Infographic: Keep Kids Fit
Client: Society for Public Health Education (SOPHE)
Situation: SOPHE was awarded a three-year national grant by the Centers for Disease Control for a project with four other national organizations preventing chronic disease – the American Heart Association, the American Planning Association, the National WIC Association and the Directors of Health Education & Promotion. Sub-grantees for the project were scattered in 94 communities around the country. Everyone involved in the project needed materials that could be customized and used locally. There was also a need to promote nutrition awareness and healthy eating in areas not served by the 94 sub-grantees.
Solution: As part of the project, Steppingstone LLC designed a series of infographics that were distributed as part of a content marketing strategy. Additionally, we negotiated a discounted rate with a national matte distribution service for several of the infographics and articles.
For this piece, we targeted parents, aiming to raise their awareness about the negative impact f obesity on children. We also shared tips that could be utilized by parents and kept imagery positive. A section was left available at the bottom of the infographic so grantee partners could add more information about education and outreach events if desired. The infographic was sized to fit in a newspaper, a magazine, or on social media.
This infographic generated 3,532 articles in publications reaching a readership of 1.9 million people. Additionally, the infographic was posted online by newspapers achieving more than 60 million unique visitors per month. This infographic and many other ads and materials are also available through a website designed by Steppingstone LLC. It was also shared on social media under the #Partnering4Health hashtag.
One in five school age children is obese—but yours don’t have to be. Learn how you can join the nationwide effort to prevent and control chronic diseases at www.partnering4health.org, supported by SOPHE.
Select examples of infographic placements with newspapers:
Keep Kids Fit – Arcadia News (AZ)
Keep Kids Fit – Brownsville Herald (TX)
Keep Kids Fit – Ellwood City Ledger (PA)
Keep Kids Fit – Greenville Delta Democrat-Times (MS)
Keep Kids Fit – The Independent-Journal (MO)
Keep Kids Fit – Lake Gaston Gazette-Observer (NC)
Keep Kids Fit – Morgan County Herald (OH)
Keep Kids Fit – Pine Cone Press Citizen (NY)
Keep Kids Fit – South Hill Enterprise (VA)
Keep Kids Fit – The Ionian (NY)
Keep Kids Fit – Times Virginian (VA)
Keep Kids Fit – Washington Family Magazine (MD)
Example of the infographic being promoted in a tweet: