Facebook for Nonprofits: Resources to Help You Grow
Facebook recently launched Facebook for Nonprofits – a group of resources to help the many nonprofit organizations using Facebook. Organizers say the resources will help you:
- Build and grow your Facebook presence
- Raise awareness about your cause
- Activate your supporters & volunteers
- Raise funds
We, of course, immediately took a look at what Facebook is offering. We found some great resources for organizations just starting to use Facebook, with tools for those getting started with a page for their nonprofit organization. The section is very user-friendly and walks you through the basics.
A section on raising awareness offers advice on getting people to like a page. Much of the advice is common sense. The activate supporters section drives home the importance of photos in getting people to attend events.
Fundraisers will find the section on getting more donations particularly interesting, as Facebook discusses how to convert Facebook followers into donors, and applies best practices. In particular, the section includes directions on how to activate the Donate Now button. The fundraising tools are pretty much limited to the Donate Now button for now, but you can sign up to be notified of new products by Facebook as they are rolled out.
The success stories area includes examples from both large and small nonprofit organizations. The success story that caught our eyes right away was: “You don’t have to have a huge budget to present meaningful content to the ever growing population of Facebook members.” The success story examined the “MY HERO” campaign, an educational program that uses media, art and technology to celebrate the best of humanity, one story at a time. The campaign used advertising, targeting and tagging to share visuals and gain attention.
If you are already a Facebook power user for your agency, you might not find much new here, although you will want to check out the success stories for some great examples. For those just starting out on Facebook and trying to grow their nonprofit’s reach and capacity- there’s a lot to digest.