Social Media Advice for Small Businesses, Nonprofits and Associations
Ami Neiberger-Miller was recently interviewed by Mint.com for a story offering social media advice for small businesses, nonprofits and associations. Ami began the interview by pointing out how strategy and goals need to guide the tactics you select, saying:
I find that many clients struggle with strategy; they know they need a website or a social media presence or media outreach, but they do not know what they want to get out of those things. We are different because we work to help a client focus on strategic objectives, not just a list of tasks. We talk about audience and being strategic in outreach and messaging.
She offers some advice for Facebook:
First, your posts need to be useful to people and focus on providing helpful information, not just consist of ads or be purely self-promotional. Looking at your page insights to see what posts are getting traction (and what time of day people are engaging) is also helpful. Consider spending a little money to boost posts and see what the results are. You should also create an expectation among your supporters that you will share valuable and useful information on Facebook.
And she also mentions the power of blogging:
A blog forces you to think strategically about your field and your industry, so it’s a great professional growth tool; but it also shows your personality and thoughts in a public forum. It provides content you can feed and cycle onto social media; and I have had clients remark to me that they read my blog, and had reporters call me because they read a client’s blog and wanted to interview someone who wrote for that blog. So blogging can add a lot of value to your bottom line and your brand.
They asked her to give five quick Twitter tips to increase followers and brand awareness. Here they are:
- Try to tweet every day, at least a few times.
- Share information that is useful to others.
- Re-tweet other people you find interesting.
- Participate in a Twitter chat once a week on a topic that relates to your industry – this gets your username out there for others to see.
- Be yourself – even in 140 characters or less – personality can show.