If you’re working in marketing, you’re marketing to Millennials. According to Forbes, there are 80 million Millennials in the United States, and they have about $200 billion in buying power. Connecting with them through content marketing is a must for any business or nonprofit aiming to survive in the digital age. And yet the internet [more]

Even established and well-seasoned authors need a personal platform to promote their work. This presentation talks about what goes into an author’s platform and how to build one. It offers seven tips to help authors get started on building a personal brand.

Tip #1: Start with believing in yourself.

Tip #2: Decide what your online [more]

Steppingstone LLC’s Ami Neiberger-Miller will be speaking at Writers Project Runway III on Saturday, April 1 in Leesburg, Virginia.  She is presenting: “Your Author Voice: Building a Platform.”

Learn how to build a platform so your voice as an author is noticed and heard. Traditional publishers today increasingly [more]

Twitter can be a great platform for building your influence. This presentation on Twitter basics was created in February 2017 for a group of people who were new to using social media. They wanted to be more engaged politically and wanted pointers on how to grow a Twitter following and be efficient. I talked during the discussion time about [more]

The DoGooder TV Awards honor the best work from people and organizations that are using video to create real impact for important causes. If you have made a video about your nonprofit organization or cause, this is a great opportunity to share it with the world and be recognized for your hard efforts.

There are some fun categories. There’s [more]

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In November 2016, Ami Neiberger-Miller talked about starting our business for the Independent Public Relations Alliance (I.P.R.A.) which is part of the Public Relations Society of America – National Capital Chapter. The presentation was part of “How to Start and Grow an Independent PR Practice.” She co-presented [more]

If you want to reach out to bloggers with a story idea or information from your nonprofit, association or small business, what are the best ways to reach out?

As a blogger, I get pitched regularly by people offering me content for my blog. Most pitches are awful – off-topic,  poorly written and unfamiliar with my audience.   [more]

In the September/October 2015 issue of Rescue Magazine, Ami wrote the cover story on hunger in America.

One in six Americans do not get enough to eat. The story profiled who is hungry. how they cope with hunger, the impact of hunger on children, and the effects of hunger on everyone. A sidebar discussed which states are the hungriest.

A number [more]

Magazine Writing: Peer Mentoring

Tuesday, October 11, 2016

Published by Rescue Magazine in its September/October 2016 edition, Ami profiled the peer mentoring program offered by the Rescue Mission of Utica.

For the story, “Somebody to Lean On,” she interviewed three mentors who are on call responders who go to area emergency rooms when someone is admitted to the emergency room [more]

We conducted an in-person media relations training for an association client that sought to better understand how to work with the media and suggest ideas for story coverage.

—As part of the training, participants:

Understood who the media are, their deadlines, and working environments. Learned how to write a press release. —Discussed [more]

We assisted a U.S. government agency with a twitter chat to promote applications for an arts fellowship overseas. The chat was conducted in cooperation by our client and the National Endowment for the Arts.

A script drafted in advance helped guide the chat discussion. The script kept information flowing and there were no odd lulls. With [more]

This brochure was created for the Episcopal Center for Children to help explain the nonprofit organization’s services and programs for children coping with emotional challenges.

The brochure is used to market the Center’s programs to a variety of audiences, including parents, placing school district officials, [more]

Infographic: Eat Well, Spend Less

Monday, October 10, 2016

Helping people eat well and spend less is the point of this infographic, which is structured like a board game. It was created on behalf of the Society for Public Health Education (SOPHE). The infographic was created for distribution in February 2016 for National Nutrition Month by a group of organizations participating in a federal [more]

Infographic: Just Veggin’

Sunday, October 9, 2016

Eating more fruits and vegetables is better for teen health. This infographic illustrates how to add fruits and veggies to a few favorites – hamburgers, pizza and tacos. The infographic was created for the Society for Public Health Education (SOPHE) as part of a nationwide grant to prevent chronic disease, and was distributed [more]

The Washington Post recently caused a stir by inviting people to pitch the editorial board. Most editorial boards enjoy hearing from readers and appreciate input – especially if it is thoughtful and well-assembled. But most of them don’t do what the Post did and put up an online form to help you make your pitch. Before you pitch the [more]

Ever wonder what is your most engaging tweet? Or what tweets from a competitor or client are their best? There are lots of tools out there (and many are integrated into social media management platforms like Hootsuite), but if you just need to know which tweet comes out on top, MyTopTweet delivers.

It’s a simple matter to log in to [more]

Facebook recently launched Facebook for Nonprofits – a group of resources to help the many nonprofit organizations using Facebook. Organizers say the resources will help you:

Build and grow your Facebook presence Raise awareness about your cause Activate your supporters & volunteers Raise funds

We, of course, immediately [more]

A majority of nonprofit organizations are using content marketing to share their work, recruit supporters, strengthen relationships, and inspire action. The Content Marketing Institute and Blackbaud’s 2015 study found 61% of nonprofits are using content marketing.

What is content marketing? Content marketing is “a [more]

When the Colonial Williamsburg Foundation aired its first ever super Bowl ad ever in 2016, I’m sure the organization’s leadership hoped their effort would be met with widespread acclaim and praise. Instead, they faced a heap of criticism for showing a clip with the World Trade Center towers on September 11, 2001, collapsing [more]

I was an early fan of the Always #LikeAGirl campaign – finding it bold, empowering and with a worthwhile message. So much of what passes for advertising these days is dribble that sounds and looks like it oozed out of snarky teen consciousness, but this campaign targeting young people ages 16-24 stood out from the start. Here’s [more]

With support from Facebook, ActionSprout is helping nonprofits try out and use Facebook ads for free this holiday giving season.

Registered US 501(c)3 organizations can apply by November 15, 2015 to get access to up to $1,500 in ad credits to use from December through February. With the support of Facebook, ActionSprout is giving [more]

The Association of Fundraising Professionals released its annual survey on fundraising effectiveness recently, and its results should make everyone in the nonprofit world sit up and pay attention.

We are not doing the right things to promote donor retention. We need connection and relationship – not warm fuzzies for a [more]

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Using social media to create events and conferences that everyone talks about, is not that hard, it just requires some planning and time. It’s about way more than just deciding on a hashtag and sticking it on a couple of PowerPoint slides. Here are a few tips to help:

Tip #1: Involve attendees at the start in formulating aspects of [more]

I’m still amazed when I get e-newsletters as attached PDFs sent via email, that arrive with a terse email and a big file. Amazed. Really. That people are spending so much time on putting content together to share – and then choosing to send it in a way that makes it hard for people to digest the content or share it. Sometimes the [more]

Intuition and strategy play big roles in media relations. There are times that you need to listen to your gut, and times when you just have to execute. But it can be easy to make a mistake, even while executing an awesome strategy. The last thing you want to do is introduce a problem that could have been avoided. Here are six common media [more]

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