Fundraising and Crowdraising: Use Stories to Touch Hearts

By on Thursday, April 9, 2015 featured our Ami Neiberger-Miller as part of a roundup of advice from 33 experts discussing fundraising and crowdraising. She shared:

“Don’t just ask for funding. Rather, explain why you need funding. Share a real story that shows people who would be impacted and problems that would be fixed.  Use pictures, data and stories to convince people of the need for funding. Explain how your solution is not possible any other way. Without visuals and a compelling story, people may not be swayed to contribute.”

Ami says: I find it is really important to help clients show what they intend to do. Potential donors need to visualize a problem and a solution. Statistics can only take people so far. A story can pull the heart strings and touch someone to give. Thankfully, there are better tools available now to help nonprofit organizations, schools, faith communities and others share stories and ideas in a visual way. There is even a conference in Seattle in November 2015 on nonprofit storytelling!

Here’s some links to help you think about how you might structure storytelling and use it to raise support and funds:

Nonprofit Storytelling for Crowdfunding and Online Fundraising  – Causevox

Why Vivid Storytelling Inspires GivingStanford Social Innovation Review

Storytelling: The Key to Successful FundraisingCausera

Why Social Movements Need Stories TechSoup

Do Storytelling and Data Have Chemistry In Your Fundraising World?Nonprofit Quarterly

Photo courtesy of Jill Clardy and licensed by Creative Commons

Talk to Us: How has crowdfunding worked for you? What techniques have helped your crowdfunding campaign be successful (or not)? 

Ami Neiberger-Miller is a public relations strategist and writer. She is the founder of Steppingstone LLC, an independent public relations practice near Washington, D.C. that provides public relations counsel, social media engagement, writing services, and creative design for publications and websites. She blogs frequently about media relations, social media and work-family balance. She also reviews books on her blog. Follow her on Twitter @AmazingPRMaven.

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