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Best Times to Tweet for Engagement: 4.8 Million Tweets Have Spoken

By on Friday, July 3, 2015

What is the best time to tweet and get attention and engagement? The staff at Buffer analyzed 4.8 million tweets across 10,000 profiles to share the skinny on when to post to get the most clicks, favorites and re-tweets. And you might find some of the results surprising.

They found that the super early morning hours appear to be the time in which tweets receive the most clicks, on average.

But don’t discount later in the day! Evenings and late at night are the times when your tweets receive the most favorites and retweets, on average.

The most popular time to tweet and the best times to tweet for engagement differ across time zones, so it’s still important to experiment and find the times when your audience is most engaged.

The most popular time to tweet: Noon to 1:00 p.m. local time for you (the least popular time to tweet is between 3:00 a.m. and 4:00 a.m.). The highest volume of tweets occurs between 11:00 a.m. and 1:00 p.m., peaking between noon and 1:00 p.m. Interestingly, they have data on time zones in the United States, Australia, Asia, and Europe.

Getting the most clicks. But just because 1:00 p.m. – 2:00 p.m. that is the most popular time to tweet – will you get noticed in that torrent of rushing tweets and earn clicks? The answer is – well we know people are using Twitter then – but the data says:

  • Tweets sent between 2:00 and 3:00 a.m. earn the most clicks on average
  • The highest number of clicks per tweet occurs between 2:00 a.m. and 4:00 a.m., peaking between 2:00 and 3:00 a.m.
  • The fewest clicks per tweet happen in the morning (when tweet volume is particularly high), between 9:00 a.m. and 1:00 p.m.

What works varies by time zone. But what works to get clicks can vary a lot by time zone. For the specifics on each of the best time to tweet for clicks in each of the major time zones in Buffer, here’s a breakdown.

  • Los Angeles, San Francisco, etc. (Pacific Time): 2:00 a.m.
  • Denver (Mountain Time): 7:00 p.m.
  • Chicago (Central Time): 2:00 a.m.
  • New York, Boston, Atlanta, Miami, etc. (Eastern Time): 11:00 p.m.
  • Madrid, Rome, Paris, Berlin, etc. (Central European): 2:00 a.m.
  • Cape Town, Cairo, Istanbul, etc. (Eastern European): 8:00 p.m.
  • Sydney (Australian Eastern): 2:00 a.m.
  • Hong Kong (Hong Kong Time): 5:00 a.m.
  • Shanghai, Taipei, etc. (China Time): noon
  • Tokyo (Japan Time): 8:00 a.m.

This is where you need a global mentality. A non-peak hour in, say, Los Angeles may correspond to a peak hour in London or Paris.

Getting more engagement. The highest amount of engagement per tweet occurs between 11:00 p.m. and 5:00 a.m., peaking between 2:00 and 3:00 a.m.

The smallest amount of engagement happens during traditional work hours, between 9:00 a.m. and 5:00 p.m.

Interestingly, tweets sent at the 9:00 p.m. hour in the U.S. earn the most retweets and favorites on average.

The highest number of retweets and favorites occurs between 8:00 p.m. and 11:00 p.m., peaking between 9:00 and 10:00 p.m.

The lowest retweet-favorite engagement happens at 3:00 a.m.

What the research means. This drives home the value of using scheduling software (after all, we can’t all be up at 2:00 a.m. tweeting or tweeting in the late evening hours when we are with family or doing other things) if you are aiming for engagement. Schedule some tweets around the clock and see how they perform. Try the recommended times and see what happens. It’s important to experiment a bit with your audience and figure out what works for you.

Get more information. Read more about their study and see cool graphs, as well as all the caveats and methodology.

Talk with Us: What is the best time of day to tweet for you? Do you think this is sound advice?

 

Ami Neiberger-Miller is a public relations strategist and writer. She is the founder of Steppingstone LLC, an independent public relations practice near Washington, D.C. that provides public relations counsel, social media engagement, writing services, and creative design for publications and websites. She blogs frequently about media relations, social media and work-family balance. She also reviews books on her blog. Follow her on Twitter @AmazingPRMaven.

Image licensed via Creative Commons. Thanks to JD for sharing this lovely photo of a clock at the Musee D’Orsay that was manipulated in PhotoShop. Super cool!

 

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