalists. An online press room should share association news clearly, provide easy-to-find contact information for journalists, and make the life of a reporter easier. Here’s [more]

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Stacked rocks, or cairns, like the ones in the photo above, are often used on trails to show that you are on the right path. Cairns are markers guiding you forward to the correct trail. When navigation is difficult, the cairn helps you find your way so you don’t get lost. Today, as the COVID-19 pandemic continues to decimate the U.S. [more]

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When the owner of the Grille at Rose Hill in Gaithersburg, Maryland took to Facebook to denounce a customer for complaining to the county health department that the restaurant’s staff were not wearing face masks (mandated in the county where the restaurant is located right now) and for placing customers too close together, the [more]

Pandemic Style PR is Here to Stay

Thursday, June 18, 2020

We are now months into the COVID-19 pandemic in the United States, and if you are like us, you have been juggling a lot. Overnight, some of our clients went into crisis mode. One had to lay off people right away and needed help in crafting the messaging. Another put a project on hold. One cancelled a major fundraising event and a slew of [more]

We’ve compiled the following list of resources to help nonprofit organizations, associations, and small businesses during the Coronavirus (COVID-19) pandemic.

For Nonprofit Organizations Note: Check with state and local organizations for nonprofits and foundations, as some are offering webinars and information tailored [more]

Self-care is important. Many public relations professionals I know have been scrambling for the last couple of weeks and very busy working to issue information about how their organizations or businesses are being affected by the Coronavirus pandemic. Many are now working from home and juggling family responsibilities while trying [more]

How do we communicate successfully in the Coronavirus age? We are having conversations now with clients that just a few weeks ago would have been unfathomable, due to the Coronavirus pandemic and its impact on the United States. Small businesses are coping with catastrophic financial implications and struggling to survive. Associations [more]

From 2009-2019, Steppingstone LLC assisted with the annual Benefit Reception organized by the National Veterans Legal Services Program (NVLSP). This event raised tens of thousands of dollars annually to support their work assisting veterans, while also spotlighting the valuable work of lawyers and advocates who assisted veterans [more]

Client: Society for Public Health Education (SOPHE)

Situation: SOPHE was awarded a three-year national grant by the Centers for Disease Control for a project with four other national organizations preventing chronic disease – the American Heart Association, the American Planning Association, the National WIC Association [more]

Client: Society for Public Health Education (SOPHE)

Situation: SOPHE was awarded a three-year national grant by the Centers for Disease Control for a project with four other national organizations preventing chronic disease – the American Heart Association, the American Planning Association, the National WIC Association [more]

Sometimes the most effective voices for an organization, are the people who have had their lives changed by it. If they’ve been through a lot and want to help the organization, they still need to consider carefully the impact that news coverage can have on their lives and careers.

This is certainly true for treatment court graduates [more]

Impact Lab invited Steppingstone LLC’s Ami Neiberger-Miller to interview for a podcast interview with Key Elements Group LLC President and CEO Lynette Zimmerman. In the interview, she talks about messaging and working with reporters to improve coverage of suicide in the military. She also discusses her own family’s [more]

The following interview was published by Mint.com and offers some advice from Steppingstone LLC’s Ami Neiberger-Miller:

We are living in interesting times as far as the business world is concerned. The inter-connectivity of the Internet allows smaller businesses to compete with the majors with many of the same tools and resources. [more]

In 2018, we pitched a story to Exceptional Parent magazine, a publication for parents of children coping with special needs, suggesting a story with tips about how to select a school for your child. This was an excellent target publication for our client, the Episcopal Center for Children, as they worked with children coping with special [more]

In 2019, Steppingstone LLC’s Ami Neiberger-Miller began writing a bimonthly column on public relations for Instigate Magazine, which is published by Citygate (formerly the Association of Gospel Rescue Missions). The purpose of the column was to help their members improve how they communicate with the public, and better share [more]

When the Memorial Day Flowers Foundation needed to recruit additional volunteers in less than two weeks to place more than 225,000 flowers to honor fallen military troops at Arlington National Cemetery over Memorial Day Weekend, we designed a media outreach strategy to help. Given the event fell on what is traditionally considered [more]

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Writing an effective letter to the editor can be a great way to share your reviews and inspire others to take action. Perhaps there’s an issue in your community news or in the national news that you want to comment on. Maybe you are upset about something happening in your community or want to draw attention to a problem. Or maybe [more]

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According to the Corporation for National Community Service, just over a quarter (25.3%) of Americans volunteer. That’s 62.8 million volunteers!  On average, each person volunteers 32.1 volunteer hours per person, per year, which comes to 7.9 billion hours of service, the equivalent of $184 billion.

Religious activities [more]

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