Infographic: Keep Kids Fit
Client: Society for Public Health Education (SOPHE)
Situation: SOPHE was awarded a three-year national grant by the Centers for Disease Control for a project with four other national organizations preventing chronic disease – the American Heart Association, the American Planning Association, the National WIC Association and the Directors of Health Education & Promotion. Sub-grantees for the project were scattered in 94 communities around the country, and each location was doing something different! Everyone involved in the project needed materials that could be customized and used locally. There was also a need to promote nutrition awareness and healthy eating in areas not served by the 94 sub-grantees.
Solution: As part of the project, Steppingstone LLC designed a series of infographics that were distributed as part of a content marketing strategy. Additionally, we negotiated a discounted rate with a national matte distribution service for several of the infographics and articles.
For this piece, we targeted parents as our audience, aiming to raise their awareness about the negative impact of obesity on children. We also shared tips that could be utilized by parents and kept imagery positive. A section was left available at the bottom of the infographic so grantee partners could add more information about education and outreach events if desired. The infographic was sized to fit in a newspaper, a magazine, or on social media.
This infographic generated 3,532 articles in publications reaching a readership of 1.9 million people. Additionally, the infographic was posted online by newspapers achieving more than 60 million unique visitors per month. This infographic and many other ads and materials are also available through a website designed by Steppingstone LLC. It was also shared on social media under the #Partnering4Health hashtag.
One in five school age children is obese—but yours don’t have to be. Learn how you can join the nationwide effort to prevent and control chronic diseases at www.partnering4health.org, supported by SOPHE.
We also used some of the imagery from the infographic to create other graphics in different sizes. Here is an example from a tweet:
We are Steppingstone LLC, an independent PR practice near Washington, D.C. that provides public relations counsel, social media engagement, writing services, and creative design for publications and websites (contact us to discuss your project, review our portfolio, sign up for our e-newsletter).