Best Practices in Using Twitter for Associations

By on Thursday, June 29, 2017

Ami Neiberger-Miller (@AmazingPRMaven) had a great time talking about “Best Practices in Using Twitter for Associations” at the Association Media & Publishing annual 2017 conference (#AMP17). Her co-presenter, Mark Newman of the Endocrine Society, talked about how he has used Twitter (@Endocrine_News) to recruit authors for the association magazine and engage with readers.

This presentation focused on maximizing Twitter for your association (and making your job easier). It discussed using Twitter as a promotional tool and a content cultivation tool. Tips were offered to help association staff save time, reap more benefits, create graphics they can use on Twitter, and maximize exposure.

Due to how Slideshare operates, some of the links in the notes may not be visible. So here they are if you want more information!

Wiley research: How are societies using social media? (02/27/2015)

BuzzSumo: We Analyzed 100 Million Headlines. Here’s What We Learned (2017)

To make awesome graphics without your graphic designer’s help: Canva

To see your Twitter account analytics:

Twitter accounts referenced during the presentation:


American College of Radiology @RadiologyACR

American Medical Association @AmerMedicalAssn

American Planning Association @American_Planning

American Society on Aging @AsAging

Ami Neiberger-Miller @AmazingPRMaven

Chamber of Commerce @USChamber

Endocrine News @Endocrine_News

Endocrine Society @TheEndoSociety

Episcopal Center for Children @ECCofDC

Linda McMahon @SBALinda

Mark Newman @MarkNYC64

National Association for Music Education @NAfME

National Association of Social Workers @NASW

Plan Arlington VA @PlanArlingtonVA

Springdale Chamber of Commerce @SpringdaleCofC

U.S. Chamber of Commerce @USChamber

Ami Neiberger-Miller is a public relations strategist and writer. She is the founder of Steppingstone LLC, an independent PR practice near Washington, D.C. that provides public relations counsel, social media engagement, writing services, and creative design for publications and websites (contact to discuss your project, review our portfolio, sign up for our e-newsletter). She blogs about media relations, social media, public relations, and work-family balance. Follow her on Twitter @AmazingPRMaven

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