Building a Platform as a Writer: 7 Tips to Get Started

By on Saturday, April 1, 2017

Even established and well-seasoned authors need a personal platform to promote their work. This presentation talks about what goes into an author’s platform and how to build one. It offers seven tips to help authors get started on building a personal brand.

Tip #1: Start with believing in yourself.

Tip #2: Decide what your online persona will be.

Tip #3: Pick at least 2 social media platforms to build your platform on.

Tip #4: Build a website for yourself. Really. Yes, you do need it.

Tip #5: Get allies. Make a list of influencers.

Tip #6: Publish, publish, publish. And not just your book.

Tip #7: Be relentless at building your platform.

Ami Neiberger-Miller delivered this presentation in April 2017 at Writers Project Runway III in Leesburg, Virginia.

Ami Neiberger-Miller is a public relations strategist and writer. She is the founder of Steppingstone LLC, an independent PR practice near Washington, D.C. that provides public relations counsel, social media engagement, writing services, and creative design for publications and websites (contact to discuss your project, review our portfolio, sign up for our e-newsletter). She blogs about media relations, social media, public relations, and work-family balance. Follow her on Twitter @AmazingPRMaven



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