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Social Media: Crafting Content, Making Time to Engage #AMP15

By on Wednesday, June 17, 2015

Ami Neiberger-Miller enjoyed speaking for the 2015 annual meeting for Association Media & Publishing today! She was especially pleased to get to work with her co-presenter, Charles Day, of the American Institute of Physics.

Here is their session description:

Social media channels are important for sharing content with members and new audiences, but so often they are a responsibility that’s added on to an already-overloaded staff. Learn three ways to strategize your social media work, repackage content for social media and create an editorial calendar. Then hear about how the Physics Today Facebook page attracted 2.4 million fans.

Here are their slides on SlideShare!

Here is the basic excel sheet editorial calendar that Ami shared, with different social media channels marked as ribbons.

Here are the other editorial calendar helps with links:

WordPress Editorial Calendar Plug-In (free)

Editorial calendar sample (Google doc, free)

Bob Angus – downloadable calendar

Brandeo marketing calendar download (goals focused)

Everyone wants to know what you think.

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