Second Annual Public Relations Issues of the Day for Nonprofits & Associations on Nov. 14

By on Tuesday, November 13, 2012
What are the current public relations issues for association, nonprofit and foundation practitioners? This program organized by PRSA-NCC in Washington, DC, features roundtable discussions led by experts discussing topics and issues of the day facing  nonprofit PR professionals. The featured topics and discussion leaders are:
Getting Press Coverage
Peter Panepento, assistant managing editor, The Chronicle of Philanthropy will discuss his provocative statement, “The press release is dead!”
Handling Crisis: Crisis Triage: Tools and Time – A Case Study from Goodwill
Lauren Lawson-Zilai, public relations director, and Arlene McCrehan, senior director-online media, Goodwill Industries International

Building a Successful Multi-Channel PR Campaign Around a Milestone Celebration
Jennifer Byrd, national headquarters public relations director, Salvation Army, and Mark Hazlin, Xenophon Strategies

Telling Your Story Through Video: When to Use In-House Resources and When to Use a Consultant
Robin Evans, vice president, EFX Media, and Lee Allen, Vietnam Veterans Memorial Fund.

ROI metrics for Social Media
Sherie Winston, president, Social Medians and Sherie Winston Consulting

Seven Tips on Leveraging PR for Marketing
Tom Quash AWOHN and Chair of ASAE’s Communications Section Council and Sheri Singer, Singer Communications

Trends and Innovations for Nonprofits and Associations
Myra Peabody Gossens, president, MPG Advertising

Social Media Tips for Small Organizations              
Ami Neiberger-Miller, APR, president, Steppingstone LLC (yup – that’s me! I’ll be leading one of the roundtable discussions and posting notes from my presentation on my blog afterwards!)

 Date:November 14, 2012
Location: Pepco Edison Place Gallery
702 8th Street, NW
Washington, DC  20068
Metro:Gallery Place      
PRSA, WWPR, BPRS Members $35
Nonmembers $55
Students and Retirees $10
(includes continental breakfast)
Ami Neiberger-Miller is a public relations strategist and writer. She is the founder of Steppingstone LLC, a virtual and independent public relations practice near Washington, D.C. that provides public relations counsel, social media advice, writing services, and creative design work for publications and websites (portfolio). Ami blogs frequently about media relations, social media, public relations and other issues. She also reviews books on her blog about public relations, nonprofit life, work-family balance and social media practice. Follow her on Twitter @AmazingPRMaven.

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