Media Relations Training for an Association
We conducted an in-person media relations training for an association client that sought to better understand how to work with the media and suggest ideas for story coverage.
As part of the training, participants:
- Understood who the media are, their deadlines, and working environments.
- Learned how to write a press release.
- Discussed how to craft a message for an interview and remember key points.
- Mastered crafting a 2-3 sentence media pitch.
The participants were asked to present their draft media pitches to the group and were offered positive feedback on ways to improve.