Authenticity. Clarity. Effectiveness. Honesty. These are all things your organization needs in its communications.Our Approach
Effective communication is powerful, persuasive, and incisive – it clears the fog and gives clarity.
We deliver engaging design, concise copy, and targeted strategies to our customers. But more … [more]
Defining your brand through fonts, colors and usability standards distinguishes you from competitors and shapes your organization’s personality. We guide your conversations to help you define your brand and teach you how apply your brand through visuals, logos and templates. … [more]
Identifying story angles, building connections with journalists, and pitching your story at the right time gets you in front of the press. We can help you manage your media relations, assist in developing an outreach strategy, manage media on-site at your gala or special event, and train staff or volunteers. … [more]
Seeking to craft a social media outreach strategy, outsource your social media engagement, train your team, or embrace blogging? We have worked with a variety of organizations to help them take advantage of all social media has to offer on platforms like Facebook, Twitter and YouTube. … [more]
We are a full service communications agency. Some of our supporting services are offered exclusively for existing clients. While we do not specialize in these areas, we have in-house capabilities for event planning and management, product and model photography, video production, website monetization, customer relations … [more]
Empowering our clients to take their work to the next level of professional excellence is the goal of our coaching and training efforts. We deliver one-on-one coaching, seminars and training to improve media relations, social media, writing, and branding skills. … [more]
Sometimes the most effective voices for an organization, are the people who have had their lives changed by it. If they’ve been through a lot and want to help the organization, they still need to consider carefully the impact that news coverage can have on their lives and careers.
This is certainly true for treatment court graduates … [more]
Impact Lab invited Steppingstone LLC’s Ami Neiberger-Miller to interview for a podcast interview with Key Elements Group LLC President and CEO Lynette Zimmerman. In the interview, she talks about messaging and working with reporters to improve coverage of suicide in the military. She also discusses her own family’s … [more]
In 2018, we pitched a story to Exceptional Parent magazine, a publication for parents of children coping with special needs, suggesting a story with tips about how to select a school for your child. This was an excellent target publication for our client, the Episcopal Center for Children, as they worked with children coping with special … [more]
When the Memorial Day Flowers Foundation needed to recruit additional volunteers in less than two weeks to place more than 225,000 flowers to honor fallen military troops at Arlington National Cemetery over Memorial Day Weekend, we designed a media outreach strategy to help. Given the event fell on what is traditionally considered … [more]
Writing an effective letter to the editor can be a great way to share your reviews and inspire others to take action. Perhaps there’s an issue in your community news or in the national news that you want to comment on. Maybe you are upset about something happening in your community or want to draw attention to a problem. Or maybe … [more]
According to the Corporation for National Community Service, just over a quarter (25.3%) of Americans volunteer. That’s 62.8 million volunteers! On average, each person volunteers 32.1 volunteer hours per person, per year, which comes to 7.9 billion hours of service, the equivalent of $184 billion.
Religious activities … [more]
Your logo represents your company visually. It’s an identifier, not a mini-seller you are sticking on everything. A visually strong logo should identify at a glance your company, association, or organization. Your logo is an important part of your brand. It makes a major impact on how the public, consumers, the media and others … [more]
Do you need to hire a graphic designer to update your logo, lay out a publication or brochure, or re-design your website? Graphic designers are creative types, and that creativity is necessary for them to do a good job. A successful designer is creative, skilled and caters to your needs. Nowadays, you can go online to a variety of online … [more]
It’s important to be well-prepared for a media interview so you can convey your key message and represent yourself and your organization or business well. Some people might get nervous or feel like their old “test anxiety” from school is surging back when they are getting ready for a media interview. Others may … [more]
2020 is here, and how will you take your communications program to the next level? Let’s not talk about resolutions, let’s talk about how to make concrete plans for your communications strategy.
This process can be done with post-it notes on a big wall area, on a white board, or on your computer screen. It may take a couple of hours to … [more]
Imagine this. You log onto your computer or go online with your phone or tablet, and type in the URL for your nonprofit organization’s website. Instead of seeing your well-organized home page and graphics, a red backdrop and warning messages tell you that this is a potentially dangerous website. Your home page is nowhere to be found. … [more]
With the rise of smartphones and do-it-yourself quality video, how do you maximize your video reach for your nonprofit organization?
First, realize the promise that video offers for reaching people. Video content is immensely popular. Forty-five percent of people watch more than an hour of Facebook or YouTube videos a week. Nearly … [more]
Sometimes when I talk with nonprofit staff and suggest they talk with reporters about the good work they are doing, I discover that they are worried – about how reporters will view their agencies, and how they will find the time to manage “one more thing.”
You don’t need to be afraid of reporters. In any community, journalists can … [more]
You may have grown up captivated by bedtime stories as a child, but stories still hold power over us throughout our lives. Storytelling can be a powerful tool in sharing the story of your nonprofit organization with volunteers, supporters, the media, influencers and the public. But how do you put together a compelling story?
First, … [more]
When the owners of Hysteria Brewing announced that they were planning to make a tribute beer to their favorite Baltimore Ravens football player and posted a picture of the beer label and packaging showing a likeness of his jersey, it only took 2 days for the National Football League to send a cease and desist letter warning the brewery … [more]
One of the best (and free) tools for connecting with journalists who are seeking sources is HARO (Help a Reporter Out). Originally begun as an enewsletter by Peter Shankman, more than 800,00 subscribers get 3 HARO emails per day listing topics journalists are seeking sources for. Major national media outlets, including Fox News, … [more]
In the last decade, public relations professionals have become accustomed to giving clients advice about text messaging for fundraising campaigns and customer relations. A 2008 text messaging campaign conducted by the United Way raised less than $10,000, and just a few years later, the American Red Cross raised $32 million for … [more]
The way a story is told within the recovery community – in the context of support groups and AA meetings – is very different from the way a story should be told in the public eye. In this session at RISE19, organized by the National Association of Drug Court Professionals (NADCP), Ami Neiberger-Miller talked with treatment … [more]
Think associations can’t face PR problems? Think again. The mayor of the city hosting your association’s annual meeting is accused of a horrible crime and still wants to give the opening address at your conference. A program run by a member has put lives at risk and someone died. Your members openly ignore the best practices you recommend … [more]
Our work on behalf of Teens for Gun Reform supporting their White House protest after the Parkland tragedy won an award from Ragan’s PR Daily. In only 30 hours, we were able to issue a press advisory, do follow-up, and support an avalanche of media attention at the event. The resulting photos and interviews were seen worldwide. … [more]
Much of the advice in this presentation is “tried and true” but there are a couple of surprises – including the suggestion to read your copy backwards. This was presented in a roundtable discussino format for “Issues of the Day for Associations & Nonprofits” organized by the Public Relations Society … [more]