Magazine Writing: Crisis PR
Ami Neiberger-Miller wrote this article offering tips for rescue mission staff on coping with public relations during a crisis. She interviewed staff from the Portland Rescue Mission in Oregon and City Rescue Mission in Oklahoma City. The article reminded readers to keep media lists up to date, know their core messages and best targets for new coverage, remember to offer photos when they can, have a designated spokesperson, capitalize on social media, evaluate communications efforts, write a communications plan for emergencies, and to build media relationships year round. The article was published in Rescue magazine, which is produced by the Association of Gospel Rescue Missions. Clip available by request.