Charitable Giving in 2013: What Nonprofit Fundraisers Need to Remember in 2014
The Urban Institute published a brief summary of 2013 charitable giving. Nonprofit fundraisers should plan to pay attention to the giving season between October and December (make a note on your calendar now!). The other interesting facet found in IRS data – people at the highest end of the income spectrum (and the lowest) tend to give the greatest percentage of their incomes to charity. While many nonprofits chase the “big money” with foundations and grants, it’s important to build individual giving – 72% of all contributions were from individuals. They also found that people who tend to give to religious organizations, tend to give more money, and that Utah is the most generous state.
Ami Neiberger-Miller is a public relations strategist and writer. She is the founder of Steppingstone LLC, a virtual and independent public relations practice near Washington, D.C. that provides public relations counsel, social media advice, writing services, and creative design work for publications and websites (portfolio). Ami blogs frequently about media relations, social media, public relations and other issues. She also reviews books on her blog about public relations, nonprofit life, work-family balance and social media practice. Follow her on Twitter @AmazingPRMaven.