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Nonprofit Quarterly Opens Content Access to All, Great Info Available

By on Thursday, August 16, 2012

For a year early in my consulting practice, I subscribed to Nonprofit Quarterly, but found my print subscription (which was very pretty, often qualifying it for top of the pile status) sat in a corner of my desk, where it was occasionally nibbled on by dust bunnies. So I didn’t renew, even though the content was great. It was just one more thing screaming for my attention after a long day on the computer tending to client needs.

Magazines and print publications these days that require a thorough read are likely to end up consigned to the woefully dusty magazine bin in the foyer where my toddler likes to hide her pacifiers.
Digital content consumption though is a whole other can of worms for me. In the off hours, I can surf my iPad for information, write an advance post for my blog, forward an insightful story link to a client, or program advance tweets for my Twitter feed. I’ve gone back to Nonprofit Quarterly, thanks to their daily Newswire emails and Twitter engagement. They often have relevant public relations, marketing and branding articles.

Earlier this week, I was happy to see Nonprofit Quarterly announce in its daily Newswire that the publication is switching to an open access model online for its content. They’ve also upgraded their publishing regularity and are seeking to engage journalist more on behalf of the nonprofit sector. And they’re trying to cover more of the broader issues that matter to a valued sector employing about 10% of the nation’s workforce and producing 5.5% of U.S. gross domestic product.They are asking readers to consider making a donation to support their open access model, so all nonprofits can benefit. And they still have a print version quarterly for those who need to see the beautiful cover and great articles that way.
Kudos to Nonprofit Quarterly for opening up access, and let’s hope their great experiment in content sharing succeeds for the nonprofit sector – because it means more nonprofit professionals will be able to get great information to help them do their jobs better, at a time when professional development dollars may be particularly squeezed.
Ami Neiberger-Miller is a public relations strategist and writer. She is the founder of Steppingstone LLC, a virtual and independent public relations practice near Washington, D.C. that provides public relations counsel, social media advice, writing services, and creative design work for publications and websites (portfolio). Ami blogs frequently about media relations, social media, public relations and other issues. She also reviews books on her blog about public relations, nonprofit life, work-family balance and social media practice. Follow her on Twitter @AmazingPRMaven.

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