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Business Insider Features Ami’s Story on How to Rebuild After Tragedy

By on Wednesday, December 9, 2020

In a piece for Business Insider, Steppingstone LLC founder Ami Neiberger-Miller revealed the inside story on how we rebuilt our business after tragedy struck in 2007. On August 6, 2007, Ami’s brother, U.S. Army Specialist Christopher Neiberger, age 22, was killed in combat in the Iraq war. Ami and Steppingstone LLC’s creative director, Rick Miller, were notified of her brother’s death while on vacation at the beach with their older children, and then went to Florida to be with Ami’s family. Ami managed media relations on behalf of her family, which opted for a middle of the road approach that shared information about her brother’s life. On the day after the funeral at Arlington National Cemetery, Rick had emergency surgery on a Friday night for a hernia that doctors feared would go septic, which could be dangerous and even life-threatening. It was also their fifth wedding anniversary. How you bring back an independent practice after going through an experience like that is difficult, yet the tips Ami offers are timeless and apply to many people facing difficult circumstances or tragedies. Read the story here.

Ami Neiberger-Miller is a public relations strategist and writer. She is the founder of Steppingstone LLC, an independent PR practice near Washington, D.C. that provides public relations counsel, social media engagement, writing services, and creative design for publications and websites (contact to discuss your projectreview our portfoliosign up for our e-newsletter). She blogs about media relations, social media, public relations, and work-family balance. Follow her on Twitter @AmazingPRMaven

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