Presentation: Media Relations & Trauma Survivors
I spoke yesterday on “We’re Not Victims, We’re Survivors: Engaging the Media on Sensitive Topics” at the PRSA Mid-Atlantic District Chesapeake Conference. The conference was well-organized and I enjoyed talking with other PR professionals about social media and got a little inspiration to improve communications programs for some of my clients.
I also did a one hour presentation on my work helping trauma survivors share their stories through the media and the special issues and concerns that media engagement raises for this population. Public relations professionals working on sensitive topics need to know the important groundwork to cover before engaging the media on a sensitive topic, how to prepare organizations and survivors to speak from a place of empowerment, apply storytelling to their organization’s communications efforts to under gird and support media engagement. Here are my slides: