Millennial Women Go for Work-Life Effectiveness, Change How We View Work

By on Wednesday, December 12, 2012

There’s a great article in the November 28th Washington Post looking at how millennial generation women are changing how we think about work. More than 9 percent of millennial women in the DC area are working full-time from home offices, which is higher than the national average.

An education consultant interviewed for the story said how her family didn’t initially believe she worked for a “real” organization because it is a virtually run firm. Taking a more fluid approach to work allows people to focus on their jobs and the other things in their lives that are important to them – helping them achieve what the other calls “work-life effectiveness.” An interesting observation in the story is that work-life balance can leave people feeling out of balance, simply because with today’s working hours and always-on technology, it’s impossible to really devote 50% of your time to something other than work.
While millennials may be normalizing working from home as acceptable, in my opinion, many of the women who came in the generation before them who started telecommuting or consulting from home were the trailblazers who bucked the water cooler socialization system. Technology has been a huge driver in fueling new ideas about work and how we collaborate with each other.

Another nugget I liked, was when an executive for nonprofit fundraising software maker Blackbaud, talked about why she chose to hire a young woman named Emily Goodstein.

“I can teach systems and process, but I can’t train someone to care,” Gressler told me one morning at her office. “I wanted Emily even if she only stayed for a short time.”

The emphasis in hiring people who don’t just view work as “just work” but who view work as an extension of themselves and their values – is a huge shift. Many people bring great skills to jobs, but demonstrating caring and commitment to a job or a cause set some apart.

Millennial women are changing the way we think
about work and confident in the future, says this article in the Washington Post

Ami Neiberger-Miller is a public relations strategist and writer. She is the founder of Steppingstone LLC, a virtual and independent public relations practice near Washington, D.C. that provides public relations counsel, social media advice, writing services, and creative design work for publications and websites (portfolio). Ami blogs frequently about media relations, social media, public relations and other issues. She also reviews books on her blog about public relations, nonprofit life, work-family balance and social media practice. Follow her on Twitter @AmazingPRMaven.

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