Best Practices in Using Twitter for Associations
Ami Neiberger-Miller (@AmazingPRMaven) had a great time talking about “Best Practices in Using Twitter for Associations” at the Association Media & Publishing annual 2017 conference (#AMP17). Her co-presenter, Mark Newman of the Endocrine Society, talked about how he has used Twitter (@Endocrine_News) to recruit authors for the association magazine and engage with readers.
This presentation focused on maximizing Twitter for your association (and making your job easier). It discussed using Twitter as a promotional tool and a content cultivation tool. Tips were offered to help association staff save time, reap more benefits, create graphics they can use on Twitter, and maximize exposure.
Due to how Slideshare operates, some of the links in the notes may not be visible. So here they are if you want more information!
Wiley research: How are societies using social media? (02/27/2015)
BuzzSumo: We Analyzed 100 Million Headlines. Here’s What We Learned (2017)
To make awesome graphics without your graphic designer’s help: Canva
To see your Twitter account analytics: https://analytics.twitter.com/user/USERNAME/
Twitter accounts referenced during the presentation:
American College of Radiology @RadiologyACR
American Medical Association @AmerMedicalAssn
American Planning Association @American_Planning
American Society on Aging @AsAging
Ami Neiberger-Miller @AmazingPRMaven
Chamber of Commerce @USChamber
Endocrine News @Endocrine_News
Endocrine Society @TheEndoSociety
Episcopal Center for Children @ECCofDC
Linda McMahon @SBALinda
Mark Newman @MarkNYC64
National Association for Music Education @NAfME
National Association of Social Workers @NASW
Plan Arlington VA @PlanArlingtonVA
Springdale Chamber of Commerce @SpringdaleCofC
U.S. Chamber of Commerce @USChamber
Ami Neiberger-Miller is a public relations strategist and writer. She is the founder of Steppingstone LLC, an independent PR practice near Washington, D.C. that provides public relations counsel, social media engagement, writing services, and creative design for publications and websites (contact to discuss your project, review our portfolio, sign up for our e-newsletter). She blogs about media relations, social media, public relations, and work-family balance. Follow her on Twitter @AmazingPRMaven.