Toolkit

Presentation: Media Relations & Trauma Survivors

By on Thursday, June 27, 2013

I spoke yesterday on “We’re Not Victims, We’re Survivors: Engaging the Media on Sensitive Topics” at the PRSA Mid-Atlantic District Chesapeake Conference. The conference was well-organized and I enjoyed talking with other PR professionals about social media and got a little inspiration to improve communications programs for some of my clients.

I also did a one hour presentation on my work helping trauma survivors share their stories through the media and the special issues and concerns that media engagement raises for this population. Public relations professionals working on sensitive topics need to know the important groundwork to cover before engaging the media on a sensitive topic, how to prepare organizations and survivors to speak from a place of empowerment, apply storytelling to their organization’s communications efforts to under gird and support media engagement. Here are my slides:

Ami Neiberger-Miller is a public relations strategist and writer. She is the founder of Steppingstone LLC, a virtual and independent public relations practice near Washington, D.C. that provides public relations counsel, social media advice, writing services, and creative design work for publications and websites (portfolio). Ami blogs frequently about media relations, social media, public relations and other issues. She also reviews books on her blog about public relations, nonprofit life, work-family balance and social media practice. Follow her on Twitter @AmazingPRMaven.

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