Seven Social Media Tips for Small Nonprofits and Associations
It’s important for nonprofits and associations to be strategic when it comes to social media, especially when they are smaller organizations, because they don’t have a lot of resources and staff are often multi-tasked. During the discussion at my table for PRSA/NCC’s Second Annual Public Relations Issues of the Day for Nonprofits and Associations, we discussed how to think smart and be strategic about social media engagementin the nonprofit setting so we could save time and be effective. Here are a few tips and insights distilled from our round table discussions.
Tip #1: Think smart and be strategic. Think of social media as an amplifier, and not as “one more thing to do.” Be strategic. In the rush to “go social,” many nonprofits are failing to think through their strategy, define their target audience, match online tactics to real world goals, or consider how they might measure success (or learn from mistakes). Take the time to map out real goals that are not just “build a presence on twitter” or “create a Facebook page for our nonprofit.” Craft goals that will serve your organization in the long run and support your overall communications planning and goals.
Ami Neiberger-Miller is a public relations strategist and writer. She is the founder of Steppingstone LLC, a virtual and independent public relations practice near Washington, D.C. that provides public relations counsel, social media advice, writing services, and creative design work for publications and websites (portfolio). Ami blogs frequently about media relations, social media, public relations and other issues. She also reviews books on her blog about public relations, nonprofit life, work-family balance and social media practice. Follow her on Twitter @AmazingPRMaven.